You’re in the middle of creating your first online course when a realization hits you.

You’ve spent all your time focusing on your course, and have all but ignored your online presence. Your website needs a ton of work, and you have yet to establish your credibility with your target audience. But copywriting is a strange new world to you, and you haven’t the slightest idea how to write web content that draws your audience in.

You’re not alone, because this is a common issue many new course creators grapple with. We’ve worked with many course creators to tackle these challenges, and over the years, we’ve uncovered some effective processes for overcoming them.

In this guide, we’ll introduce you to the world of copywriting and share some copywriting strategies you can use to craft a winning website for your online course business. You will also learn more about the different types of copywriting so that you can identify what type is best for your business. If you have kept up with the trend of AI, you might be wondering what impacts AI will have on copywriting. That will be covered in depth as well.

At the end of the article, you will find a wealth of bonus resources to help you on your copywriting journey so that you can deliver quality copy and content to your target audience. So let’s dive into the fundamentals of copywriting.

What is Copywriting?

Copywriting is a form of business writing that encourages readers to take some type of desired action. Traditionally, the action was to prompt people to buy something, which is probably why most people think of advertising when they hear the term. And yes, copywriting does include materials like print and internet ads, direct response mailers, and product sales pages.

But these days, copywriting covers many other types of written content, including material that is educational, relationship-nurturing, and informative.

Educational copywriting material can come in the form of blog posts, case studies, white papers, and ebooks. This type of content isn’t designed to be a hard sell, but rather to provide valuable information on a problem or issue your ideal customer faces. Content writing can help build authority in your industry and prove that you can help them solve that problem.

Copywriting that serves to nurture audiences tends to be prominent in email newsletters, online communities, and social media.

Lastly, copywriting can be centered around clearly conveying information about your brand, products, and services. This can include but is not limited to website copy, video scripts, and brochures.

None of these categories are mutually exclusive, and a seasoned copywriter can produce copy that is persuasive and educational, builds a relationship with the ideal customer, and provides information on the company. How is this possible? It all comes down to the preparation work that a copywriter does.

What a Copywriter Does

If you ask a copywriter what they do, you might get a myriad of answers: wordsmith, problem solver, proofreader, creative thinker, idea generator, copy editor, and much more.

However, that does not provide much clarity into what a copywriter does. If you cut through the word salad, a copywriter has one specific role in marketing. They write copywriting materials.

Since the point of copywriting is to persuade the reader to take a specific action, the copywriter is like a salesperson who guides the reader. Let’s say you are looking to sell your online course. A copywriter would help you build a step-by-step process for your customers so they can learn more about you, your brand, and your online course.

A copywriter could help you write website copy to clearly convey what your company is all about. Or they could write a series of emails to build excitement within your email list. And they also can write a direct response sales letter to entice your readers to buy your online course.

The true skill of a copywriter is beyond writing a few catchy phrases. Copywriters spend the bulk of their time researching their target audience so they know exactly what they need to say in order to persuade them. After all, you wouldn’t try to sell pet toys to someone who doesn’t have a pet, right? That is why research is one of many core copywriting skills that can make or break your copy.

With the right research, a copywriter is able to communicate directly with their target audience while filtering out the prospects who are not a good fit. They leverage their understanding of human emotion and the desires of their target audience to create compelling reasons to take a specific action.

Types of Copywriting

Now that we have a working definition of copywriting, let's take a closer look at some of the different types of copywriting.

Website Copywriting

Website copywriting refers to the process of creating specific kinds of online content, including website copy, blog posts, and landing pages.

Having effective website copy is absolutely essential for engaging your audience. It’s important to have compelling content on your website to get the attention of your readers and make them want to interact with you.

The more engaging your content and the more it speaks to your readers, the more likely they’ll stay on your site longer and take some sort of action like subscribing to your list, submitting a form, or downloading a free resource.

SEO Copywriting

The main aim of SEO copywriting is to get your online content to rank highly on Google and the other search engines. This in turn drives a steady stream of organic traffic to your website.

To rank well on Google, it’s crucial to target specific, relevant keywords on your website and in your blog posts. But this doesn’t mean you should cram as many keywords as possible in your content. In fact, keyword stuffing can actually hurt your Google ranking. The general rule of thumb is to focus on 1 primary keyword and several secondary keywords per post or page. Keywords should be used in headlines and be interspersed throughout the content.

SEO copywriting requires a great deal of planning and research to succeed, which is why you need an SEO strategy to guide your content creation. One common misconception about SEO is that using keywords is all you need to do to bring people to your website. The truth is that quality content is a critical component of your SEO success. Your content must provide as much value as possible to your audience, otherwise, search engines will not promote your content in the search results.

Rather, you need an SEO strategy to guide your content creation, and also need to ensure that your content provides as much value as possible to your audience.

Social Media Copywriting

With social media copywriting, the focus is on creating compelling content for social media platforms in order to engage and interact with your audience, with the aim of giving them a positive impression of your brand.

You can also promote your products or offers on social media from time to time, but your primary focus should be on connecting with your target audience and ensuring they have a good experience with your company.

The copy you write can vary widely depending on which social media platform you’re using. For example, if you’re active on Facebook and Instagram, you shouldn’t just use the same copy. Instead, you’ll need to tailor your copy for each platform.

If you are looking to write social media copy, here are some guides for marketing on different social media platforms:

Email Copywriting

Email copywriting focuses on writing impactful marketing emails for prospective and existing customers that encourage them to take action. This action usually involves some kind of conversion, such as enrolling in your online course, signing up for a free trial of your product, or registering for a webinar.

The power of email copywriting is amplified when you are drafting entire email campaigns. Each email serves as a stepping stone towards your target call to action. This is why it is so critical to zoom out and flesh out your email marketing strategy such that it brings you closer to your revenue and audience building goals. A sound strategy can have a huge return on investment when done properly.

That said, email copywriting can take quite a bit of time to master, so if you plan to use email marketing, you might consider hiring a copywriter specializing in this area. If you are looking to write your own email sequences, consider using these email marketing examples as a starting point.

Technical Copywriting

Technical copywriting is where you take complex information and distill it into easy-to-understand copy for B2B businesses. After all, the copy you would write for a product in e-commerce is vastly different from the copy you’d write for a SaaS platform that handles HR and payroll management.

With technical copywriting, the copywriter needs to have an intuitive understanding of the complex systems and jargon of the industry. For example, a technical copywriter might be asked to write a white paper for a corporate consulting company. In order for the white paper to generate leads, the technical copywriter would need to be intuitively familiar with corporate culture, C-suite executives, and mid-level management dynamics, and keenly aware of the challenges faced in the corporate world.

Another key distinction with technical copywriting is that you are advertising products and services to businesses with high affordability power. Therefore, the sales tactics used to market small products to the general public won’t work with an executive who is looking to make a multimillion-dollar purchase. That is why technical copywriting is more subtle when it comes to persuasion.

Direct Response Copywriting

Direct response copywriting refers to marketing copy that intends to move the reader to take action immediately. You are immersed in direct response copywriting every day, from credit card advertisements in the mail, television commercials, and online sales letters.

Typically, direct response is used in selling a product or service. It usually involves long-form content to provide the reader with all the possible information they might need to consider making a purchase. The content also includes clear benefits that will help alleviate the pains of the reader.

Another core element of direct response copywriting is urgency. Often if a reader does not take immediate action, they will forget about your offer. This can be extremely frustrating if you are launching a program, hosting a webinar, or selling a product. That is why you will often see direct response copy inviting the reader to take action immediately.

B2B Copywriting

B2B copywriting is copy specifically written for targeting other businesses. Often, there is a bit of overlap between B2B copywriting and technical copywriting. This is due to the fact that businesses that sell to other businesses often sell complex products and services that need to be explained in simpler terms.

B2B copywriting tends to be less pushy for the sale due to the target audience. Typically, there are multiple readers from the same company at different levels of the corporate hierarchy. Each of them will have unique perspectives and will analyze your offer differently. In general, B2B sales tend to be high-ticket deals.

For example, a university might consider upgrading its computers for an entire school branch. This could be up to several thousand computers, which can be close to a million-dollar purchase. For a purchase like this, the key deciders might read several white papers and other research materials to decide on what type of computer will serve their students and staff the best.

Why is Copywriting Important?

At this stage, you might still be wondering if it really makes sense to invest so much time and possibly money into your website copy.

The answer is a resounding yes, and here’s why. Copywriting focuses on guiding your customers from being completely unaware of your brand to becoming a staunch brand advocate. Each time your target audience interacts with your brand materials, they move a little bit closer towards a strong relationship with your company.

Here are some ways that copywriting can help grow your business:

  1. Helps you understand who your customers are and what they want
  2. Results in higher conversion rates on your landing and sales pages
  3. Boosts engagement on social media
  4. Strengthens your overall marketing strategy

So what does this look like in action? Let’s say you are a leadership coach who is promoting an online course. A potential customer might Google something like “top leadership skills” and find your blog post on the first page of the search results. They might click on it, read the post, and then visit your website homepage to learn more about your company. After reading through your webpage, they might choose to join your newsletter to stay up to date with your promotions.

Through your newsletter, that customer receives an email promoting your online course about developing leadership skills. That email takes them to a direct response sales page, explaining all the benefits of your program. After careful consideration, the customer pulls out their wallet and buys your program. But right after they purchase your program, there is a web page with an upsell program. Seeing the upsell is not much more expensive, they purchase that program, too.

If you look at each milestone: the SEO-optimized blog post, website copy, email newsletter, sales letter, and upsell page - you know that all of these are written by copywriters. If any of these areas were poorly written, the reader would have given up and not made a purchase.

Now that you understand why copywriting is so important for your business, let’s turn our attention to some winning copywriting strategies.

Copywriting Strategies

Effective Copywriting Strategies and Best Practices

If you decide you’re up for the challenge and opt to write your own copy, there are some important copywriting practices you should know about.

In this section, we’ll provide an overview of the process we recommend you follow when crafting copy for your website.

If you’d like some more information on this process, you can also check out our in-depth blog post about becoming a copywriter.

Know Your Target Audience

Believe it or not, effective website copywriting doesn’t actually start with writing. Before you can start writing amazing content for your target audience, you need to understand who they really are and what matters most to them. Only then will you be able to write content that truly resonates with them. When your audience feels that you understand them, they will be more likely to follow you and, subsequently, buy your products and services.

Getting to know your audience begins with identifying who your ideal customers are. You need to understand exactly who they are, including what their passions are, what motivates them, what place they’re at in their lives, and the biggest problem they’re facing right now. What kind of solution are they looking for, and why haven’t they found it? These are just some of the things you need to understand about your audience in order to write copy that truly speaks to them.

So where do you begin? If you already have a customer profile or avatar, this is an ideal place to start, because it means you already have an in-depth understanding of your target customer.

But if you haven’t created a customer profile yet, don’t stress. We’ve created an in-depth guide and template that walks you through the process of creating a customer profile. We strongly recommend that you follow this guide and create your customer profile before moving on to the next step.

Research Your Competition

Once you’re clear on your target customer, you’ll want to do some sleuthing, formally known as competitive research.

The truth is that no matter what niche or industry you’re in, you inevitably have plenty of competitors, people who are selling the same offerings to the same group of people. But that’s actually a good thing because it means there is a demand for the product or service you’re offering. And checking out your competitors' websites and offerings can also help inform your copywriting strategy.

By researching your competitors, you can learn a lot about the kinds of content they create, how they speak to their audience, and what keywords they use, among other things. And then, you can apply what you’ve learned to make your own content more compelling for your readers. Additionally, you can also identify gaps in your competitor’s products or services that you can fill. This helps you create what is known as your Unique Selling Proposition, or USP for short.

So we recommend you begin by doing some Google searches to uncover who your major competitors are. The number will vary depending on your niche or industry but try to find at least 10 competitors if you can.

Next, take an in-depth look at their websites and make notes of the kinds of content they have, the voice and language they use to speak to their audience, what kind of products and services they offer, and how they structure their site. If there are reviews and product ratings, read them as well to see what customers are saying.

You’ll also want to think critically about any content you’ve already created and how it compares to your competitors. Is anything missing from your content? How can you make it more engaging and relevant to your audience? Are there any gaps in your competitors’ content that you could potentially fill?

Having clear answers to these questions can help you devise a more effective copywriting strategy.


Conduct Keyword and SEO Research

As you know, SEO and keyword research are huge buzzwords in the blogosphere, and for good reason. Knowing what keywords your audience is actually searching for is crucial information that can help you rank well in Google over time.

So, how do you find out which search terms are popular with your audience? You can do so by using an SEO and keyword research tool, such as SEMrush, Ahrefs, or Ubersuggest. Most of these tools are paid, though some of them offer free versions or at least free trials.

These tools can help you do a number of things, such as:

  • Find popular keywords related to you and your industry
  • Identify how many people are searching for specific keywords
  • Uncover competitors who rank high in these keywords
  • Zero in on new keywords that your competitors aren’t targeting

Armed with this knowledge, you can identify keywords, phrases, and topics you’ll want to cover on your website and build your website copywriting strategy around them.

Outline Your Copy Strategy

At this stage, you’ve identified your target customer and done all the necessary keyword and competitor research. With this information, you have a strong foundation for planning and developing an effective copywriting strategy.

Your copywriting strategy will dictate your brand voice, the type of content you write, and how you present your products and services.

You might consider:

  • Setting up your website
  • Nurturing an email list with a newsletter
  • Building a social media presence
  • Increase your organic traffic through SEO-optimized blogging
  • Write a white paper or lead magnet
  • Host or appear as a guest on a podcast
  • Film videos
  • Write direct-response sales letters
  • Create brochures and pamphlets
  • Draft press releases
  • Write a book
  • And much more…

With all of these different possibilities, it is easy to get overwhelmed or distracted with shiny objects. To avoid procrastination or taking on too much busy work that does not get you results, ask yourself this question: “Where is the low-hanging fruit? What can you do right now to generate income for your business?”

It is easy to tell yourself that you need hundreds of blog posts, podcasts, and other content pieces before closing one sale. However, that is not sustainable for your business. Therefore, you must look at what will generate income as quickly as possible. Otherwise, you risk burning out and spending a great deal of time and money for little to no return.

As you create your marketing strategy, you can build outwards to establish your authority and expertise in your industry. You might start with a simple website, and as your business grows, you can write more content pieces and feature them on your site.

Also, with each content or copy piece, you need to outline it before you start writing. For example, if you are trying to set up a website, a good place to begin is by asking yourself some key questions:

  • What are the main keywords, phrases, and search terms you will incorporate into your web copy?
  • How many pages will your website have, and what will they be?
  • What kinds of images, graphs, and other visuals will you have on your site? What purpose will they serve?
  • Will your website also have a blog that accompanies it?
  • What journey will you take your audience on?

It’s crucial to have answers to all of these questions and to have a clear plan of action before you start to draft your website copy. Once you have your answers, you can create your website outline. By outlining your content beforehand, you remove all the guesswork. You can easily link your ideas together in an easy-to-read manner.

Create Engaging Content That Speaks to Your Audience

The time has come for you to start creating your amazing online content! You’ve done all the necessary research and prep work, and now you’re ready to start drafting your web pages and content.

Creating truly engaging content for your readers is definitely a skill that you will develop and refine over time. But you can help to streamline the process by following some copywriting best practices right from the start. Here are some of the best practices you should follow when writing your website content.

Make It About Them, Not You

Your copy needs to speak directly to your readers and make them the center of the story. Although you must share some information about yourself to establish credibility, your focus should be on how your experiences and expertise will help them solve their problem or achieve their ultimate goal.

It’s also crucial to speak to your audience in a tone that appeals to them. For example, do they prefer a tough love approach or a kind and sympathetic one? Do they appreciate humor and irreverence, or are they more serious-minded? Be sure you have a clear sense of the voice your audience prefers, and write your copy using this voice.

Write Captivating Headlines

There’s a real art to writing compelling headlines that grab your readers’ attention, but it’s one that’s well worth mastering. A powerful headline can encourage readers to stay on your site a little longer, read your latest blog post, check out your offerings, and even join your email list. There are many techniques out there to help you create compelling headlines and even templates that you can fill in.

Use Concise and Powerful Language

When writing online content, it’s crucial to keep things as concise as possible to keep your audience’s attention. This means that once you finish drafting your copy, you’ll likely need to do some serious editing.

The editing process involves reworking and condensing your initial copy and finding ways to incorporate powerful, impactful language to draw in your audience, keep them on your site longer, and convert more sales.

Use Proven Copywriting Formulas

Just as there are effective headline formulas and templates that can help you write compelling headlines, there are also plenty of proven copywriting formulas you can use. For example, there’s PAS (Problem, Agitate, Solve), the 4C’s (Clear, Concise, Compelling, Credible), and AIDA (Attention, Interest, Desire, Action). There is also Danny Iny’s “6+1 Formula.”

Copywriting formulas make it much easier to seamlessly link your ideas together so that your reader is taken on a smooth customer journey. As you follow each step of the formula, you can hit all the major pain points and build authority with your reader so that when you finally hit the call to action, the reader is ready to take the next step in the customer journey.

Make Use of Storytelling

As humans, we love stories. Our use of language and ability to communicate with one another and tell stories is what sets us apart from every other species. Even before the invention of writing, people used storytelling as a means of both entertainment and learning.

Be sure to keep this in mind when you’re writing copy. Whenever possible, use engaging storytelling to draw your audience in, illustrate key points, and demonstrate that you understand where they’re coming from.

Present a Solution to Their Problems and Pain Points

In your copy, it’s crucial to address your readers’ biggest problem, tap into their hopes, fears, and pain points, and make them feel like you understand them and what they’re going through.

You don’t want to tap into your readers’ problems and leave them hanging. Instead, reassure them that there’s a solution to their problems and that you have found the one that will help them. From there, you can present your unique solution and demonstrate how it will allow them to address the challenge they’re facing.

Social Proof

Don’t Forget the Social Proof

When people think about investing in your product or service, they want solid evidence that your solution will actually solve their problem. After all, we’re constantly being sold to, and most people have learned to be skeptical about product claims. You need to demonstrate that your solution actually works, and one of the most powerful ways to do so is through leveraging social proof.

There are many different ways you can demonstrate social proof, but a couple of the most common ways are through customer testimonials and case studies. One of the great things about customer testimonials is that you don’t need to have sold many products for them to be effective. Instead, showcasing three or four customers who have had success with your product or service on your website can be all the social proof you need when you’re just starting out.

Social proof can alleviate the concerns of your customers. For example, a customer testimonial might mention a common fear or objection they initially had before buying your product. When another customer with those same concerns reads that testimonial, they may feel more inclined to buy the product because they know someone else was in their shoes and was satisfied with their purchase.

To learn more about creating an effective testimonial section on your website, check out our guide to building a trustworthy testimonial page.

Include a Clear and Compelling Call To Action (CTA)

In order for your copy to actually convert visitors into leads and customers, you need a Call to Action (CTA) that works. A CTA is a short, engaging statement that tells your customers exactly what they need to do next.

The thing is, your readers are busy people who are inundated with content and offers every day. The last thing they want is to figure out what they’re supposed to do to get on your mailing list or sign up for your newsletter. That’s why you need to tell them outright what action they should take.

Ideally, your CTA should be strong, clear, and to the point. For example, you might say something like: “Enter Your Name and Email to Receive Your Free Guide.” Or possibly “Enter Your Email to Download Your Free Ebook.”

As to where to put your CTA, it can appear in many places, including the main page of your website, at the end of blog posts, on pop-up forms, and on sales and landing pages. Much like with headlines, creating effective CTAs is very much an art form that is well worth taking the time to learn.

Track and Optimize Your Copy

Copywriting is an iterative process. As your business evolves, your copy will evolve with it. You might respond to different changes in the industry, present new offerings, or pivot your message based on a recent trend.

On the flip side, you might simply refine what is already there. Perhaps you have sales copywriting that, with minor tweaks, could convert more sales.

Many tools are available to help you track key performance indicators (KPIs) for your content and copywriting. These metrics make it easy for you to identify what is resonating with your target audience and what they are not engaging with.

For example, you might use Google Analytics to track KPIs on your website. You may be interested in tracking how many unique visitors visit your website, how long they spend on it, and what content they engage with the most.

Once you have sufficient data, you can begin looking for opportunities to optimize your copywriting. One technique that you can use to make the most of this iterative process is to use A/B split testing.

A/B split testing is where you create two different versions of the same copywriting materials. These differences could be as minor as changing headlines to complete rewrites. Audiences will be randomly shown one of the two versions. Then, you track the performance of each version to determine which performed better. The better version becomes the master version and sets the standard until it is time to test it against a new version. Continue to follow this process repeatedly, testing new versions of your material so you can always innovate new ways to get better results.

How AI is Changing the World of Copywriting

With the recent advent of AI, the marketing world is abuzz with thought-leaders predicting the future of copywriting.

New generative AI writing tools are emerging in the market, enabling you to draft hundreds of words in mere seconds. However, this does not mean that all copywriters should find new jobs. AI copywriting tools are fairly new in the market, and they still require the guidance of an experienced copywriter to maintain quality and clarity.

Here is why.

AI tools are trained on what is called a Large Language Model, or LLM for short. These LLMs are huge databases filled with text, video, audio, and photos that help the AI tool find patterns. With these patterns, these AI tools are able to generate outputs.

Let’s say you ask an AI tool to write you a list of 10 headlines. The tool will review the LLM, look for all the headlines related to the topic you request, and generate answers based on its pattern.

Chat GPT list of 10 headlines

Therefore, your outputs are only as good as your inputs. In order to get higher-quality results, you will need to give clearer and more specific instructions.

Chat GPT list of 10 headlines with more specific instructions

Despite the generative capabilities of AI, the way these tools are built creates a controversial predicament for several reasons.

First, AI-generated material will always be innately derivative. It does not possess the ability to create something new or innovate. This means the outputs will be passable at best but never high quality. The reason for this is because the AI tool reviews all the content in the LLM and creates an average answer based on the available material. As a result, you will need some level of copywriting knowledge to tweak and adjust the AI-generated content to fit your message.

The second challenge is that since the AI tool generates content based on the materials in the LLM, the content is prone to inaccuracy. One real-world example of AI tools generating misinformation is when a lawyer used Chat GPT to generate a list of cases relevant to his client's litigation. Unfortunately, the generated legal cases were complete fabrications, leading to the lawyer being disbarred and the case dismissed.

When you are writing copy, you have an obligation to prevent the spread of misinformation. Not only is it a function of professional integrity, but misinformation can have a significant impact on buyers and sellers. That is why it is strongly recommended that you conduct thorough research on the topics that your copy will be about. That way, if you choose to use AI tools, you won’t be at risk of accidentally publishing misinformation.

So, what does this mean for copywriters and business owners looking to write quality copy?

AI will simplify and automate the process of copywriting, but it will not replace the creative thinking involved in producing great copy. Since AI tools cannot create new ideas, the value of creativity and critical thinking is only going to go up. This means that as a writer, your job isn’t going to be taken over by AI. At the very least, AI will just be one tool within your writing toolbox that you can choose to use as needed.

Copywriting FAQs

What’s the Difference Between Copywriting and Content Writing?

The main difference is that the aim of content writing is to engage and educate readers through valuable content, while the intention of copywriting is to prompt readers to take some kind of sales-related action. This might include signing up for your newsletter, scheduling a sales call, or enrolling in your online course.

In addition, content writers typically produce blog posts, ebooks, white papers, and customer case studies while copywriters generally develop website copy, sales copy, landing pages, PPC ads, product pages, and marketing emails.

How Do You Measure the Success of Your Copywriting?

In short, you can determine if your copywriting efforts are successful based on the number of people who actually take the action you want them to take.

These numbers can vary widely depending on your industry and niche, which is why it’s crucial to set a clear goal at the very beginning. For example, how many people do you want to sign up for your email newsletter or schedule a consultation in a given month? What is your desired conversion rate on your sales page? Having a specific goal in mind is key so that you can then track the relevant metrics and see whether or not you’re reaching your desired goal.

Should I Hire a Copywriter to Write Copy for Me?

Learning how to write compelling copy takes some degree of skill and practice. So, if you’re a course creator who’s in the process of developing your website or blog, you should seriously consider whether you’re up for the challenge or would prefer to invest in some professional copywriting services.

There are a number of factors to consider here, such as your writing skills in general, your willingness to take the time and effort to learn some copywriting basics, and your budget. If you’re a strong writer and feel up for the challenge, by all means, go ahead and try your hand at copywriting. If you would like to find out more about the basics of copywriting, here are some of the top copywriting courses available in the industry.

However, if writing isn’t your strong suit and you have the money to hire a professional copywriter, you might decide that outsourcing the task is your best bet. Generally, there are a few routes you can take when outsourcing copywriting.

The first way is to hire a freelance copywriter. Freelancers can be found on sites such as Fiverr, Upwork, and LinkedIn. This is where you will have to put on your hiring manager hat and assess your potential writers based on their copywriting skills, professionalism, and their ability to understand your brand. A good rule of thumb is to ask freelancers to show you their portfolios so you can see what kind of work they have done in the past.

Another way is to work with an agency. Agencies tend to have more resources and can help with various projects. Additionally, agencies are more cost-effective as freelancers tend to specialize in specific niches. However, finding a quality agency to work with you on small projects can be challenging. That is why Danny Iny has assembled a team of his best writers, project managers, designers, and tech specialists to create Mirasee’s in-house agency, MIST (Make It So Team).

MIST specializes in a number of different project types, from campaign launches to all forms of copywriting, content creation, video production, web design and development, and much more.

If you would like to outsource your project to MIST so you can focus on growing your business, click here, and MIST will make it so.

What AI Tools are Good for Copywriting?

The recent explosion of excitement around AI has led to the development of many different AI copywriting tools. Before you can pick the right tool, you have to know what your objectives are and what you need the tools to do to help you write the best copy possible.

AI copywriting tools can help with most steps in the copywriting process, such as research, outlining your copy, writing headlines, and generating the rest of the copy. Generally, it is best to take the best AI-generated outputs and improve upon them so that they are not too generic.

If you are unsure about what tools you should use, check out our in-depth guide on AI copywriting tools to find the best tool based on price, generation quality, and versatility.

Ready to Master Copywriting? Here’s What to Do Next.

We’ve covered a ton of ground in this article, and hopefully, you’ve come away with a better understanding of what copywriting is and how to write effective copy.

This article was meant to present a high-level overview of copywriting but is by no means an all-inclusive guide. So if you’d like a more in-depth look at the many facets of copywriting, you should check out these additional resources.

Copywriting Resources

Blog Articles

  1. What is Copy Editing? (Guide for Authors and Content Writers)
  2. 25+ Amazing Copywriting Portfolio Examples to Inspire Your Own
  3. 100+ Copywriting Statistics All Marketers Should Know for 2023
  4. 20 Copywriting Examples That Will Help You Craft Compelling Messages
  5. The 9 Best Email Copywriting Tips (+ Examples)
  6. What is Content Marketing? (The Complete Guide + Examples)
  7. 7 Email Copywriting Templates to Boost Your Marketing Efforts
  8. 10 Social Media Copywriting Tips to Drive Engagement
  9. How to Write Facebook Ad Copy That Converts (Guide for 2023)
  10. Brand Storytelling: What It Is, Best Practices, & Examples
  11. 21 Best Email Marketing Examples of 2023 (+ Why They Work)
  12. 12+ Amazing Examples of Mobile Marketing Campaigns

Plus, these bonus articles written by Danny Iny!

  1. Interview: David Garfinkel and Brian McLeod on Fast, Effective Copy
  2. How to Get Traffic to Your Blog (How I Became the Freddy Krueger of Blogging)

Podcast Episodes

  1. Blowing Up: Copywriting (Ryan Schwartz)
  2. Making It: Always More to Learn (Bob Bly)
  3. Making It: Free Time to Spend as You Wish Is Everything! (Sophie Lizard)
  4. Just Between Coaches: Better Outcomes Using ChatGPT (Marko Schmitt)
  5. Just Between Coaches: Irresistible Offers (Michael Maidens)
  6. Just Between Coaches: Should You Write a Book? (Ally Machate)
  7. Once Upon a Business: “Truth & Story” in Marketing

Once you’re ready to dive into copywriting, we recommend you begin by getting completely clear on who your target customer is and how you can serve them.

And if you’re in the early stages of building your online course and struggling to identify your ideal customer, you might consider enrolling in our free program, Hybrid Courses Bootcamp. In this program, you will learn how to identify your target audience, zero in on the course topic idea that speaks to them, and lay the foundation for your winning online course.