best way to get survey responses a

The Best Way to Get Survey Responses: Lessons from Marketing

So you’ve got a survey. But what’s the best way to get survey responses? Clicking the “send” button from your email provider isn’t enough. Tweeting about it isn’t enough. Even begging every relative, friend, and acquaintance isn’t enough. Getting survey respondents requires the same amount of effort as other marketing campaigns. This post will show you how to master the techniques that empower surveys to become more likable. Make sure to read all the guidelines, …

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Got an Idea for a Digital Product? Validate It in 30 Minutes

As a coach, blogger, podcaster, or expert, you think you have the perfect idea for a digital product. You know exactly what your audience needs, so you set out to build it and sell it. But wait! Do you have proof that your audience will, in fact, buy it? To avoid rejection, disappointment, and dejection, validate your idea before venturing into creating it. If you want to create your signature digital product and have raving …

copywriting lessons

6 Copywriting Lessons from Home TV Shopping

Two months ago, I faced bankruptcy. Creative bankruptcy, that is. My creative juices became stagnant. My hands were resting on the keyboard, but my fingers could not move. I looked for inspiration everywhere. I binged on TV shows on Netflix, read books, devoured blogs about copywriting, asked my copywriter friends for advice. Nothing seemed to work. So, I stayed on my couch watching TV when I came across a home TV shopping program. Suddenly, my …

irresistible offer

5 Psychological Tactics That Will Make Your Offer Irresistible

You’re missing out on a huge number of sales if you’re not tapping into your customer’s psyche. Certain psychological tactics that cause humans to react positively and buy your product have been successfully tested and verified over the years. It has been shown that presenting information in strategic ways can increase profits. If you can anticipate a customer’s behavior before they even visit your site, you can truly connect with them and make your offer …

Conversion Optimization Heather Baker

Conversion Optimization: How We Increased Our Conversion Rate from 20% To Over 65% In 18 Months

If you’re in business, then customer acquisition is high on your daily to-do list. It jostles for position alongside other equally important tasks, like client meetings, brainstorming, strategizing, motivating your team, and of course, caffeinating yourself. For the relatively new small business, success hinges on your ability to generate new business. Without it, you can strategize ‘til the cows come home. It won’t mean a thing. Getting new customers involves a three-stage process: Generate leads …

email marketing tips neal samudre no title

Why Don’t They Buy? 3 Mistakes That Keep Your Subscribers From Turning into Buyers

“Why don’t my subscribers buy my products?” Do you find yourself asking this question? If so, you’re not alone. You might have a decent list of subscribers, but it’s frustrating when they don’t buy from you. You present an offer, and you end up with little to nothing to show for your efforts. All the email marketing tips and optimization advice you’ve tried haven’t helped. This might cause you to blame your products or services. …

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Website Ads: Easy Ways to Create a Better Ad Experience for Your Audience

“I switch on my ad blocker before I start surfing the internet.” Unfortunately for website owners, this sentiment has become increasingly common. Most people are fed up with ads, so they install ad blockers to skip over this annoyance. Research says ad blocking grew by 41% globally in the 12 months up to June 2015. Let’s face it: ad blockers mean reduced advertising income for website owners. If you monetize your websites through ads, then ad …

how to write a title

How to Write A Mind-Blowing Title for Your Offer

How important is a title? Important enough to make or break a sale, according to E. Haldeman Julius, publisher of Little Blue Books and author of First Hundred Million: How to Skyrocket Your Book Sales with Slam Dunk Titles. By tweaking the titles of his books⎯the content, cover design, and promotions remained identical⎯he turned duds into hits. For example, Julius sold 6,000 copies of Theophile Gautier’s Fleece of Gold in 1925. When he changed the …

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How Small Blogs Can Earn Big Affiliate Sales (Without Being Sleazy)

Many new bloggers think affiliate sales are the magical answer to earning online. They grab some random offers off ClickBank or slather their blog with automated ad banners, dream of making a fortune… and then wonder why they’re earning $1.50 a month. I recently reviewed more than 100 startup blogs and saw this over and over. I also know about the failed affiliate sales problem from firsthand experience—I put up an Amazon book cart widget …