copywriting lessons

6 Copywriting Lessons from Home TV Shopping

Two months ago, I faced bankruptcy. Creative bankruptcy, that is. My creative juices became stagnant. My hands were resting on the keyboard, but my fingers could not move. I looked for inspiration everywhere. I binged on TV shows on Netflix, read books, devoured blogs about copywriting, asked my copywriter friends for advice. Nothing seemed to work. So, I stayed on my couch watching TV when I came across a home TV shopping program. Suddenly, my …

irresistible offer

5 Psychological Tactics That Will Make Your Offer Irresistible

You’re missing out on a huge number of sales if you’re not tapping into your customer’s psyche. Certain psychological tactics that cause humans to react positively and buy your product have been successfully tested and verified over the years. It has been shown that presenting information in strategic ways can increase profits. If you can anticipate a customer’s behavior before they even visit your site, you can truly connect with them and make your offer …

email marketing tips neal samudre no title

Why Don’t They Buy? 3 Mistakes That Keep Your Subscribers From Turning into Buyers

“Why don’t my subscribers buy my products?” Do you find yourself asking this question? If so, you’re not alone. You might have a decent list of subscribers, but it’s frustrating when they don’t buy from you. You present an offer, and you end up with little to nothing to show for your efforts. All the email marketing tips and optimization advice you’ve tried haven’t helped. This might cause you to blame your products or services. …

website ads

Website Ads: Easy Ways to Create a Better Ad Experience for Your Audience

“I switch on my ad blocker before I start surfing the internet.” Unfortunately for website owners, this sentiment has become increasingly common. Most people are fed up with ads, so they install ad blockers to skip over this annoyance. Research says ad blocking grew by 41% globally in the 12 months up to June 2015. Let’s face it: ad blockers mean reduced advertising income for website owners. If you monetize your websites through ads, then ad …

how to write a title

How to Write A Mind-Blowing Title for Your Offer

How important is a title? Important enough to make or break a sale, according to E. Haldeman Julius, publisher of Little Blue Books and author of First Hundred Million: How to Skyrocket Your Book Sales with Slam Dunk Titles. By tweaking the titles of his books⎯the content, cover design, and promotions remained identical⎯he turned duds into hits. For example, Julius sold 6,000 copies of Theophile Gautier’s Fleece of Gold in 1925. When he changed the …

small blog big sales

How Small Blogs Can Earn Big Affiliate Sales (Without Being Sleazy)

Many new bloggers think affiliate sales are the magical answer to earning online. They grab some random offers off ClickBank or slather their blog with automated ad banners, dream of making a fortune… and then wonder why they’re earning $1.50 a month. I recently reviewed more than 100 startup blogs and saw this over and over. I also know about the failed affiliate sales problem from firsthand experience—I put up an Amazon book cart widget …

Can You Make More Money With a Small Email List?

You hear it all the time: the money is in the list. It’s the reason the interwebs are full of people promising you insane numbers of followers and subscribers if only you’ll buy into their plan. But is it really worth it to grow an email marketing list just for the sake of seeing those numbers increase? I don’t think so. In fact, I believe that when it comes to your email list, bigger isn’t …

copywriting tactics

5 Easy Copywriting Tactics to Steal from Fundraising Pros

You’ve gotten them in the mail—envelopes with phrases like “You Can Save a Child’s Life Today,” or pictures of sad dogs with enormous eyes. Yes, I’m talking about the fundraising appeal letter. While you might be tempted to throw these letters away, you can actually learn some useful copywriting lessons from them. When you think about it, fundraising is not an easy task. Fundraisers must convince people to give up their money for virtually nothing …

Star Wars marketing

Want to be a Marketing Jedi? This IS the Post You’re Looking For

Feature image courtesy JD Hancock Another Star Wars post? Really? Given the buzz around Star Wars this week, it was bound to happen: tons of posts, all looking to take advantage of the huge number of people talking about the film. But how did we get here? How did a little movie in a notoriously unprofitable genre that nobody wanted to make become not just an instant hit but completely alter the entire movie-making universe? …