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Copywriting (Ryan Schwartz)

  • Episode #18

Ryan Schwartz, a launch strategist and the copywriting genius behind lots of multi-million-dollar sales pages, shows you how to supercharge your sales copy by leveraging your enrollment calls and “coaching” your prospects into being the perfect buyer.

Ryan Schwartz is a launch strategist and the copywriting genius behind lots of multi-million-dollar sales pages. He’s also the creator of an intuitive framework for crafting launch and funnel copy that connects deeply with your prospects and “coaches” them into being the perfect buyer, called the Coaching the Conversion Method.™ 

Hosts Linda Claire Puig and Ari Iny explore with Ryan how to get to the precise words and phrases that will convert potential clients to actual clients and students—and the personal journey that led to that discovery.

In this episode, we discuss:

  • How to stop writing copy—and map it instead (This simple approach to filling your sales page, opt-ins, and emails will skyrocket conversions.)
  • A lightning-fast alternative to market research that takes advantage of something you’re already doing and reveals the exact problems your prospects face
  • The single most important thing that you should do in your enrollment calls to  strengthen your sales process (surprisingly few business owners do this!)
  • And much more!
“Get in the habit of writing copy in relationship to something you’ve just helped someone solve, something you’ve overheard people have as a problem, and solve problems via your copy.”

Ryan Schwartz

More reclusive than Salinger on a rainy day, Ryan Schwartz has been deep in the trenches for dozens of 6- and 7-figure product launches and evergreen funnels.

He’s written for and/or consulted with top online entrepreneurs and trainers like Amy Porterfield, Todd Herman, London Real, Josh Shipp and Dan Martell just to name a few. And he’s done it all without writing a single line of “copy.”

Instead, he developed the Coaching The Conversion Method™ as a faster, more natural and intuitive framework for crafting launch and funnel copy that connects deeply with your prospects, and “coaches” them into being the perfect buyer.

Ryan has used his signature CTC processes to generate a combined revenue of $75M+ for his partners and clients. 

Resources or websites mentioned in this episode:
6-Figure Newsletters
Ryan’s website
Ryan’s free gift

Guest: Ryan Schwartz
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb 
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don’t want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits: 
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle

Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton


Blowing Up

“What’s their secret?” If you’ve ever looked at a highly successful entrepreneur and asked that question, Blowing Up is your chance to get the answer! In each episode of the podcast, Linda Claire Puig and Ari Iny ask a top entrepreneur to share the details behind the one strategy that exploded their income and impact the most. You’ll discover proven and tested ways to make more sales, grow your audience, connect with partners, expand into new areas, and more!