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Should You Write a Book? (Ally Machate)

  • Episode #39

Ally Machate, CEO of The Writer’s Ally, is on a mission to help authors make great books and reach more readers. Publishing a book can help coaches share their expertise, experience and methods with so many more people than they could ever reach one-on-one. 

In this episode, Melinda and Ally help listeners sort through the whys and hows of writing a book and provide clarity on the reality of becoming an author. 

In this episode we discuss:

  • What are reasons a coach should not write a book?
  • What are reasons a coach should write a book?
  • How can a book benefit your coaching business?
  • Overcoming common mindset blockages for writing a book.
  • What is the process of writing a book?
  • What are signs you are ready to write a book?
  • What to do if you have way too much content for one book.
  • What is a ghostwriter?
  • Should you consider writing a book with others or contributing to an anthology?
  • What are the different kinds of books a coach can write?
  • Having realistic expectations about writing, publishing and selling a book.
“If you don’t have the right mindset going into something, it’s going to be just that much harder and more miserable and probably less successful.”

Ally Machate

Ally Machate is on a mission to help authors make great books and reach more readers. As an author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks, and Hay House, as well as independently published bestsellers. Ally leads a diversified team of professionals who specialize in helping serious authors to write, publish, and sell more high-quality books. 

Resources or websites mentioned in this episode:
Coaches Console
Ally’s website
Ally’s LinkedIn

Guest: Ally Machate
Host: Melinda Cohan
Producer: Cynthia Lamb 
Executive producer: Danny Iny
Scripted and assembled  by: Michi Lantz 
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don’t want to miss future episodes of Just Between Coaches, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits: 
Track Title: Clouds
Artist Name(s): Acreage
Writer Name: Marshall Usinger

Track Title: Coastline Dream
Artist Name(s): Wild Sky
Writer Name: Adam Simons

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton

Track Title: Stars & Trees
Artist Name(s): Outside The Sky
Writer Name: Dustin Ransom


Just Between Coaches

This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”