how to tell your brand story 1

How to Tell Your Brand Story: Lessons from Swashbuckling Pirates

Running a business is a bold adventure. It’s like setting sail on the high seas. Like a ship, businesses have a lot of moving parts, need skilled labor to run well, and are always on the lookout for other pirates competitors. All Captains (founders, managers, etc.) desire to keep a tight ship, outrun or properly engage their foes, and keep their destination clearly ahead on the horizon. With a good set of core values and …

The Content Marketing Ecosystem [INFOGRAPHIC]

Who does content marketing? Nowadays, depending on how big your team is, content marketing can be a DIY task, outsourced to freelancers, passed on to an agency on retainer—or a little of each! All of those players are part of the content marketing ecosystem. The infographic below shows the results of surveys among those who carry out content marketing: agencies, employees, and freelancers. It reveals: the most popular types of content that agencies create for their …

how to make your business stand out a1

How to Make Your Business Stand Out in the Sea of Sameness

Standing out online is a challenge. Competition is fierce. Thousands of others already cover the topics you want to cover. That said, it IS possible to cut through the noise and get noticed… but NOT while doing the same things everyone else is doing. You have to do something different. Something that demands attention. That’s when people take notice. Here are 6 ways to differentiate your brand, cut through the noise, and stand out in …

marketing by teaching

Hate Marketing? Then Stop Marketing and Start Teaching

Imagine you were teaching Calculus 101. Would you expect your students to know the material when they first walk in the classroom? On the first day of class, would you give them a pop quiz and expect them to do well? Of course not! That’s completely ridiculous. So why do you push products or services on your prospects with no pretext or explanation? Many of us make the common mistake and assume that when we …

how to get more subscribers

On Ferraris in Singapore and How To Get More Subscribers

For many people, owning a Ferrari is a dream. However, if you lived in Singapore, certain restrictions make owning a Ferrari a horrible luxury. For instance: The national speed limit is only 90 kph. There are few straight roads. Worst of all, it’s expensive. Owning a Ferrari is 4 times more expensive in Singapore than in the US or UK. From a logical standpoint, who on earth would want one? The funny thing is, despite …

camera shy

“Help, I’m Camera Shy!”

I used to be camera shy, and I got over it by accident. The kids I worked with were not improving enough by only attending speech therapy sessions. Home practice was a battle. Teachers and friends couldn’t understand what the kids said. So I spent an entire summer learning how to create and appear in videos. The kids were enticed to practice speech by taking turns talking with my virtual video persona. The impact was …

guest blogging

Danny Iny’s Ultimate Guide to Guest Blogging

Who would’ve expected guest blogging to get so controversial? Once, it was all the rage in online marketing. And then, bloggers began claiming that it doesn’t work, it’s not worth the effort, and we should all do something else. They even have numbers and charts to prove their point. As always, we at Mirasee don’t get easily swayed by fads. Things are rarely black and white. And often, the answer to a question isn’t a simple …

build your email list

12 Case Studies Show How to Build Your Email List—Without Guest Blogging

So you want to build your email list… but you absolutely don’t want to do any guest blogging. I get it. Maybe you’re one of those people who hate to write. (I don’t understand how anybody could hate writing, but I won’t judge you.) Maybe you’re a terrible writer. And you can’t afford to hire a ghostwriter. Or maybe you’re a terrific writer, and you love to write (yay, you!), but you just don’t have the …

if this then that recipes

If This Then That Recipes: A Starter Guide For Bloggers

Geometry was a tough course for me. It was all those “proofs” and trying to remember the proofs that came before that could then be used for the next one. One of the recurring phrases was “If this, then that.” For example, IF two parallel lines are intersected by another line, THEN the opposite angles are equal.” Now, there’s something I’ve used so many times since. But all sarcasm aside, I now use a different kind …