2018 Marketing Trends

10 Hottest Marketing Trends in 2018 (And What They Mean for Your Business)

“Alexa, what’s the temperature outside?” I say as I juggle my daughter and son into their clothes for daycare. Five years ago, I didn’t think I’d end up asking a little round gizmo to give me information. Especially since I already had a mini-computer in my pocket—my phone. But here I am talking to a machine… and getting a response back! That’s how quickly our world is changing. Artificial intelligence, voice-based search, augmented reality…. Those …

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The Nightmare of Business… and the Dream of What It Could Be

Your eyes open with a start. Drenched in cold sweat, you shudder, as you try to piece together the images swirling through your mind. They’re hazy, taunting you with the threat of vanishing forever. But slowly, they coalesce. You know this feeling. You were having a nightmare. Your mind frantically examines the fragments as they reassemble, looking for clues. Did something really happen? Or was it all just a horrifying dream? As it all comes …

On the Magic of Connection, Searching Our Souls, and the Humbling Devastation of Losing Your Way

Sometimes the hardest things are surprisingly simple. Not easy, but simple. We set goals, and we strive to achieve them. We work, we reach, and we stretch in the direction we’re trying to grow. Sometimes, we find greater success than we ever expected. Sometimes the goal posts move and, without realizing what happened, we just keep on chasing. And sometimes we find that, in pursuit of those goals, we’ve veered off-course, to a very different …

youtube views

How We Generated Over 750,000 YouTube Views (With Only 16 Videos)

If you’re reading this blog post, you can probably relate to how I felt when I launched one of my first online businesses. I was excited, optimistic, and scared all at the same time. The business we started was BootstrapBay, a marketplace for Bootstrap themes and templates (i.e., web design templates). As the initial wave of excitement wore off, we needed to figure out the answer to that one key question… “How are we going …

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Crowdfunding Promotion: How To Capitalize On Social Media

Is your new business more like a money pit than a money printing machine? Perhaps you have a great business idea, a slick logo, a catchy name, and—as far as you know—a winning strategy. Maybe you’ve got your advertising campaign, operations, and even supply chains and logistics figured out. But you’re short on capital and haven’t a clue as to how to get started. Finding enough capital and investment to start up a business can …

Email Marketing Cheat Sheet

Email Marketing Cheat Sheet [INFOGRAPHIC]

Email marketing is enjoying a resurgence. With a lot of focus on SEO and social media, the humble email was in danger of being overlooked as a major marketing tool, but now marketers are realizing the significance of this medium. There are 4 billion—yes, 4 billion—email accounts around the world, and counting. It’s little wonder marketers and businesses are looking at ways to utilize the potential of email. There are pitfalls like bounces, problems with …

connect emotionally with your audience

Want Your Audience to Love You Forever (and Open their Wallets)? Connect with them Emotionally

Consider these four stories: A young woman buys the only pair of boots that will go with the new dress she plans on wearing to the club on Friday night. The boots are two sizes too small and painful to wear. But, damn, they look good. An angry man sends a letter bomb to the wrong address. When it’s returned to him, he opens it. In a competitive seller’s market, a married couple, who are expecting …

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The 12-minute Guide to a Clear Brand Voice

Ever been in a crowded place where a voice sounded familiar and you turned around to find it was someone you know? Among the cacophony and the rumble of hundreds of voices, your brain picked up on the one you recognized. Our brains are good at recognizing patterns and so it’s no surprise it keeps a record of voices it encounters repeatedly. But what about “voices” you come across through text or messages? It appears …

how to get free press for your business

How to Get Free Press for Your Business (Even if You’re a Nobody)

How would you like to get a mention in Entrepreneur magazine? Or land a guest spot on TechCrunch? Or maybe even get an endorsement from your favorite influencer? Beyond the traffic and backlinks, getting press gives a serious boost to your credibility and visibility. For authors and course creators, this can open up a lot of new doors. But how exactly do you “get press”? Do you have to be an influencer or have tons …