Business Owner Titles

Business Owners: Give Yourself A Job Title that Attracts Clients

One of the best perks of being a business owner is you get to craft your own job title. You can replace “CEO” with anything else you want and stand out from your competitors. Having read similar advice in Michael Port’s Book Yourself Solid, I created my own job title and description. It’s a simple process but not necessarily easy. Using my experience as a guide, here’s some advice for creating your own job title and …

The Product Marketing Strategies of Best Selling Toys Can Make You Money (Sooner Than You Think!)

The toy industry is no child’s play. Aside from being a multi-billion dollar industry, it delivers some of the most innovative products year in and year out. In this post, we’re going to look at some of the bestselling toys for kids, and what their product marketing strategies can tell us about creating a product that’s perfect for your customers. We’ve picked these toys because each of them illustrates a valuable marketing lesson. These products …

learning management systems 1

The Ultimate List of Learning Management Systems

Updated by Lexi Rodrigo on March 10, 2018 When you’re faced with a choice and there are way too many options, what happens? One of two things: either you freeze and choose nothing, or you make a choice without feeling like you really knew it was the *right* choice for you. This is definitely a big problem when you’re looking for the best learning management system (LMS) for your online course. Your choice of LMS …

Create online course content

Create Your Online Course Content: Phase 3

In my previous article on creating an online course (Phase 2), you learned about building the conceptual design and learning path for your course. Your design ideas inform you about the: level of prior knowledge your students should have content you should create

Design Your Online Course

Design Your Online Training Course: Phase 2

In my previous article on creating an online course (Phase 1), you were asked questions to see whether you were ready to build and deliver an e-course. In Phase 1, I posit that teaching and learning online is not easy. And creating online courses (or any course) is an art form. Additionally, you were cautioned to create a course where students truly learn and get terrific results from it.

Steps to Create an Online Course

Think You’re Cut Out for Creating an Online Course? (Better Read This First!)

These days, it seems like everyone is selling an online course (or maybe they just secretly want to sell one). And, I suspect that you might want to do the same. Or – maybe you already have an online course, but you want to make it stellar – taking the wisdom from your head and laying it out in such a way that your students can use it to improve their lives or businesses in …

How to Get 100+ Subscribers from EACH and EVERY ONE of Your Guest Posts

This post was updated by Lexi Rodrigo on February 20, 2018. Many marketing experts urge you to use guest blogging as a way to grow your email list (Danny and I included). But it can be just a huge waste of time if you don’t get results-especially if writing each post takes you more than a couple of hours. A few months ago, I surveyed my list about how many subscribers they expect to get …

2018 Marketing Trends

10 Hottest Marketing Trends in 2018 (And What They Mean for Your Business)

“Alexa, what’s the temperature outside?” I say as I juggle my daughter and son into their clothes for daycare. Five years ago, I didn’t think I’d end up asking a little round gizmo to give me information. Especially since I already had a mini-computer in my pocket—my phone. But here I am talking to a machine… and getting a response back! That’s how quickly our world is changing. Artificial intelligence, voice-based search, augmented reality…. Those …

The World Works Better: From Idea to Published in 2 Months, 22 Days

Thursday, August 31, 2017 at 9:38 am. An email pops up in every Mirasee team member’s mailbox. A project memo from Danny Iny, Mirasee’s founder and CEO. “I’m really excited about this, Danny,” I emailed him back, “but the timeline is TIGHT!” Others weren’t so subtle: “No self-respecting illustrator is going to agree to this deadline!” they warned. While we speculated about whether or not we could pull it off, Mirasee’s content editor, Sophie Lizard, had silently …