Reimagine Business
Is your email list colder than–and about as old as–the Ice Age? Maybe you haven’t sent an email in several weeks (or months!), or perhaps you’ve been inconsistent and haven’t had good open rates. Whatever the cause, your list has become a detached and impersonal ghost town… in the middle of winter. But, knowing a list is a vital aspect of growing your business, you’re ready to commit and want to warm things up and …
It’s the 23rd of October 2001. You’re Steve Jobs. In a few moments, you’ll walk on stage and introduce, for the first time, the iPod. Imagine how you feel. The thoughts that run through your head. The excitement. The nerves. Not that long ago, you were run out of the company you created. You came back to save the day, a knight in shining armor. Everyone looks up to you. Most people admire you; their …
After working late nights for weeks on end, your brand-new online course is finally ready! You can’t wait to share it with your email list and feel sure they’ll absolutely love it. After all, you’ve created tons of valuable content, nurtured your list, and did everything else you were supposed to do. But after you launch your course, the results are totally underwhelming. Very few, if any, of your subscribers actually purchase your course. You …
Without blood to carry all the elements of life your body needs, you couldn’t survive. You would reach a point where you’re no more. In business, LEADS act as the lifeblood that carries the elements of success to each corner of your company. Without enough leads, your business will dry up and one day cease. It’s not to say lead generation is the most important part of your business. But without it, you wouldn’t have …
The world today is a very different place from the one your parents experienced in their youth. For generations, a career defined who you were… Yet today, a standard career isn’t only harder to attain, but also a lot less attractive. It’s estimated that 27 million Americans will leave the traditional workplace in favor of full-time self-employment in 2020 (tripling the overall number to over 40 million people). Many of these people will head online …
Are you astounded by the number of sales funnel metrics out there? If you’re like most solopreneurs, you tend to ignore them all. You know they’re essential metrics to watch, but you honestly have too much to do. A solopreneur or small company owner doesn’t have the luxury of idle time. It’s not like you have a team of people working for you to watch every little thing the “experts” recommend. Yet, every time someone …
The most important aspect of business success is to LOVE your customers… right? Without your customers, you have no business. You need to not only provide them value but truly love them! It’s easy to say, but how many businesses actually do it? I’m sure you’ve been left on hold before, a long-term customer treated like a nobody. Maybe the massive conglomerates of the world don’t have to care about their customers. Maybe they can …
Ah, social media marketing. You’ve heard all the hype about how important it is, and you’re downright sick of it. Yes, you know you need to promote your business on social media to grow your audience and connect with your following. You’ve heard the statistic that 2.56 billion people use social media every day on mobile alone, and you know that your ideal clients are using social media too. You know how great social media …
Software choices are tough. Today, we have a wide variety of software providers. These companies have to compete hard for your dollars, which means most of them offer decent products. And choosing between these products is difficult. You’ve put in the hard work of creating an authentic and ethical sales funnel, so now you need software to implement your funnel. But how do you choose? Sales are crucial to your business success. So you fear …
EMAIL… you both love and hate it, am I right? As a marketer, you love it. You can connect with anyone, build new relationships and turn a lead into a customer. Everyone uses email, and most people spend a lot of time in their inbox. What an opportunity! Yet you’re not just a marketer, are you? You’re also a consumer… one of those people who spends far too much time in their inbox. Each day, …