Reimagine Business
Creating an online course is a lot like writing a book… writing it is the easy part! Promoting and selling it is the hard bit. Yet it’s also the most important. The same applies to your online course. Sure, building the best course you can matters. It needs to be GREAT! It needs to be relevant and to solve a problem. Yet none of this matters if nobody finds it or buys it. So although …
One thing you can’t buy is… experience! You develop experience over the years as you build businesses, launch new products, fail, succeed, hire and build a team, lead it, master your skill set, and work with one new client after another. It’s hard to know what sort of experience you’ll develop over the next ten years, but one thing is for certain… it’s valuable. Not only for yourself but for others, too. It’s why we’re …
So, you’re thinking about building a Membership Site with WordPress. But should you? Is WordPress really the best option? Should you use a cloud-based platform like Kajabi, ClickFunnels, or Wild Apricot instead? Should YOU be building a Membership Site in the first place? This is the first big question you must answer. Not everyone needs a membership site, and most people aren’t ready to make the leap. We talk about this in detail in our …
Should you create an online course with WordPress or use a third-party course builder like Thinkific, Ruzuku, or Teachable? We hear this question a lot. When we work with our students and clients, they’re usually sold on the idea of creating an online course. They’re aware of the benefits and how it’s one of the best ways to build a new income stream. They’ve heard how it will soon become part of a $325 billion …
How important is a logo for online course creators? On its own, not important. A logo won’t help you sell more courses or build greater authority. However, when you combine your logo with the rest of your Brand Identity… it can redefine your success. This is true for all businesses, not just course creators. But it’s especially relevant for course creators because of the landscape we’re about to enter. Let me explain… It’s estimated the …
It’s the holy grail of business… recurring revenue. It’s also the one thing that seems almost impossible for an online course creator to have. We work with experts across every industry you can imagine, many of them running successful courses that generate increasing profit month after month. Yet when someone buys a course from you, that’s it. It’s a one-time sale. This means you have to create more courses and continue to up your marketing …
What exactly is a sales funnel? And, more importantly, do you need one? This isn’t just a key question for online course creators, but online businesses in general. Generating leads is the lifeblood of any business, and converting these leads into sales is what determines your success. Yet there are so many ways to go about this… it can be overwhelming, right? Facebook Ads SEO Content Marketing Google Adwords Influencer Marketing Social Media Traditional Marketing …
How well do you know your customers? It’s easy to say you know them, but do you have a first-rate customer insight strategy that drives your product development, marketing, content creation, and customer service? It’s an overlooked area for most businesses. Most create a customer profile, and many know them fairly well. Yet a first-rate customer insight strategy? That’s rare. Yet it’s the one thing that can help set you apart from your competitors. Let’s …
One of the next steps after creating and launching an online course is to build a private community for your students. Many course creators try to initially do this with a Facebook Group or Slack Channel. This is fine, and in the beginning, maybe this gives you and your students what you need. But after a while, it becomes clear that it isn’t enough. For your students, they don’t get the support and engagement they …
So, you have a great idea for a new product… an online course… a service to offer your customers? It’s one thing to have an idea. But delivering on this idea in a timely, efficient, and effective manner is a totally different prospect. When it comes to a new product introduction, there are many moving pieces. Creating a plan and strategy. Gathering the necessary research. Creation and implementation. Delivering on your promise! And all the …