What exactly is a sales funnel? And, more importantly, do you need one? This isn’t just a key question for online course creators, but online businesses in general. Generating leads is the lifeblood of any business, and converting these leads into sales is what determines your success. Yet there are so many ways to go about this… it can be overwhelming, right? Facebook Ads SEO Content Marketing Google Adwords Influencer Marketing Social Media Traditional Marketing …
How well do you know your customers? It’s easy to say you know them, but do you have a first-rate customer insight strategy that drives your product development, marketing, content creation, and customer service? It’s an overlooked area for most businesses. Most create a customer profile, and many know them fairly well. Yet a first-rate customer insight strategy? That’s rare. Yet it’s the one thing that can help set you apart from your competitors. Let’s …
One of the next steps after creating and launching an online course is to build a private community for your students. Many course creators try to initially do this with a Facebook Group or Slack Channel. This is fine, and in the beginning, maybe this gives you and your students what you need. But after a while, it becomes clear that it isn’t enough. For your students, they don’t get the support and engagement they …
So, you have a great idea for a new product… an online course… a service to offer your customers? It’s one thing to have an idea. But delivering on this idea in a timely, efficient, and effective manner is a totally different prospect. When it comes to a new product introduction, there are many moving pieces. Creating a plan and strategy. Gathering the necessary research. Creation and implementation. Delivering on your promise! And all the …
Despite winning the ‘taste test’ time and time again, Pepsi can never seem to beat Coca-Cola in the cola wars. Judged by taste alone, Pepsi often leaves victorious. Yet when it comes to market share, Coca-Cola owns 17.8% to Pepsi’s 8.4%. Why? Why does the superior product lose? There’s no simple answer to that. People have written books and case studies about Coca-Cola and its marketing practices. Yet one of the easiest ways to explain …
Would you rather go a mile deep with one person or simply scratch the surface with lots of different types of people? Which do you think creates the biggest impact? Which do you think helps make you an authority figure? And which do you think would be more meaningful for you? The saying, ‘a jack of all trades, master of none,’ comes to mind. Yet if we were to describe most online course creators, this …
One of the most common conversations we have with online course creators is how they can turn their course (or courses) into a Membership Site. Creating and selling online courses is great, but so often it results in a one-time sale. And if you sell your course on a platform like Udemy or Skillshare, you don’t get your students’ details. In the beginning, maybe this isn’t a problem… Yet once you build some momentum, you …
The story of how Dropbox became a $12 Billion business is an interesting one… During its early days, few people knew about cloud computing. Let alone what a Dropbox was and how you could use it. So their founders, Drew Houston and Arash Ferdowsi, came up with an ingenious advocacy marketing strategy to create some word of mouth advertising. They promised each of their new members free storage if they referred someone. This meant that …
Erin Bali grew up in a small village in Turkey where much of what he wanted to know seemed out of reach. A curious mind, he learned as much as he could with what he was given. Chess was a big part of his life. Yet it didn’t take long for those around him to no longer test him. Until one day his parents brought home a computer. This was the nineties, when computers were still …
