Reimagine Business
Would you rather go a mile deep with one person or simply scratch the surface with lots of different types of people? Which do you think creates the biggest impact? Which do you think helps make you an authority figure? And which do you think would be more meaningful for you? The saying, ‘a jack of all trades, master of none,’ comes to mind. Yet if we were to describe most online course creators, this …
One of the most common conversations we have with online course creators is how they can turn their course (or courses) into a Membership Site. Creating and selling online courses is great, but so often it results in a one-time sale. And if you sell your course on a platform like Udemy or Skillshare, you don’t get your students’ details. In the beginning, maybe this isn’t a problem… Yet once you build some momentum, you …
The story of how Dropbox became a $12 Billion business is an interesting one… During its early days, few people knew about cloud computing. Let alone what a Dropbox was and how you could use it. So their founders, Drew Houston and Arash Ferdowsi, came up with an ingenious advocacy marketing strategy to create some word of mouth advertising. They promised each of their new members free storage if they referred someone. This meant that …
Erin Bali grew up in a small village in Turkey where much of what he wanted to know seemed out of reach. A curious mind, he learned as much as he could with what he was given. Chess was a big part of his life. Yet it didn’t take long for those around him to no longer test him. Until one day his parents brought home a computer. This was the nineties, when computers were still …
So…you want to create an online course! You hear it’s set to become a $132 billion industry by 2023. AND you also hear it’s one of the best ways to generate passive income. You’ve heard right. Both of these are correct. Here at Mirasee, we’ve witnessed firsthand the rise of online courses. We’ve built new income streams for our own brand and helped countless others to do the same. Maybe the time has come for you …
One of the biggest threats to any business is anonymity! You live in the most competitive period in history. No matter what industry you’re in, you face huge competition. Other people can create new businesses that do what you do. You have access to the entire world…the potential is limitless. The problem is, so does everyone else…the competition is high! Anonymity is what stands in the way of you and the business you desire to …
“Across a wide range of industries, a 5 percent improvement in customer retention rates will yield a 25 to 100 percent increase in profits.” Joey Coleman writes this in his book, ‘Never Lose a Customer Again’. As a business owner or marketer, you likely spend a lot of time thinking about Lead Generation. It’s a topic we’ve written a lot about here at Mirasee (this article, for example, or this one). Yet what about the …
In 2025, it’s estimated the eLearning Industry will be worth $325 Billion! In 2015, it was worth around $107 Billion. So, in just one decade, it’s set to more than triple in value. Big investors are taking note of this growth. In 2017 alone, they poured $8.15 Billion into the industry. So it’s no surprise that here at Mirasee we’re seeing more teachers, business owners, speakers, and influencers develop an online course and create a …
It’s the Holy Grail of the business world… Passive Income! To have one or more income streams that automatically create revenue each month, without much input from you and your team…it’s often the difference between a business scaling to new levels and one that stays where it is. Maybe you see other entrepreneurs talk about their passive income streams. Do you wonder why they’re able to do it? And why you can’t seem to figure …
There are 3 stages of a lead funnel. But most people always seem to forget about one. It isn’t that this one is the most important part of your lead funnel. Each stage is just as important as the other, but without this one…nothing else can happen! And when we talk about nothing else happening, we mean: Marketing that works. Sales that close. Content that converts. Emails that are delivered, opened, and read. Campaigns that …