Reimagine Business
How to Launch Your Course and Enroll Your First (Or Next!) 5, 50, or even 500 Paying Students... FAST!
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It was done. Over. Finished. The business that I had worked so hard to start, fund, and build was officially dead. Customers had been told, employees had been let go, and investors had been notified. All that remained was me. Plus, a substantial amount of debt to keep me company, along with questions that kept me up at night, and gnawed at my soul. How would I pay my bills? Should I quit this whole …
We believe the best way to create lasting, positive impact in the world is through successful businesses. We believe business is about more than just making money. It’s about sustainably making the impact you care about making. We believe profitability is a necessary part of sustainability. We believe batteries should ALWAYS be included. Anything you buy from us should work right out of the box. We believe that with great power comes great responsibility… …
Here’s an interesting statistic for you: 65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied (source). This means that, as a course creator, you’ll want to focus more on keeping your existing customers happy versus constantly investing in marketing initiatives to attract new ones. If your current customers are happy, they will buy from you more …
A menacing thought sits in the back of every course builder’s mind. For some, it lurks in the shadows and only rarely ventures to the forefront, where it sends shivers of doubt down their spines. And for others, it is powerful and ever-present. It paralyzes them and keeps them from ever finishing their course, let alone launching it. It taunts with questions that cut straight to the bone: “Why would anyone pay money for this …
No less than 700 wanted to get in. After a stringent screening process, only 200 went through the doors. Every two weeks, those who didn’t deliver had to leave. It was a test of commitment, determination, and drive. But only the most steadfast could stay. When the dust settled, 124 were left standing. They survived. They won. It sounds like something straight out of a reality TV show. But, no, it wasn’t Survivor or The …
Your eyes open with a start. Drenched in cold sweat, you shudder, as you try to piece together the images swirling through your mind. They’re hazy, taunting you with the threat of vanishing forever. But slowly, they coalesce. You know this feeling. You were having a nightmare. Your mind frantically examines the fragments as they reassemble, looking for clues. Did something really happen? Or was it all just a horrifying dream? As it all comes …
Sometimes the hardest things are surprisingly simple. Not easy, but simple. We set goals, and we strive to achieve them. We work, we reach, and we stretch in the direction we’re trying to grow. Sometimes, we find greater success than we ever expected. Sometimes the goal posts move and, without realizing what happened, we just keep on chasing. And sometimes we find that, in pursuit of those goals, we’ve veered off-course, to a very different …
If you’re reading this blog post, you can probably relate to how I felt when I launched one of my first online businesses. I was excited, optimistic, and scared all at the same time. The business we started was BootstrapBay, a marketplace for Bootstrap themes and templates (ie web design templates). As the initial wave of excitement wore off, we needed to figure out the answer to that one key question… “How are we going …
What would it mean for you to be a recognized expert in your industry? To have influence, not just on your team and customers but also on your competitors and other players in your industry? To break down barriers and pave new paths? That’s what it means when you become a leader in your industry. And to become a better leader in the industry, you first need to lead from within your business. Having a …
Is your new business more like a money pit than a money printing machine? Perhaps you have a great business idea, a slick logo, a catchy name, and—as far as you know—a winning strategy. Maybe you’ve got your advertising campaign, operations, and even supply chains and logistics figured out. But you’re short on capital and haven’t a clue as to how to get started. Finding enough capital and investment to start up a business can …