Niche Ideas: A Proven Guide to Finding (and Validating) Your Niche

Niche down! Be specific! Know who you serve!  And…  “When you try to serve everyone, you serve no one.” Sound familiar? Whether you’re a service provider, building online courses, speaking, writing, coaching, or consulting, your business success rests on a foundation of “know your customer.” But when it comes time to choose the subset of people you want to serve, it can be really hard to narrow down. Maybe you have an idea that would …

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Kajabi vs. Thinkific: Which Should You Choose?

Options are great to have. That is… until you have so many choices, and they’re so hard to compare, that you have no idea which one to choose.  And here’s the thing. You have amazing knowledge and expertise to share with the world. Your audience needs what you’re teaching. And you’re ready to start building your course so you can share it — and create an additional income stream for your business.  Problem is, you’re …

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The 14 Best WordPress LMS Plugins for Online Courses

Post updated by  Jessica Glendinning So you’re planning to create an online course. That’s awesome! Quick question: Are you going to use a WordPress LMS (Learning Management System) plugin for that? Which one? You might want to try a WordPress LMS plugin if you want to keep your online course completely under your own control, by hosting it on your website and not on a big multi-course marketplace or a third party hosted LMS service. …

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Membership Sites: An Entrepreneur’s Guide (With Examples Included)

Membership Sites: An Entrepreneur’s Guide (With Examples Included)

Picture this: You’re sitting on the beach with your laptop. Sipping a tropical drink. Watching sales roll in to your PayPal account while you’re away on vacation. It’s the dream that’s sold to online entrepreneurs everywhere — but is it legit? On the surface, membership sites are a great way to bring in the “passive income” you’ve been promised by the internet marketing gurus… right? The answer is, maybe. It depends. If you’re interested in …

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The Course Builder’s Guide to Learning Management Systems

Post updated by Jessica Glendinning When you’re faced with a choice and there are way too many options, what happens? One of two things: either you freeze and choose nothing, or you make a choice without feeling like you really knew it was the *right* choice for you. This is definitely a big problem when you’re looking for the best learning management system (LMS) for your online course. Your choice of LMS is important, because …

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Online Course Building Lessons (From Successful Course Creators)

Online Course Building Lessons (From Successful Course Creators)

The path to creating a successful online course can be lonely and confusing. Sometimes it seems like the internet (and social media specifically) is full of people claiming that they hold the key to an unending flow of passive income via online courses. Work from a tropical beach! Or better yet, never work another day in your life! And then there’s the other side — the cynics loudly declaring the death of online courses. The …

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8 Student Retention Strategies That Prevent Churn

Post updated by Jessica Glendinning Did you know? 65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied. For a course creator, this means you’ll want to focus more on keeping your existing customers happy versus constantly investing in marketing initiatives to attract new ones. If your current customers are happy, they will buy from you more …

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How to Grow Your Blog: A Proven Roadmap to 10,000 Readers

How to Grow Your Blog: A Proven Roadmap to 10,000 Readers

Getting traffic to a new blog is hard work. Getting readers to a new blog is even harder. There’s a subtle difference here between “traffic” and “readers.” Getting traffic is easy. A lucky post on Reddit can potentially send you thousands of visitors in the span of a few hours. Or you can spend a few hundred dollars on ads and send hundreds of visitors to your site instantly. But traffic to a blog means …

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How to Price Your Online Course: Essential Lessons From 9 Years of Course Building

How to Price Your Online Course: Essential Lessons From 9 Years of Course Building

It’s time to make a decision: how much will you charge for your online course? If you’re like a lot of course creators, the mental chatter around your decision probably sounds something like this: Okay, self. I’ve put it off for long enough. It’s time to decide how much to charge for my course. But wait. I’m sure there’s something else I still have to do before I have to decide… No? Hmm… okay. Here …

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Thinkific vs Teachable

Thinkific vs. Teachable: The Complete Course Builder’s Comparison

Thinkific and Teachable are both fantastic tools, but you might wonder: which one is right for me?  As an online course creator (even an aspiring one), you probably feel like you’re up to your eyeballs in options.  You have so much expertise to share and so much to teach your audience, but no idea which tool to start with. And how could you? These products always market as though they’re perfect for anyone.  While that …

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