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Always More to Learn (Bob Bly)

  • Episode #73

Technical copywriter Bob Bly shares his journey from brochure maker to online information marketing expert. For him, making it is about doing what you love while helping others succeed. Bob explains why he just keeps learning and doesn’t plan to retire.

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. 

Bob Bly is the founder of The Center for Technical Communication. He produces copy, content and marketing for B2B and technical products and services.

“You don’t have to be the world’s top expert…there may be some people who know more than you do. But that’s not your market anyway, your market is the 90% who know less than you do.”

Bob Bly

Robert W. Bly is a freelance copywriter with more than four decades of experience in direct response and business-to-business marketing. He has written copy for dozens of clients including IBM, Forbes, AT&T, Harvard Business Review, and AARP.

Bob is the author of 100 books including The Copywriter’s Handbook (St. Martin’s Griffin) and The Digital Marketing Handbook (Entrepreneur Press). His articles have appeared in City Paper, Cosmopolitan, New Jersey Monthly, Writer’s Digest, and many other periodicals. You can email Bob at, phone 973-263-0562, or visit his website

Resources or websites mentioned in this episode:
Bob’s website
Bob’s  LinkedIn

Guest – Bob Bly
Co-Producers – Danny Bermant & Geoff Govertsen
Supervising Producer – Cynthia Lamb
Executive producer – Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

Music and SFX credits: 
Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush

Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer

Additional music graciously supplied by Cast of Characters


Making It

If you’re an online entrepreneur, Making It was made for you. In each episode, real-world entrepreneurs tell their stories in their own words. They define what “making it” means in the busy space of online business. And they reveal what they’ve learned in their journey toward making it… lessons you can use in your own business.