New product introduction

New Product Introduction: A Guide for Course Creators

So, you have a great idea for a new product… an online course… a service to offer your customers? It’s one thing to have an idea. But delivering on this idea in a timely, efficient, and effective manner is a totally different prospect. When it comes to a new product introduction, there are many moving pieces. Creating a plan and strategy. Gathering the necessary research. Creation and implementation. Delivering on your promise! And all the …

6 Steps To Planning The Perfect Product Launch Event

It’s the 23rd of October 2001. You’re Steve Jobs. In a few moments, you’ll walk on stage and introduce, for the first time, the iPod.  Imagine how you feel. The thoughts that run through your head. The excitement. The nerves. Not that long ago, you were run out of the company you created. You came back to save the day, a knight in shining armor. Everyone looks up to you. Most people admire you; their …

How to Build a Winning Lower Sales Funnel: A Complete Guide for Newbies

After working late nights for weeks on end, your brand-new online course is finally ready! You can’t wait to share it with your email list and feel sure they’ll absolutely love it. After all, you’ve created tons of valuable content, nurtured your list, and did everything else you were supposed to do. But after you launch your course, the results are totally underwhelming. Very few, if any, of your subscribers actually purchase your course. You …

11 Sales Funnel Metrics That Will Help You Boost Sales (Without Stealing Your Precious Time!)

Are you astounded by the number of sales funnel metrics out there? If you’re like most solopreneurs, you tend to ignore them all. You know they’re essential metrics to watch, but you honestly have too much to do. A solopreneur or small company owner doesn’t have the luxury of idle time. It’s not like you have a team of people working for you to watch every little thing the “experts” recommend. Yet, every time someone …

24 Divine Sales Funnel Software Choices: The Comprehensive Guide for Entrepreneurs

Software choices are tough. Today, we have a wide variety of software providers. These companies have to compete hard for your dollars, which means most of them offer decent products. And choosing between these products is difficult. You’ve put in the hard work of creating an authentic and ethical sales funnel, so now you need software to implement your funnel. But how do you choose? Sales are crucial to your business success. So you fear …

How to Discover New Product Ideas That Will Fuel Your Business

It’s finally happened. The moment every entrepreneur dreads. You’ve run out of ideas. Ideas for new products, to be specific.  When you started this venture, it seemed like you had enough great product ideas to last a lifetime. But after launching your first few products, you realized most of your ideas weren’t so great after all. And now you’re struggling to come up with new product ideas, ones that will actually help you grow your …

product launch plan

Product Launch Plan: How to Pull Off an Explosive Launch (and Maximize Sales)

No one told you your launch would be this hectic. In your mind, it was a simple process. You would tell your prospects about your excellent product. They would buy it, and you would make enough money for at least the next year. If only! Instead, your launch is a complete mess. Between signup forms that aren’t working, videos that aren’t streaming, and ads that aren’t converting, everything is utterly chaotic. Signup rates are also …

21 Copywriting Examples That Will Help You Craft Compelling Messages

Have you ever written a great piece of copy, sure it was going to convert and bring a consistent flow of new visitors… only for it to completely bomb? Maybe it was a Facebook Ad that didn’t convert and cost you a lot of money. Maybe it was a sales page that had a ridiculous bounce rate. Or maybe it was an email that nobody opened, replied to or cared about. Hands on your head, …

Sales Funnel Stages: A Simple Guide (With Examples) for Total Marketing Newbies

You’ve heard it a million times by now. If you’re going to grow a successful online business, you need a sales funnel. There’s just one problem: you only have a vague notion of what a sales funnel is and don’t have the slightest idea how to build one. You’ve spent lots of quality time on Google trying to figure out sales funnels, but haven’t found a guide that clearly explains how they work or how …