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Irresistible Offers (Michael Maidens)

  • Episode #50

Do you struggle with crafting the perfect offer that your ideal clients just can’t resist? Then, don’t miss today’s episode! Melinda talks with Michael Maiden about what it takes to create an offer that both you and your prospects will be in love with.

Michael Maidens runs a coaching group called The Offer Academy. He helps knowledge-based businesses reach and impact millions of people online.  

In this episode we discuss:

  • What makes an offer irresistible?
  • How using the right language can defuse resistance.
  • How to use your offer as a filter to attract the right clients for you.
  • Beta testing and reframing your services to get the best fit for you and your clients.
  • The three phases of creating an irresistible offer.
  • What to do if your offer isn’t as well-received as you thought it would be.
  • Getting your mindset in alignment with your offer.
  • Pricing your offer without hourly rates.
  • Addressing copy and language issues in your offer.
“If we just go down and sit next to the person with the problem, and listen and feel, and then look at how we can help from there, then I feel like all the options and the noise and the chaos kind of disappears.”

Michael Maidens

Over the past 15 years, Michael has built a business and lifestyle around helping knowledge based businesses reach and impact millions of people online.

He has helped many businesses in the health and personal development industries launch digital products, physical products and innovated the way you launch documentaries online.

More recently, he has created a flagship product and coaching group called the Irresistible Offer Program, which enables others to see their magic in a new light and empowers them to fall in love with their offer, so others will too.

Resources or websites mentioned in this episode:
Coaches Console
Michael’s website
Michael’s LinkedIn
Michael’s Instagram
Michael’s FB page

Towards the end of the interview, Melinda spoke of a program that is still in development. If you’d like to find out more about her Profitable Enrollment System Program, click here–>

Guest: Michael Maidens
Host: Melinda Cohan
Producer: Cynthia Lamb 
Executive producer: Danny Iny
Scripted and assembled  by: Michi Lantz 
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don’t want to miss future episodes of Just Between Coaches, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits:
Track Title: Clouds
Artist Name(s): Acreage
Writer Name: Marshall Usinger

Track Title: Coastline Dream
Artist Name(s): Wild Sky
Writer Name: Adam Simons

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton

Track Title: Stars & Trees
Artist Name(s): Outside The Sky
Writer Name: Dustin Ransom


Just Between Coaches

This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”