we believe mirasee

What We Believe

  We believe the best way to create lasting, positive impact in the world is through successful businesses. We believe business is about more than just making money. It’s about sustainably making the impact you care about making. We believe profitability is a necessary part of sustainability. We believe batteries should ALWAYS be included. Anything you buy from us should work right out of the box. We believe that with great power comes great responsibility… …

Terrified, Funny, Suck-Loving Humans and a Heartfelt Goodbye

About 6 years ago, I answered a Craigslist ad to become a marketer’s assistant. In doing so, although I didn’t know it at the time, I took the biggest, most audacious step of my life to date, and it meant more change, more personal growth, and more opportunity than I ever imagined. And I’m about to take another one. After many long and wonderful years working with Danny and the team at Mirasee, it’s time …

The Great Online Marketing Scavenger Hunt 2014 Winners

It has been an extremely exciting 3 weeks while the Great Online Marketing Scavenger Hunt has been running. Hundreds of participants led by a crew of exceptionally keen high-scorers have, combined, completed thousands of activities to expand their reach and ability online. It’s been a great game. From getting their first guest posts to making new friends and new professional connections, learning new skills, trying new technologies and getting new ideas – I’m pretty confident …

Great Online Marketing Scavenger Hunt 2.0

If you’ve been following us for awhile, then you’ll remember that at about this time last year, we ran the first ever Great Online Marketing Scavenger Hunt. It had its ups (it was so much fun and everyone learned a lot!) and it had its downs (the technology was too complicated!) but it was hugely valuable to everyone who participated, and so we’re doing it again. Only better. 😉 There are new challenges, new skills …

The Mirasee Ultimate Guides Contest Winners!

We’ve been running the Mirasee Ultimate Guides Contest, and we had some amazing showings from our finalists. From entrants, we’ve asked for posts that are *the* definitive guide for WHY, WHEN, and HOW to do something related to marketing; in other words, the #1 resource that all of the Beacons in our community can bookmark and come back to again and again. And boy, did they ever deliver! We’ve gotten great advice on everything from shopping carts to …

Announcing the Mirasee Ultimate Guides Contest!

It’s that time of year again! It’s become a sort of tradition that every January, we run a contest to level-up the insight and reward excellent writing to jump-start the New Year, and 2014 will be, I think, the very best yet. Two years ago we ran the Innovative Marketing Ideas Contest, and last January we ran a contest looking for the most Awesome Engagement Strategy. Both were great experiences for the contestants and for our readers, and …

Ask the Readers: What Do You Want For Your Business in 2014

2013 has been a huge year for Mirasee – and that’s an understatement! We expanded our team from 4 to 8, launched the hugely successful (and educational for all involved!) Business Ignition Bootcamp, redesigned the entire site, re-launched our podcast for the third time, broke new ground by creating and offering our first direct mail product and opened the doors to the absolutely fantastic Beacons Elite Community Forum. Oh, and we took in nearly 800 …

Striving, Stumbling, and My Personal Plan for Growth in the Coming Year

Today is a special day for me. Here’s why: I was born just under 11,000 days ago. In other words, today I’m turning 30. The big 3-0. Yep, I know. Yikes is right. Does this make me a grown-up? 😉 Anyway, I used to have this birthday practice of writing myself an “annual report” letter, about everything that went well in the last year, everything that didn’t, everything that I learned along the way, and …

Podcast 2.0 – What’s next for Fireside Chats

As you may remember, we’ve been making noise about either discontinuing or seriously changing the Fireside Chats with Danny Iny Podcast. While our content was pretty good, it just wasn’t doing what we needed it to do. Something had to change – but what? So we got on the phone with Adam Weiss – the Podcast Consultant, who gave us some excellent advice during our call. We talked about content, technology and hardware, and after the conversation …