how to start a side business

How to Start a Side Business When You’re Fully Employed

Would you like to start a side business, but you don’t know where to begin? Are you fully employed and think you don’t have enough time? Too many family obligations? Not enough financial means? If you answered positively to any of these questions, you’re not the only one. Many people, just like you, dream of leaving the rat race but have family responsibilities that put demands on your time. And you might be short on …

build your email list

12 Case Studies Show How to Build Your Email List—Without Guest Blogging

So you want to build your email list… but you absolutely don’t want to do any guest blogging. I get it. Maybe you’re one of those people who hate to write. (I don’t understand how anybody could hate writing, but I won’t judge you.) Maybe you’re a terrible writer. And you can’t afford to hire a ghostwriter. Or maybe you’re a terrific writer, and you love to write (yay, you!), but you just don’t have the …

if this then that recipes

If This Then That Recipes: A Starter Guide For Bloggers

Geometry was a tough course for me. It was all those “proofs” and trying to remember the proofs that came before that could then be used for the next one. One of the recurring phrases was “If this, then that.” For example, IF two parallel lines are intersected by another line, THEN the opposite angles are equal.” Now, there’s something I’ve used so many times since. But all sarcasm aside, I now use a different kind …

copywriting lessons

6 Copywriting Lessons from Home TV Shopping

Two months ago, I faced bankruptcy. Creative bankruptcy, that is. My creative juices became stagnant. My hands were resting on the keyboard, but my fingers could not move. I looked for inspiration everywhere. I binged on TV shows on Netflix, read books, devoured blogs about copywriting, asked my copywriter friends for advice. Nothing seemed to work. So, I stayed on my couch watching TV when I came across a home TV shopping program. Suddenly, my …

how to write a free report

How to Write a Free Report that Sells Your Online Course

You’ve probably heard the advice to create a free report to give away in exchange for people’s contact information. That’s excellent advice, especially for online course creators. Aside from helping you attract “hot” prospects who are interested in your course, a free report comes in handy for many other purposes: Give it as a bonus to your students. It will provide useful information and reinforce the reasons they enrolled in your course (this method may …

How to Start a Successful YouTube Channel

How to Make a Successful YouTube Channel [INFOGRAPHIC]

If you’re already blogging, tweeting, pinning, Facebooking, Instagramming, and snapping why would you want to create or put more energy into your YouTube channel? For one thing, it boasts over 1 billion users who watch millions of hours worth of video every day. And many of them are highly engaged. They comment. They share. They like or dislike. No wonder, seemingly ordinary people, just like you and me, have become YouTube celebrities, earning millions of dollars from …

ethical marketing

How to Do Ethical Marketing Through Engaging Storytelling

Does it feel like your marketing won’t be effective unless you lie, exaggerate, or make false promises? Do you want to use scarcity but don’t want to be pushy? Do you want to sell more, but are worried it will erode your audience’s trust? Do you want to be honest and straightforward yet effective in your marketing? Does ethical marketing even work? Yes, it does. I’ll show you how. Ethical marketing involves engaging your audience by …