Teachable vs. Udemy: Which One is Best for Your Online Course?

So…you want to create an online course! You hear it’s set to become a $132 billion industry by 2023. AND you also hear it’s one of the best ways to generate passive income. You’ve heard right. Both of these are correct. Here at Mirasee, we’ve witnessed firsthand the rise of online courses. We’ve built new income streams for our own brand and helped countless others to do the same. Maybe the time has come for you …

11 Winning Unique Selling Proposition Examples to Inspire Your Own

One of the biggest threats to any business is anonymity! You live in the most competitive period in history. No matter what industry you’re in, you face huge competition. Other people can create new businesses that do what you do. You have access to the entire world…the potential is limitless. The problem is, so does everyone else…the competition is high! Anonymity is what stands in the way of you and the business you desire to …

The 12 Best Customer Engagement Ideas For Scaling Your Business

“Across a wide range of industries, a 5 percent improvement in customer retention rates will yield a 25 to 100 percent increase in profits.” Joey Coleman writes this in his book, ‘Never Lose a Customer Again’. As a business owner or marketer, you likely spend a lot of time thinking about Lead Generation. It’s a topic we’ve written a lot about here at Mirasee (this article, for example, or this one). Yet what about the …

How to Create Online Courses: The Ultimate Guide for 2020

In 2025, it’s estimated the eLearning Industry will be worth $325 Billion! In 2015, it was worth around $107 Billion. So, in just one decade, it’s set to more than triple in value. Big investors are taking note of this growth.  In 2017 alone, they poured $8.15 Billion into the industry. So it’s no surprise that here at Mirasee we’re seeing more teachers, business owners, speakers, and influencers develop an online course and create a …

Skillshare vs. Udemy: Which One Is Best For Your Business?

It’s the Holy Grail of the business world… Passive Income! To have one or more income streams that automatically create revenue each month, without much input from you and your team…it’s often the difference between a business scaling to new levels and one that stays where it is. Maybe you see other entrepreneurs talk about their passive income streams. Do you wonder why they’re able to do it? And why you can’t seem to figure …

How to Create a Winning Top of Funnel Marketing Strategy

There are 3 stages of a lead funnel. But most people always seem to forget about one. It isn’t that this one is the most important part of your lead funnel. Each stage is just as important as the other, but without this one…nothing else can happen! And when we talk about nothing else happening, we mean: Marketing that works. Sales that close. Content that converts. Emails that are delivered, opened, and read. Campaigns that …

How to Create a Winning Lead Generation Process for Your Business

I didn’t last one week in my first ever job. Fresh out of university, I found a job in “marketing”. The problem was, it had nothing to do with marketing. My role, basically, was to stand on a shop floor, stop busy people while they were shopping and convince them to sign up for a credit card. I hated it. Every single second. I had become one of those people I hated: The telemarketer who …

How To Effectively Use Marketing Resources To Scale Your Business

The lifeblood of a modern-day online business is… LEAD GENERATION! If you’re like most online business owners and entrepreneurs, you spend a lot of time thinking about how to gain more traffic, have greater reach, and bring in new leads on a consistent basis. Ideally on autopilot… If you were to achieve this, well, what sort of impact would it have on you, your team, your business as a whole, and even your family and …

Copywriting for Websites: The Ultimate Guide To Writing Compelling Website Copy

There are many ways to attract new leads in today’s fast-paced world: social media, online ads, content marketing, influencer marketing, podcasts, a YouTube channel…but there’s one thing they all have in common. They drive traffic back to your website. This is your home. This is where you sell your products. Whether it’s a large website or a small one, your website HAS to: Capture your audience’s attention… Begin to build their trust immediately… Share your …