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On Challenge, Failure, and the Diffusion of Innovation (4 Course Building Mega-Trends)

A menacing thought sits in the back of every course builder’s mind. For some, it lurks in the shadows and only rarely ventures to the forefront, where it sends shivers of doubt down their spines. And for others, it is powerful and ever-present. It paralyzes them and keeps them from ever finishing their course, let alone launching it. It taunts with questions that cut straight to the bone: “Why would anyone pay money for this …

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We Put 200 Students through a Survivor-Style Bootcamp (And 124 Made It Through)

No less than 700 wanted to get in. After a stringent screening process, only 200 went through the doors. Every two weeks, those who didn’t deliver had to leave. It was a test of commitment, determination, and drive. But only the most steadfast could stay. When the dust settled, 124 were left standing. They survived. They won. It sounds like something straight out of a reality TV show. But, no, it wasn’t Survivor or The …

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Facebook Live: Molly Mahoney on How to Build Your Audience and Sell Your Online Courses

  “How will I sell my online course when I don’t have a mailing list?” This is one of the most common questions we get from aspiring and new online course creators alike. Even those who have an audience and mailing list eventually find themselves having to reach new prospects. That’s why we’re always on the lookout for new and effective ways to help you, dear reader, to get more exposure and build your audience. …

Teaching Adult Learners: 6 Principles for Online Course Creators

Do you worry about the following when creating your course: You fear talking to your students in a condescending way; whereas, you are merely trying to teach them. You don’t know what they already understand and are concerned you might be talking beneath them. You aren’t sure of the age range of your students and how to best communicate with them (i.e. communicating with a 60-year-old is so different than a 25-year-old.) Then, you aren’t …

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How to Sell Your Online Course on a Sales Call (and Actually Enjoy It)

Editor’s Note: If you want to fill your online course, but you don’t have an existing audience, then the approach we recommend is for you to get on the phone (or a face-to-face) conversation with people in your network. In the video and transcript below, Mirasee Evangelist Diane Holmes shares her tips for carrying out a sales call—without feeling like a pushy salesperson. Diane shares: How to begin the call (to disarm every person’s natural …

Zippy Courses Platform Review: Does It Really Solve the Course Building Puzzle?

The sales page for the Zippy Courses standalone platform points out that some online course creation tools are optimized for easy course creation, while others are optimized for selling courses. My experiments with both standalone platforms and WordPress plugins, which allow you to build your course on your own WordPress website, bear this out. Most platforms make the building simple and the selling… not so simple. So I was excited to try the Zippy Courses …

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Zippy Courses Plug-in Review: Delivering Power and Ease

I have a confession to make… I think I’m in love. I’ve tested a few learning management systems (LMS) including all-in-one platforms and one other WordPress LMS plugin. There have been great things and not-so-great things about each. I expected that. But then I tested the Zippy Courses Plug-in. Zippy Courses promises you can “create and sell courses without tech headaches.” Does it deliver on this promise? After creating a test course, I can sum …

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Teachery Review: Simple, No Frills, and Wallet Friendly

With all the LMS platforms to choose from, Teachery is gaining a foothold in the ever-increasing course-building industry. And if you’re into simplicity and a more basic production, and might need a little prodding to get things done, you’ll want to listen up. Teachery helps spur you into action, and newer course builders will love how easy it is to use. Teachery is a great option for those who don’t need a ton of bells …

Kajabi Review

Kajabi Review: A Professional Option That’s Both Simple and Elegant

Searching for the perfect learning management system (LMS) can be grueling, so it’s nice to have someone (like me!) do the dirty research work to save you time and energy. Kajabi is a well-known LMS that states you can “easily market, sell, and deliver your content online,” even if you possess the design skills of an infant (the latter might not be their exact words). The site is beautiful, and sign up is pretty simple …