Reimagine Business
The world DOES NOT need your online course! OR DOES IT? Maybe you flip between these two thoughts…one day you say, “Yes. This is amazing. I need to do this.” Then the next day comes and you’re less sure: “Does the marketplace really need any more interactive online courses? I feel like this could be a big waste of my time.” You want to do it, but you don’t. You know you have the content …
It all sounded easy. Scaling your business through a membership site would be a breeze. You could almost touch, feel, and smell the bright future ahead. You pictured yourself sipping Pina Coladas while your virtual cash register rang nonstop as people joined your paid community in droves. You saw a life free from the claws of debt. Freedom to spend quality time with family and loved ones was within touching distance. And then… bam! A …
Options are great to have. That is… until you have so many choices, and they’re so hard to compare, that you have no idea which one to choose. And here’s the thing. You have amazing knowledge and expertise to share with the world. Your audience needs what you’re teaching. And you’re ready to start building your course so you can share it — and create an additional income stream for your business. Problem is, you’re …
Post updated by Jessica Glendinning So you’re planning to create an online course. That’s awesome! Quick question: Are you going to use a WordPress LMS (Learning Management System) plugin for that? Which one? You might want to try a WordPress LMS plugin if you want to keep your online course completely under your own control, by hosting it on your website and not on a big multi-course marketplace or a third party hosted LMS service. …
Picture this: You’re sitting on the beach with your laptop. Sipping a tropical drink. Watching sales roll in to your PayPal account while you’re away on vacation. It’s the dream that’s sold to online entrepreneurs everywhere — but is it legit? On the surface, membership sites are a great way to bring in the “passive income” you’ve been promised by the internet marketing gurus… right? The answer is, maybe. It depends. If you’re interested in …
Post updated by Jessica Glendinning When you’re faced with a choice and there are way too many options, what happens? One of two things: either you freeze and choose nothing, or you make a choice without feeling like you really knew it was the *right* choice for you. This is definitely a big problem when you’re looking for the best learning management system (LMS) for your online course. Your choice of LMS is important, because …
The path to creating a successful online course can be lonely and confusing. Sometimes it seems like the internet (and social media specifically) is full of people claiming that they hold the key to an unending flow of passive income via online courses. Work from a tropical beach! Or better yet, never work another day in your life! And then there’s the other side — the cynics loudly declaring the death of online courses. The …
Post updated by Jessica Glendinning Did you know? 65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied. For a course creator, this means you’ll want to focus more on keeping your existing customers happy versus constantly investing in marketing initiatives to attract new ones. If your current customers are happy, they will buy from you more …
It’s time to make a decision: how much will you charge for your online course? If you’re like a lot of course creators, the mental chatter around your decision probably sounds something like this: Okay, self. I’ve put it off for long enough. It’s time to decide how much to charge for my course. But wait. I’m sure there’s something else I still have to do before I have to decide… No? Hmm… okay. Here …
Thinkific and Teachable are both fantastic tools, but you might wonder: which one is right for me? As an online course creator (even an aspiring one), you probably feel like you’re up to your eyeballs in options. You have so much expertise to share and so much to teach your audience, but no idea which tool to start with. And how could you? These products always market as though they’re perfect for anyone. While that …