Reimagine Business
Post updated by Lexi Rodrigo How would you like to know EXACTLY what to say in your marketing messaging? To know EXACTLY what sort of blog post to write to generate lots of comments? To know EXACTLY what brand identity you need to have in order to inspire a large group of people and turn them into raving fans? These are exactly the kinds of things you’ll know when you clearly understand your ideal customer …
Quick—what can be as horrifying as going to The Upside Down dimension? As satisfying as annihilating a pack of Demodogs? An adventure with more twists and turns than Stranger Things? Yup, it’s the road to business success. As an entrepreneur, you must take great big leaps into parts unknown, parts unnerving, and parts uncertain. At Mirasee, we certainly didn’t know what to expect when, in October 2016, we piloted the ACES Club, the most ambitious …
“Stop trading time for money.” Thanks to the Tim Ferrisses of the world, that has become the rallying cry of people who are stuck in a job they don’t like and who want to create the freedom to quit and do something different. They say it with pride, confident they are making the smart, strategic choice their corporate colleagues don’t have the guts or foresight to make. It makes perfect sense, of course. After all, …
One of the best perks of being a business owner is you get to craft your own job title. You can replace “CEO” with anything else you want and stand out from your competitors. Having read similar advice in Michael Port’s Book Yourself Solid, I created my own job title and description. It’s a simple process but not necessarily easy. Using my experience as a guide, here’s some advice for creating your own job title and …
The toy industry is no child’s play. Aside from being a multi-billion dollar industry, it delivers some of the most innovative products year in and year out. In this post, we’re going to look at some of the bestselling toys for kids, and what their product marketing strategies can tell us about creating a product that’s perfect for your customers. We’ve picked these toys because each of them illustrates a valuable marketing lesson. These products …
It was done. Over. Finished. The business that I had worked so hard to start, fund, and build was officially dead. Customers had been told, employees had been let go, and investors had been notified. All that remained was me. Plus, a substantial amount of debt to keep me company, along with questions that kept me up at night, and gnawed at my soul. How would I pay my bills? Should I quit this whole …
Your eyes open with a start. Drenched in cold sweat, you shudder, as you try to piece together the images swirling through your mind. They’re hazy, taunting you with the threat of vanishing forever. But slowly, they coalesce. You know this feeling. You were having a nightmare. Your mind frantically examines the fragments as they reassemble, looking for clues. Did something really happen? Or was it all just a horrifying dream? As it all comes …
What would it mean for you to be a recognized expert in your industry? To have influence, not just on your team and customers but also on your competitors and other players in your industry? To break down barriers and pave new paths? That’s what it means when you become a leader in your industry. And to become a better leader in the industry, you first need to lead from within your business. Having a …
Editor’s Note: This post was originally published in 2011, but it has remained one of our most popular posts six years later. That’s why we’ve decided to update it and republish it, adding relevant quotes from Danny Iny, Mirasee’s founder and CEO. This proves that the basic principles of true wealth and business success are timeless. They withstand the coming and going of time, trends, and techniques. We hope this post becomes even more valuable …
Online user reviews, though consumers rely heavily on them in their buying decisions, are not nearly as valid as they seem. That’s according to a new study completed by Bart de Langhe and his team of researchers at the University of Colorado, Boulder. In addition to outright fakery, a lack of objectivity further skews consumer reviews. Consumers simply react to a single experience, rather than making a scientific comparison. In addition, there tends to be …