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Valid User Reviews: Marketing Your Business with User-Created Content

Online user reviews, though consumers rely heavily on them in their buying decisions, are not nearly as valid as they seem. That’s according to a new study completed by Bart de Langhe and his team of researchers at the University of Colorado, Boulder. In addition to outright fakery, a lack of objectivity further skews consumer reviews. Consumers simply react to a single experience, rather than making a scientific comparison. In addition, there tends to be …

Redefining Success: What If Success Isn’t What You Thought It Was?

Everyone wants success, but we can’t get a consensus on what success is. You’ve probably found yourself talking about success at one time or another and then found yourself unable to articulate even for yourself what it might mean. You might have considered success while in your office, or at home, or in the shower or at the gym. You’ve likely talked success through with your spouse or partner, family or friends. (You might have …

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9 Reasons Now Is the Best Time to Start Freelancing (Even If You Didn’t Get Fired)

I wanted out. In late 2014 I found myself at a crossroads. I was burnt out after working for two consecutive online marketing companies in New York City. Over my years hustling from apartment to office, I slowly realized that I wasn’t content to be constantly looking for the next stepping stone in my career. I couldn’t stand the idea any longer of working to hit hours instead of goals. I could no longer tolerate …

Starving artist myth

How to Stop Being a Starving Artist and Start Charging What You’re Worth

When the prolific science fiction writer Harlan Ellison was asked to contribute an interview for a film project on the making of the TV show Babylon 5, he said, “Absolutely!” He just had one small stipulation: “All you’ve got to do is pay me.” “What?” the young woman on the other end of the call asked, as depicted in a video on YouTube. “You’ve got to pay me!” he replied. “Well,” she said, “everyone else …

how to start a side business

How to Start a Side Business When You’re Fully Employed

Would you like to start a side business, but you don’t know where to begin? Are you fully employed and think you don’t have enough time? Too many family obligations? Not enough financial means? If you answered positively to any of these questions, you’re not the only one. Many people, just like you, dream of leaving the rat race but have family responsibilities that put demands on your time. And you might be short on …

digital nomad

Why The Digital Nomad Lifestyle Isn’t All It’s Cracked Up To Be

We’ve all seen the Instagram posts: the sun setting over a beach in Koh Samui. The caption reads, “Work finished, going for Mai Tais and grilled Cobia #blessed.” Does it make you jealous? It shouldn’t. I’m writing this from my home office, looking out over another gray and dismal day in Yorkshire. And I wouldn’t have it any other way. Digital nomadism can be a lot of fun and, for some people, it’s the perfect …

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How to Get Motivated When You Feel Like Giving Up

You started your dream project with gusto, but you’re just not getting the results you were expecting. You feel frustrated, disappointed, and flat. Reading about people who have made it only adds salt to the wound. Now the voices of the naysayers have grown even louder in your head: “What? Leave your full-time job? Embark on a writing career, NOW?”  “Start an internet-based business? (Or whatever other phrase fits here for you). Are you crazy?” …

networking tips

7 Effective Tips for Better Networking and More Clients

Networking events have always been a popular way for people to meet potential prospects. It’s inexpensive and can be a fun way to get out and meet new people. But many people trying out networking events fail to get new business or form meaningful, long-term connections. So… are these networking events a waste of time? Or can networking actually result in meaningful business relationships? According to a Forbes Insight report, 8 out of 10 business …