Reimagine Business
The path to creating a successful online course can be lonely and confusing. Sometimes it seems like the internet (and social media specifically) is full of people claiming that they hold the key to an unending flow of passive income via online courses. Work from a tropical beach! Or better yet, never work another day in your life! And then there’s the other side — the cynics loudly declaring the death of online courses. The …
Post updated by Jessica Glendinning Did you know? 65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied. For a course creator, this means you’ll want to focus more on keeping your existing customers happy versus constantly investing in marketing initiatives to attract new ones. If your current customers are happy, they will buy from you more …
Getting traffic to a new blog is hard work. Getting readers to a new blog is even harder. There’s a subtle difference here between “traffic” and “readers.” Getting traffic is easy. A lucky post on Reddit can potentially send you thousands of visitors in the span of a few hours. Or you can spend a few hundred dollars on ads and send hundreds of visitors to your site instantly. But traffic to a blog means …
It’s time to make a decision: how much will you charge for your online course? If you’re like a lot of course creators, the mental chatter around your decision probably sounds something like this: Okay, self. I’ve put it off for long enough. It’s time to decide how much to charge for my course. But wait. I’m sure there’s something else I still have to do before I have to decide… No? Hmm… okay. Here …
Thinkific and Teachable are both fantastic tools, but you might wonder: which one is right for me? As an online course creator (even an aspiring one), you probably feel like you’re up to your eyeballs in options. You have so much expertise to share and so much to teach your audience, but no idea which tool to start with. And how could you? These products always market as though they’re perfect for anyone. While that …
Post updated by Jessica Glendinning Searching for the perfect learning management system (LMS) can be grueling, so it’s nice to have someone (like me!) do the dirty research work to save you time and energy. Kajabi is a well-known LMS that states you can “easily market, sell, and deliver your content online,” even if you possess the design skills of an infant (the latter might not be their exact words). The site is beautiful, and …
Are you overwhelmed, trying to choose the right Learning Management System (LMS) for your online course? When it comes to choosing a platform, today’s course creators are faced with too many options. Think about it. With high-quality choices, like Kajabi and Teachable, how do you decide what will work best for your course business? If you’re just getting started on your course creation journey, your peers often haven’t used these platforms and can’t weigh in. …
Post updated by Jessica Glendinning Learning management systems (LMS) have a big job. Not only do they need to house your course work, they should help you market and sell your course as well. Thinkific strives to do just that. After trialing a number of online course platforms, I found Thinkific to be a stout platform that can be just the right fit for many course builders’ needs. Overview of Thinkific Thinkific is an all-in-one …
Here’s a depressing thought: Most people who launch an online course aren’t happy with the outcome. This often happens because the course creator didn’t find the right idea — one they have the expertise to teach that also has a market. Maybe they jumped straight from idea to “batcave,” creating their course without doing any research. Or maybe they made a bunch of assumptions along the way. The good news is… you don’t have to …
Post updated by Jessica Glendinning Course creation is tough work. You spend hours pulling all your hard-earned knowledge out of your head and into a course format that you hope will make sense to your students. You don’t want to struggle with learning a new platform in which to place your fabulous course. I’ve spent a little time playing in some learning management systems (or LMS) to give you a better feel for what is …