Reimagine Business
“Across a wide range of industries, a 5 percent improvement in customer retention rates will yield a 25 to 100 percent increase in profits.” Joey Coleman writes this in his book, ‘Never Lose a Customer Again’. As a business owner or marketer, you likely spend a lot of time thinking about Lead Generation. It’s a topic we’ve written a lot about here at Mirasee (this article, for example, or this one). Yet what about the …
In 2025, it’s estimated the eLearning Industry will be worth $325 Billion! In 2015, it was worth around $107 Billion. So, in just one decade, it’s set to more than triple in value. Big investors are taking note of this growth. In 2017 alone, they poured $8.15 Billion into the industry. So it’s no surprise that here at Mirasee we’re seeing more teachers, business owners, speakers, and influencers develop an online course and create a …
It’s the Holy Grail of the business world… Passive Income! To have one or more income streams that automatically create revenue each month, without much input from you and your team…it’s often the difference between a business scaling to new levels and one that stays where it is. Maybe you see other entrepreneurs talk about their passive income streams. Do you wonder why they’re able to do it? And why you can’t seem to figure …
There are 3 stages of a lead funnel. But most people always seem to forget about one. It isn’t that this one is the most important part of your lead funnel. Each stage is just as important as the other, but without this one…nothing else can happen! And when we talk about nothing else happening, we mean: Marketing that works. Sales that close. Content that converts. Emails that are delivered, opened, and read. Campaigns that …
I didn’t last one week in my first ever job. Fresh out of university, I found a job in “marketing”. The problem was, it had nothing to do with marketing. My role, basically, was to stand on a shop floor, stop busy people while they were shopping and convince them to sign up for a credit card. I hated it. Every single second. I had become one of those people I hated: The telemarketer who …
The lifeblood of a modern-day online business is… LEAD GENERATION! If you’re like most online business owners and entrepreneurs, you spend a lot of time thinking about how to gain more traffic, have greater reach, and bring in new leads on a consistent basis. Ideally on autopilot… If you were to achieve this, well, what sort of impact would it have on you, your team, your business as a whole, and even your family and …
There are many ways to attract new leads in today’s fast-paced world: social media, online ads, content marketing, influencer marketing, podcasts, a YouTube channel…but there’s one thing they all have in common. They drive traffic back to your website. This is your home. This is where you sell your products. Whether it’s a large website or a small one, your website HAS to: Capture your audience’s attention… Begin to build their trust immediately… Share your …
So, you want to create a new online course and launch it to the world, do you? Or maybe, like many other business owners, you’ve already created one. Yet you’re not sure what to do with it. It’s just sitting there, gathering dust. It’s a great course, but you just haven’t had the time to promote it! We come across this a lot here at Mirasee… Course creators unsure of what to do next. Or …
It’s the 23rd of October 2001. You’re Steve Jobs. In a few moments, you’ll walk on stage and introduce, for the first time, the iPod. Imagine how you feel. The thoughts that run through your head. The excitement. The nerves. Not that long ago, you were run out of the company you created. You came back to save the day, a knight in shining armor. Everyone looks up to you. Most people admire you; their …
After working late nights for weeks on end, your brand-new online course is finally ready! You can’t wait to share it with your email list and feel sure they’ll absolutely love it. After all, you’ve created tons of valuable content, nurtured your list, and did everything else you were supposed to do. But after you launch your course, the results are totally underwhelming. Very few, if any, of your subscribers actually purchase your course. You …