Reimagine Business
Have you ever written a great piece of copy, sure it was going to convert and bring a consistent flow of new visitors… only for it to completely bomb? Maybe it was a Facebook Ad that didn’t convert and cost you a lot of money. Maybe it was a sales page that had a ridiculous bounce rate. Or maybe it was an email that nobody opened, replied to or cared about. Hands on your head, …
You’ve heard it a million times by now. If you’re going to grow a successful online business, you need a sales funnel. There’s just one problem: you only have a vague notion of what a sales funnel is and don’t have the slightest idea how to build one. You’ve spent lots of quality time on Google trying to figure out sales funnels, but haven’t found a guide that clearly explains how they work or how …
It all sounded easy. Scaling your business through a membership site would be a breeze. You could almost touch, feel, and smell the bright future ahead. You pictured yourself sipping Pina Coladas while your virtual cash register rang nonstop as people joined your paid community in droves. You saw a life free from the claws of debt. Freedom to spend quality time with family and loved ones was within touching distance. And then… bam! A …
Imagine this: You just finished up your first major product launch, and… It. Was. Amazing. Your sales totals were higher than you could have hoped. You have tons of new, excited customers with your life-changing product in their hands. And you can see this being the first step of many on the way to building a super successful business. How would that achievement feel? Sure, you would probably be tired from all the hard work. …
Niche down! Be specific! Know who you serve! And… “When you try to serve everyone, you serve no one.” Sound familiar? Whether you’re a service provider, building online courses, speaking, writing, coaching, or consulting, your business success rests on a foundation of “know your customer.” But when it comes time to choose the subset of people you want to serve, it can be really hard to narrow down. Maybe you have an idea that would …
Options are great to have. That is… until you have so many choices, and they’re so hard to compare, that you have no idea which one to choose. And here’s the thing. You have amazing knowledge and expertise to share with the world. Your audience needs what you’re teaching. And you’re ready to start building your course so you can share it — and create an additional income stream for your business. Problem is, you’re …
Post updated by Jessica Glendinning So you’re planning to create an online course. That’s awesome! Quick question: Are you going to use a WordPress LMS (Learning Management System) plugin for that? Which one? You might want to try a WordPress LMS plugin if you want to keep your online course completely under your own control, by hosting it on your website and not on a big multi-course marketplace or a third party hosted LMS service. …
Picture this: You’re sitting on the beach with your laptop. Sipping a tropical drink. Watching sales roll in to your PayPal account while you’re away on vacation. It’s the dream that’s sold to online entrepreneurs everywhere — but is it legit? On the surface, membership sites are a great way to bring in the “passive income” you’ve been promised by the internet marketing gurus… right? The answer is, maybe. It depends. If you’re interested in …
Post updated by Jessica Glendinning When you’re faced with a choice and there are way too many options, what happens? One of two things: either you freeze and choose nothing, or you make a choice without feeling like you really knew it was the *right* choice for you. This is definitely a big problem when you’re looking for the best learning management system (LMS) for your online course. Your choice of LMS is important, because …
The path to creating a successful online course can be lonely and confusing. Sometimes it seems like the internet (and social media specifically) is full of people claiming that they hold the key to an unending flow of passive income via online courses. Work from a tropical beach! Or better yet, never work another day in your life! And then there’s the other side — the cynics loudly declaring the death of online courses. The …