Twitter vs. Facebook: Which Is Better for Your Business?

Ah, social media marketing. You’ve heard all the hype about how important it is, and you’re downright sick of it.  Yes, you know you need to promote your business on social media to grow your audience and connect with your following. You’ve heard the statistic that 2.56 billion people use social media every day on mobile alone, and you know that your ideal clients are using social media too. You know how great social media …

24 Divine Sales Funnel Software Choices: The Comprehensive Guide for Entrepreneurs

Software choices are tough. Today, we have a wide variety of software providers. These companies have to compete hard for your dollars, which means most of them offer decent products. And choosing between these products is difficult. You’ve put in the hard work of creating an authentic and ethical sales funnel, so now you need software to implement your funnel. But how do you choose? Sales are crucial to your business success. So you fear …

Outreach Marketing: The Complete Guide to Growing Your Business

EMAIL… you both love and hate it, am I right? As a marketer, you love it. You can connect with anyone, build new relationships and turn a lead into a customer. Everyone uses email, and most people spend a lot of time in their inbox. What an opportunity! Yet you’re not just a marketer, are you? You’re also a consumer… one of those people who spends far too much time in their inbox. Each day, …

How to Build a Lead Funnel That Skyrockets Your Business

Finding new prospects is hard. Turning those new prospects into satisfied customers is even harder. There are so many things to do. Running an online business is no joke! And if you’re doing it all alone, it becomes a Herculean task. You know you need to grow your business. Heck, you know if you don’t, there will be serious trouble — soon! But between all the tasks of running your business and finding new prospects, …

How to Discover New Product Ideas That Will Fuel Your Business

It’s finally happened. The moment every entrepreneur dreads. You’ve run out of ideas. Ideas for new products, to be specific.  When you started this venture, it seemed like you had enough great product ideas to last a lifetime. But after launching your first few products, you realized most of your ideas weren’t so great after all. And now you’re struggling to come up with new product ideas, ones that will actually help you grow your …

5 Email Sequence Templates for Building a Loyal Audience

Is email marketing still relevant to your business? With the rise of social media, online video and a younger audience that spends less time in their inbox, do you still need an automated email sequence? The short answer is YES. Email marketing is still relevant. The longer answer is more nuanced than that, of course. Which we’ll get to soon… But let’s begin by focusing on the positives, and how email marketing still makes sense …

marketing strategy examples

5 Highly Effective Digital Marketing Strategy Examples That Will Inspire Your Own

You’ve heard all the hype about digital marketing and how it’s so great for your company.  But when you try to create a marketing strategy for your business, you have no idea where to begin. It’s true, designing a digital marketing strategy can seem like a daunting task. There are tons of approaches you could take, and countless marketing channels to choose from.  How can you possibly know which channel is best for your brand? …

product launch plan

Product Launch Plan: How to Pull Off an Explosive Launch (and Maximize Sales)

No one told you your launch would be this hectic. In your mind, it was a simple process. You would tell your prospects about your excellent product. They would buy it, and you would make enough money for at least the next year. If only! Instead, your launch is a complete mess. Between signup forms that aren’t working, videos that aren’t streaming, and ads that aren’t converting, everything is utterly chaotic. Signup rates are also …

online course examples

11 Online Course Examples to Inspire Your Course-Building Efforts

The world DOES NOT need your online course! OR DOES IT? Maybe you flip between these two thoughts…one day you say, “Yes. This is amazing. I need to do this.” Then the next day comes and you’re less sure: “Does the marketplace really need any more interactive online courses? I feel like this could be a big waste of my time.” You want to do it, but you don’t. You know you have the content …