Reimagine Business
How to Build and Sell Premium Courses for Hundreds or Thousands of Dollars
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This post was updated by Lexi Rodrigo on February 20, 2018. Many marketing experts urge you to use guest blogging as a way to grow your email list (Danny and I included). But it can be just a huge waste of time if you don’t get results-especially if writing each post takes you more than a couple of hours. A few months ago, I surveyed my list about how many subscribers they expect to get …
“Alexa, what’s the temperature outside?” I say as I juggle my daughter and son into their clothes for daycare. Five years ago, I didn’t think I’d end up asking a little round gizmo to give me information. Especially since I already had a mini-computer in my pocket—my phone. But here I am talking to a machine… and getting a response back! That’s how quickly our world is changing. Artificial intelligence, voice-based search, augmented reality…. Those …
Thursday, August 31, 2017 at 9:38 am. An email pops up in every Mirasee team member’s mailbox. A project memo from Danny Iny, Mirasee’s founder and CEO. “I’m really excited about this, Danny,” I emailed him back, “but the timeline is TIGHT!” Others weren’t so subtle: “No self-respecting illustrator is going to agree to this deadline!” they warned. While we speculated about whether or not we could pull it off, Mirasee’s content editor, Sophie Lizard, had silently …
Quick—what can be as horrifying as going to The Upside Down dimension? As satisfying as annihilating a pack of Demodogs? An adventure with more twists and turns than Stranger Things? Yup, it’s the road to business success. As an entrepreneur, you must take great big leaps into parts unknown, parts unnerving, and parts uncertain. At Mirasee, we certainly didn’t know what to expect when, in October 2016, we piloted the ACES Club, the most ambitious …
You’re not getting paid what you’re worth. You feel under-appreciated, and no one takes you seriously. Your income comes in fits and starts, if at all… and it never adds up to enough. Here you are, trying to get your business off the ground, and it’s such a struggle that you’re almost tempted to throw in the towel! Why is it so frustrating and so interminably hard? Why Starting a Business Is Like Getting Into …
It was done. Over. Finished. The business that I had worked so hard to start, fund, and build was officially dead. Customers had been told, employees had been let go, and investors had been notified. All that remained was me. Plus, a substantial amount of debt to keep me company, along with questions that kept me up at night, and gnawed at my soul. How would I pay my bills? Should I quit this whole …
We believe the best way to create lasting, positive impact in the world is through successful businesses. We believe business is about more than just making money. It’s about sustainably making the impact you care about making. We believe profitability is a necessary part of sustainability. We believe batteries should ALWAYS be included. Anything you buy from us should work right out of the box. We believe that with great power comes great responsibility… …
Here’s an interesting statistic for you: 65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied (source). This means that, as a course creator, you’ll want to focus more on keeping your existing customers happy versus constantly investing in marketing initiatives to attract new ones. If your current customers are happy, they will buy from you more …
A menacing thought sits in the back of every course builder’s mind. For some, it lurks in the shadows and only rarely ventures to the forefront, where it sends shivers of doubt down their spines. And for others, it is powerful and ever-present. It paralyzes them and keeps them from ever finishing their course, let alone launching it. It taunts with questions that cut straight to the bone: “Why would anyone pay money for this …
No less than 700 wanted to get in. After a stringent screening process, only 200 went through the doors. Every two weeks, those who didn’t deliver had to leave. It was a test of commitment, determination, and drive. But only the most steadfast could stay. When the dust settled, 124 were left standing. They survived. They won. It sounds like something straight out of a reality TV show. But, no, it wasn’t Survivor or The …