Online user reviews, though consumers rely heavily on them in their buying decisions, are not nearly as valid as they seem. That’s according to a new study completed by Bart de Langhe and his team of researchers at the University of Colorado, Boulder. In addition to outright fakery, a lack of objectivity further skews consumer reviews. Consumers simply react to a single experience, rather than making a scientific comparison. In addition, there tends to be …
Phew. Finally, the monster guest post is done. You’ve crafted a magnetic headline, nailed the opening, slaved over each word, and polished the piece until it sparkles. Time to sit back and watch your business explode. But alas, the only bang you hear is the pop of your swelled balloon of expectations. To make matters worse, you spent a couple of hundred bucks on a blogging course that promised to crown you king of the …
So you’ve got a survey. But what’s the best way to get survey responses? Clicking the “send” button from your email provider isn’t enough. Tweeting about it isn’t enough. Even begging every relative, friend, and acquaintance isn’t enough. Getting survey respondents requires the same amount of effort as other marketing campaigns. This post will show you how to master the techniques that empower surveys to become more likable. Make sure to read all the guidelines, …
Standing out online is a challenge. Competition is fierce. Thousands of others already cover the topics you want to cover. That said, it IS possible to cut through the noise and get noticed… but NOT while doing the same things everyone else is doing. You have to do something different. Something that demands attention. That’s when people take notice. Here are 6 ways to differentiate your brand, cut through the noise, and stand out in …
Everyone wants success, but we can’t get a consensus on what success is. You’ve probably found yourself talking about success at one time or another and then found yourself unable to articulate even for yourself what it might mean. You might have considered success while in your office, or at home, or in the shower or at the gym. You’ve likely talked success through with your spouse or partner, family or friends. (You might have …
I wanted out. In late 2014 I found myself at a crossroads. I was burnt out after working for two consecutive online marketing companies in New York City. Over my years hustling from apartment to office, I slowly realized that I wasn’t content to be constantly looking for the next stepping stone in my career. I couldn’t stand the idea any longer of working to hit hours instead of goals. I could no longer tolerate …
The sales page for the Zippy Courses standalone platform points out that some online course creation tools are optimized for easy course creation, while others are optimized for selling courses. My experiments with both standalone platforms and WordPress plugins, which allow you to build your course on your own WordPress website, bear this out. Most platforms make the building simple and the selling… not so simple. So I was excited to try the Zippy Courses …
I have a confession to make… I think I’m in love. I’ve tested a few learning management systems (LMS) including all-in-one platforms and one other WordPress LMS plugin. There have been great things and not-so-great things about each. I expected that. But then I tested the Zippy Courses Plug-in. Zippy Courses promises you can “create and sell courses without tech headaches.” Does it deliver on this promise? After creating a test course, I can sum …
With all the LMS platforms to choose from, Teachery is gaining a foothold in the ever-increasing course-building industry. And if you’re into simplicity and a more basic production, and might need a little prodding to get things done, you’ll want to listen up. Teachery helps spur you into action, and newer course builders will love how easy it is to use. Teachery is a great option for those who don’t need a ton of bells …
Searching for the perfect learning management system (LMS) can be grueling, so it’s nice to have someone (like me!) do the dirty research work to save you time and energy. Kajabi is a well-known LMS that states you can “easily market, sell, and deliver your content online,” even if you possess the design skills of an infant (the latter might not be their exact words). The site is beautiful, and sign up is pretty simple …
