Reimagine Business
Imagine you were about to climb Mt. Everest. Aside from training physically, gathering your gear, and hiring a good Sherpa, you would probably learn as much as you could from the experiences of others. You’d connect with other people who are planning the same trip, to compare notes. You’d learn as much as you could about the experiences of others who’ve succeeded—or tried and failed—to learn from their mistakes, anticipate and avoid the common pitfalls, …
You’re about to discover how to create an online course. Not just any course. Certainly not what passes for an “online course” these days. But a great course. … An online course that delivers transformation and not just information. … An online course people will actually pay you for. … An online course you enjoy teaching. Sure, you could get away with an ordinary online course. You might even make money with it. But do …
Updated by Lexi Rodrigo on March 10, 2018 When you’re faced with a choice and there are way too many options, what happens? One of two things: either you freeze and choose nothing, or you make a choice without feeling like you really knew it was the *right* choice for you. This is definitely a big problem when you’re looking for the best learning management system (LMS) for your online course. Your choice of LMS …
What’s it like to be an online course creator? That’s the question we wanted to answer when we did the first State of Online Courses survey in 2015. In the span of 3 surveys, we’re already seeing some shifts among course creators. Here’s what we found in our latest survey of 707 online entrepreneurs: Tl;dr (Too Long; Didn’t Read) 1. More respondents than ever before are creating online courses, and they’re becoming more mature: Fewer are …
“Stop trading time for money.” Thanks to the Tim Ferrisses of the world, that has become the rallying cry of people who are stuck in a job they don’t like and who want to create the freedom to quit and do something different. They say it with pride, confident they are making the smart, strategic choice their corporate colleagues don’t have the guts or foresight to make. It makes perfect sense, of course. After all, …
One of the best perks of being a business owner is you get to craft your own job title. You can replace “CEO” with anything else you want and stand out from your competitors. Having read similar advice in Michael Port’s Book Yourself Solid, I created my own job title and description. It’s a simple process but not necessarily easy. Using my experience as a guide, here’s some advice for creating your own job title and …
The toy industry is no child’s play. Aside from being a multi-billion dollar industry, it delivers some of the most innovative products year in and year out. In this post, we’re going to look at some of the bestselling toys for kids, and what their product marketing strategies can tell us about creating a product that’s perfect for your customers. We’ve picked these toys because each of them illustrates a valuable marketing lesson. These products …
“Alexa, what’s the temperature outside?” I say as I juggle my daughter and son into their clothes for daycare. Five years ago, I didn’t think I’d end up asking a little round gizmo to give me information. Especially since I already had a mini-computer in my pocket—my phone. But here I am talking to a machine… and getting a response back! That’s how quickly our world is changing. Artificial intelligence, voice-based search, augmented reality…. Those …
Thursday, August 31, 2017 at 9:38 am. An email pops up in every Mirasee team member’s mailbox. A project memo from Danny Iny, Mirasee’s founder and CEO. “I’m really excited about this, Danny,” I emailed him back, “but the timeline is TIGHT!” Others weren’t so subtle: “No self-respecting illustrator is going to agree to this deadline!” they warned. While we speculated about whether or not we could pull it off, Mirasee’s content editor, Sophie Lizard, had silently …
Here’s an interesting statistic for you: 65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied (source). This means that, as a course creator, you’ll want to focus more on keeping your existing customers happy versus constantly investing in marketing initiatives to attract new ones. If your current customers are happy, they will buy from you more …