10-lessons-debt-7-figures

10 Lessons
FROM DEBT TO 7 FIGURES

how to write a free report

How to Write a Free Report that Sells Your Online Course

You’ve probably heard the advice to create a free report to give away in exchange for people’s contact information. That’s excellent advice, especially for online course creators. Aside from helping you attract “hot” prospects who are interested in your course, a free report comes in handy for many other purposes: Give it as a bonus to your students. It will provide useful information and reinforce the reasons they enrolled in your course (this method may …

How to Start a Successful YouTube Channel

How to Make a Successful YouTube Channel [INFOGRAPHIC]

If you’re already blogging, tweeting, pinning, Facebooking, Instagramming, and snapping why would you want to create or put more energy into your YouTube channel? For one thing, it boasts over 1 billion users who watch millions of hours worth of video every day. And many of them are highly engaged. They comment. They share. They like or dislike. No wonder, seemingly ordinary people, just like you and me, have become YouTube celebrities, earning millions of dollars from …

ethical marketing

How to Do Ethical Marketing Through Engaging Storytelling

Does it feel like your marketing won’t be effective unless you lie, exaggerate, or make false promises? Do you want to use scarcity but don’t want to be pushy? Do you want to sell more, but are worried it will erode your audience’s trust? Do you want to be honest and straightforward yet effective in your marketing? Does ethical marketing even work? Yes, it does. I’ll show you how. Ethical marketing involves engaging your audience by …

irresistible offer

5 Psychological Tactics That Will Make Your Offer Irresistible

You’re missing out on a huge number of sales if you’re not tapping into your customer’s psyche. Certain psychological tactics that cause humans to react positively and buy your product have been successfully tested and verified over the years. It has been shown that presenting information in strategic ways can increase profits. If you can anticipate a customer’s behavior before they even visit your site, you can truly connect with them and make your offer …

how to guest blog

How to Guest Blog: Do You Really Need to Build Relationships With Editors Before Pitching Them?

Most guest post advice recommends building relationships with editors or bloggers (sometimes they’re the same person) before pitching them. No shortcuts. Send lines like: “I’ve been a fan of your blog even before you had thoughts of creating it!” (Doesn’t matter they obviously can’t read minds.) “I’ve been following your blog for the past 10 years.” (Doesn’t matter they’re 10 years old.) “You may have seen my name in the comments section of your blog.” …

increase email open rates

8 Ways to Increase Email Open Rates and Get More Subscribers to Read Your Messages

You work hard to get email subscribers. You created one awesome freebie. Paid a designer to make it look pretty. And hired a copywriter to write a persuasive opt-in page. So now that they’ve subscribed to you… why won’t they read your email? Why are your email open rates in the single digits? And tanking? First, you need your users to become familiar with your brand. The more users become familiar with your brand, the …

lead generation

Lead Generation: 5 Ways to Optimize Your Blog

So you’ve spent a whole bunch of time crafting content for your business blog, and though you’re getting visitors, no one seems interested enough to engage with your brand further. Does that mean your content is bad or irrelevant? Possibly, but unlikely.  A lot of the time, it’s because your blog simply isn’t optimized to generate leads. Pretty much every business that has its own website is creating blog content. Unfortunately, not all of them …

online courses management

The Nitty Gritty of Running Online Courses

Nothing dampens an online course creator’s enthusiasm like problems with collecting payments. You spend weeks working with your students, answering their emails and solving their problems, doing your best to help them find success. They’re engaged and eager to learn, and you think to yourself “Wow, I’m really making a difference in this person’s life.” But when the time for payment comes, you are met with declines, delays, and plenty of excuses to go around. …

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