Email marketing is enjoying a resurgence. With a lot of focus on SEO and social media, the humble email was in danger of being overlooked as a major marketing tool, but now marketers are realizing the significance of this medium. There are 4 billion—yes, 4 billion—email accounts around the world, and counting. It’s little wonder marketers and businesses are looking at ways to utilize the potential of email. There are pitfalls like bounces, problems with …
“How will I sell my online course when I don’t have a mailing list?” This is one of the most common questions we get from aspiring and new online course creators alike. Even those who have an audience and mailing list eventually find themselves having to reach new prospects. That’s why we’re always on the lookout for new and effective ways to help you, dear reader, to get more exposure and build your audience. …
Consider these four stories: A young woman buys the only pair of boots that will go with the new dress she plans on wearing to the club on Friday night. The boots are two sizes too small and painful to wear. But, damn, they look good. An angry man sends a letter bomb to the wrong address. When it’s returned to him, he opens it. In a competitive seller’s market, a married couple, who are expecting …
Do you worry about the following when creating your course: You fear talking to your students in a condescending way; whereas, you are merely trying to teach them. You don’t know what they already understand and are concerned you might be talking beneath them. You aren’t sure of the age range of your students and how to best communicate with them (i.e. communicating with a 60-year-old is so different than a 25-year-old.) Then, you aren’t …
Editor’s Note: This post was originally published in 2011, but it has remained one of our most popular posts six years later. That’s why we’ve decided to update it and republish it, adding relevant quotes from Danny Iny, Mirasee’s founder and CEO. This proves that the basic principles of true wealth and business success are timeless. They withstand the coming and going of time, trends, and techniques. We hope this post becomes even more valuable …
Editor’s Note: If you want to fill your online course, but you don’t have an existing audience, then the approach we recommend is for you to get on the phone (or a face-to-face) conversation with people in your network. In the video and transcript below, Mirasee Evangelist Diane Holmes shares her tips for carrying out a sales call—without feeling like a pushy salesperson. Diane shares: How to begin the call (to disarm every person’s natural …
Ever been in a crowded place where a voice sounded familiar and you turned around to find it was someone you know? Among the cacophony and the rumble of hundreds of voices, your brain picked up on the one you recognized. Our brains are good at recognizing patterns and so it’s no surprise it keeps a record of voices it encounters repeatedly. But what about “voices” you come across through text or messages? It appears …
How would you like to get a mention in Entrepreneur magazine? Or land a guest spot on TechCrunch? Or maybe even get an endorsement from your favorite influencer? Beyond the traffic and backlinks, getting press gives a serious boost to your credibility and visibility. For authors and course creators, this can open up a lot of new doors. But how exactly do you “get press”? Do you have to be an influencer or have tons …
Did you know: In 2016 there were 55 million freelancers in the US—35% of the US workforce! If you’re one of them, then you’re in good company. And freelancing won’t go away anytime soon. Some highlights from this infographic: Over 2 million people in the United States joined the freelancing workforce in 2016 63% of freelancers do so by choice, not because they were forced into it 79% of freelancers say freelancing is better than …
Running a business is a bold adventure. It’s like setting sail on the high seas. Like a ship, businesses have a lot of moving parts, need skilled labor to run well, and are always on the lookout for other pirates competitors. All Captains (founders, managers, etc.) desire to keep a tight ship, outrun or properly engage their foes, and keep their destination clearly ahead on the horizon. With a good set of core values and …
