Reimagine Business
Confession : When I signed up for the Ruzuku 30-Day Course Creation Challenge in April, 2015, I failed. Ruzuku’s tagline is “Ridiculously Easy Online Course Creation.” So, how could I fail? It wasn’t because I couldn’t finish in time or because I couldn’t figure out how to use the platform to create my online course. It was because I didn’t even try. I was still dreaming about what I wanted my business to be, and …
Mobile messaging apps are the future. Within a couple of years, says The Economist, half the planet will use at least one messaging app, and some people already use more than one. So there’s no doubt that mobile messaging will be crucial to promoting your online course. It’s essential to understand how this works now, so you can get ahead of your competitors. Let me explain why I think it’s worth considering, by giving you …
Higher education has hardly evolved in the past few years. There are still giant auditoriums where professors listen to themselves speak for 3 hours. There are still instructors who read from the book and quietly mumble “Any questions?” before quickly moving on. There are still educators who blame the student if they’re failing. It sucks for students. It sucks for the professors. It sucks for everybody. And the worst part is: this mediocrity is …
So you’re planning to create an online course. That’s awesome! Quick question: Are you going to use a WordPress LMS (Learning Management System) plugin for that? Which one? You might want to try a WordPress LMS plugin if you want to keep your online course completely under your own control, by hosting it on your website and not on a big multi-course marketplace or a third party hosted LMS service. Plugins are one of the …
While we don’t recommend online learning marketplaces as a long-term platform for independent online course creators (here’s why), they are a good way to get your feet wet. There’s very little technical knowledge required, so if that’s the only thing standing between you and your first online course, then a learning marketplace may be the solution for you. The other advantage is that there’s no cost for you to use these platforms. The only cost …
When you’re faced with a choice and there are way too many options, what happens? One of two things: either you freeze and choose nothing, or you make a choice without feeling like you really knew it was the *right* choice for you. This is definitely a big problem when you’re looking for the best learning management system (LMS) for your online course. Your choice of LMS is important, because it isn’t just a software …
As a coach, blogger, podcaster, or expert, you think you have the perfect idea for a digital product. You know exactly what your audience needs, so you set out to build it and sell it. But wait! Do you have proof that your audience will, in fact, buy it? To avoid rejection, disappointment, and dejection, validate your idea before venturing into creating it. If you want to create your signature digital product and have raving …
Imagine you were teaching Calculus 101. Would you expect your students to know the material when they first walk in the classroom? On the first day of class, would you give them a pop quiz and expect them to do well? Of course not! That’s completely ridiculous. So why do you push products or services on your prospects with no pretext or explanation? Many of us make the common mistake and assume that when we …
For many people, owning a Ferrari is a dream. However, if you lived in Singapore, certain restrictions make owning a Ferrari a horrible luxury. For instance: The national speed limit is only 90 kph. There are few straight roads. Worst of all, it’s expensive. Owning a Ferrari is 4 times more expensive in Singapore than in the US or UK. From a logical standpoint, who on earth would want one? The funny thing is, despite …
I used to be camera shy, and I got over it by accident. The kids I worked with were not improving enough by only attending speech therapy sessions. Home practice was a battle. Teachers and friends couldn’t understand what the kids said. So I spent an entire summer learning how to create and appear in videos. The kids were enticed to practice speech by taking turns talking with my virtual video persona. The impact was …