How to Build a Fool-Proof Customer Engagement Strategy

The most important aspect of business success is to LOVE your customers… right? Without your customers, you have no business. You need to not only provide them value but truly love them! It’s easy to say, but how many businesses actually do it? I’m sure you’ve been left on hold before, a long-term customer treated like a nobody. Maybe the massive conglomerates of the world don’t have to care about their customers. Maybe they can …

Outreach Marketing: The Complete Guide to Growing Your Business

EMAIL… you both love and hate it, am I right? As a marketer, you love it. You can connect with anyone, build new relationships and turn a lead into a customer. Everyone uses email, and most people spend a lot of time in their inbox. What an opportunity! Yet you’re not just a marketer, are you? You’re also a consumer… one of those people who spends far too much time in their inbox. Each day, …

marketing strategy examples

5 Highly Effective Digital Marketing Strategy Examples That Will Inspire Your Own

You’ve heard all the hype about digital marketing and how it’s so great for your company.  But when you try to create a marketing strategy for your business, you have no idea where to begin. It’s true, designing a digital marketing strategy can seem like a daunting task. There are tons of approaches you could take, and countless marketing channels to choose from.  How can you possibly know which channel is best for your brand? …

Best Lead Generation Tools

50 Killer Lead Generation Tools: The Ultimate List for 2020

Choosing the perfect lead generation tools for your business is not easy. Yes, most of them offer a free trial. But who makes an informed decision in 14 days? And how can anyone expect you to learn and master a new software tool in such a short time? The reality is that you have to choose the right lead generation software before you can see it in action. It’s nerve-wracking. And best of all, you …