As a course creator, you’re always on the lookout for new ways to reach new people. In fact, you may find that creating your course is the easy part. That working with your students and providing value is easy, too. What’s hard is finding the time to build your audience so your course finds the success it deserves. Feel familiar? I imagine so because this is something we talk about with most of our clients …
How important is a logo for online course creators? On its own, not important. A logo won’t help you sell more courses or build greater authority. However, when you combine your logo with the rest of your Brand Identity… it can redefine your success. This is true for all businesses, not just course creators. But it’s especially relevant for course creators because of the landscape we’re about to enter. Let me explain… It’s estimated the …
How well do you know your customers? It’s easy to say you know them, but do you have a first-rate customer insight strategy that drives your product development, marketing, content creation, and customer service? It’s an overlooked area for most businesses. Most create a customer profile, and many know them fairly well. Yet a first-rate customer insight strategy? That’s rare. Yet it’s the one thing that can help set you apart from your competitors. Let’s …
Despite winning the ‘taste test’ time and time again, Pepsi can never seem to beat Coca-Cola in the cola wars. Judged by taste alone, Pepsi often leaves victorious. Yet when it comes to market share, Coca-Cola owns 17.8% to Pepsi’s 8.4%. Why? Why does the superior product lose? There’s no simple answer to that. People have written books and case studies about Coca-Cola and its marketing practices. Yet one of the easiest ways to explain …
Would you rather go a mile deep with one person or simply scratch the surface with lots of different types of people? Which do you think creates the biggest impact? Which do you think helps make you an authority figure? And which do you think would be more meaningful for you? The saying, ‘a jack of all trades, master of none,’ comes to mind. Yet if we were to describe most online course creators, this …
The story of how Dropbox became a $12 Billion business is an interesting one… During its early days, few people knew about cloud computing. Let alone what a Dropbox was and how you could use it. So their founders, Drew Houston and Arash Ferdowsi, came up with an ingenious advocacy marketing strategy to create some word of mouth advertising. They promised each of their new members free storage if they referred someone. This meant that …
One of the biggest threats to any business is anonymity! You live in the most competitive period in history. No matter what industry you’re in, you face huge competition. Other people can create new businesses that do what you do. You have access to the entire world…the potential is limitless. The problem is, so does everyone else…the competition is high! Anonymity is what stands in the way of you and the business you desire to …
“Across a wide range of industries, a 5 percent improvement in customer retention rates will yield a 25 to 100 percent increase in profits.” Joey Coleman writes this in his book, ‘Never Lose a Customer Again’. As a business owner or marketer, you likely spend a lot of time thinking about Lead Generation. It’s a topic we’ve written a lot about here at Mirasee (this article, for example, or this one). Yet what about the …
There are 3 stages of a lead funnel. But most people always seem to forget about one. It isn’t that this one is the most important part of your lead funnel. Each stage is just as important as the other, but without this one…nothing else can happen! And when we talk about nothing else happening, we mean: Marketing that works. Sales that close. Content that converts. Emails that are delivered, opened, and read. Campaigns that …
I didn’t last one week in my first ever job. Fresh out of university, I found a job in “marketing”. The problem was, it had nothing to do with marketing. My role, basically, was to stand on a shop floor, stop busy people while they were shopping and convince them to sign up for a credit card. I hated it. Every single second. I had become one of those people I hated: The telemarketer who …