How to Use Advocacy Marketing To Scale Your Business

The story of how Dropbox became a $12 Billion business is an interesting one… During its early days, few people knew about cloud computing. Let alone what a Dropbox was and how you could use it. So their founders, Drew Houston and Arash Ferdowsi, came up with an ingenious advocacy marketing strategy to create some word of mouth advertising. They promised each of their new members free storage if they referred someone. This meant that …

11 Winning Unique Selling Proposition Examples to Inspire Your Own

One of the biggest threats to any business is anonymity! You live in the most competitive period in history. No matter what industry you’re in, you face huge competition. Other people can create new businesses that do what you do. You have access to the entire world…the potential is limitless. The problem is, so does everyone else…the competition is high! Anonymity is what stands in the way of you and the business you desire to …

The 12 Best Customer Engagement Ideas For Scaling Your Business

“Across a wide range of industries, a 5 percent improvement in customer retention rates will yield a 25 to 100 percent increase in profits.” Joey Coleman writes this in his book, ‘Never Lose a Customer Again’. As a business owner or marketer, you likely spend a lot of time thinking about Lead Generation. It’s a topic we’ve written a lot about here at Mirasee (this article, for example, or this one). Yet what about the …

How to Create a Winning Top of Funnel Marketing Strategy

There are 3 stages of a lead funnel. But most people always seem to forget about one. It isn’t that this one is the most important part of your lead funnel. Each stage is just as important as the other, but without this one…nothing else can happen! And when we talk about nothing else happening, we mean: Marketing that works. Sales that close. Content that converts. Emails that are delivered, opened, and read. Campaigns that …

How to Create a Winning Lead Generation Process for Your Business

I didn’t last one week in my first ever job. Fresh out of university, I found a job in “marketing”. The problem was, it had nothing to do with marketing. My role, basically, was to stand on a shop floor, stop busy people while they were shopping and convince them to sign up for a credit card. I hated it. Every single second. I had become one of those people I hated: The telemarketer who …

6 Profitable Online Business Models for 2020 (And Beyond)

The world today is a very different place from the one your parents experienced in their youth. For generations, a career defined who you were… Yet today, a standard career isn’t only harder to attain, but also a lot less attractive. It’s estimated that 27 million Americans will leave the traditional workplace in favor of full-time self-employment in 2020 (tripling the overall number to over 40 million people).  Many of these people will head online …

How to Build a Fool-Proof Customer Engagement Strategy

The most important aspect of business success is to LOVE your customers… right? Without your customers, you have no business. You need to not only provide them value but truly love them! It’s easy to say, but how many businesses actually do it? I’m sure you’ve been left on hold before, a long-term customer treated like a nobody. Maybe the massive conglomerates of the world don’t have to care about their customers. Maybe they can …

Outreach Marketing: The Complete Guide to Growing Your Business

EMAIL… you both love and hate it, am I right? As a marketer, you love it. You can connect with anyone, build new relationships and turn a lead into a customer. Everyone uses email, and most people spend a lot of time in their inbox. What an opportunity! Yet you’re not just a marketer, are you? You’re also a consumer… one of those people who spends far too much time in their inbox. Each day, …

marketing strategy examples

5 Highly Effective Digital Marketing Strategy Examples That Will Inspire Your Own

You’ve heard all the hype about digital marketing and how it’s so great for your company.  But when you try to create a marketing strategy for your business, you have no idea where to begin. It’s true, designing a digital marketing strategy can seem like a daunting task. There are tons of approaches you could take, and countless marketing channels to choose from.  How can you possibly know which channel is best for your brand? …