The Content Marketing Ecosystem [INFOGRAPHIC]

Who does content marketing? Nowadays, depending on how big your team is, content marketing can be a DIY task, outsourced to freelancers, passed on to an agency on retainer—or a little of each! All of those players are part of the content marketing ecosystem. The infographic below shows the results of surveys among those who carry out content marketing: agencies, employees, and freelancers. It reveals: the most popular types of content that agencies create for their …

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Valid User Reviews: Marketing Your Business with User-Created Content

Online user reviews, though consumers rely heavily on them in their buying decisions, are not nearly as valid as they seem. That’s according to a new study completed by Bart de Langhe and his team of researchers at the University of Colorado, Boulder. In addition to outright fakery, a lack of objectivity further skews consumer reviews. Consumers simply react to a single experience, rather than making a scientific comparison. In addition, there tends to be …

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The Best Way to Get Survey Responses: Lessons from Marketing

So you’ve got a survey. But what’s the best way to get survey responses? Clicking the “send” button from your email provider isn’t enough. Tweeting about it isn’t enough. Even begging every relative, friend, and acquaintance isn’t enough. Getting survey respondents requires the same amount of effort as other marketing campaigns. This post will show you how to master the techniques that empower surveys to become more likable. Make sure to read all the guidelines, …

Redefining Success: What If Success Isn’t What You Thought It Was?

Everyone wants success, but we can’t get a consensus on what success is. You’ve probably found yourself talking about success at one time or another and then found yourself unable to articulate even for yourself what it might mean. You might have considered success while in your office, or at home, or in the shower or at the gym. You’ve likely talked success through with your spouse or partner, family or friends. (You might have …

Zippy Courses Platform Review: Does It Really Solve the Course Building Puzzle?

The sales page for the Zippy Courses standalone platform points out that some online course creation tools are optimized for easy course creation, while others are optimized for selling courses. My experiments with both standalone platforms and WordPress plugins, which allow you to build your course on your own WordPress website, bear this out. Most platforms make the building simple and the selling… not so simple. So I was excited to try the Zippy Courses …

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Zippy Courses Plug-in Review: Delivering Power and Ease

I have a confession to make… I think I’m in love. I’ve tested a few learning management systems (LMS) including all-in-one platforms and one other WordPress LMS plugin. There have been great things and not-so-great things about each. I expected that. But then I tested the Zippy Courses Plug-in. Zippy Courses promises you can “create and sell courses without tech headaches.” Does it deliver on this promise? After creating a test course, I can sum …

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Teachery Review: Simple, No Frills, and Wallet Friendly

With all the LMS platforms to choose from, Teachery is gaining a foothold in the ever-increasing course-building industry. And if you’re into simplicity and a more basic production, and might need a little prodding to get things done, you’ll want to listen up. Teachery helps spur you into action, and newer course builders will love how easy it is to use. Teachery is a great option for those who don’t need a ton of bells …

Kajabi Review

Kajabi Review: A Professional Option That’s Both Simple and Elegant

Searching for the perfect learning management system (LMS) can be grueling, so it’s nice to have someone (like me!) do the dirty research work to save you time and energy. Kajabi is a well-known LMS that states you can “easily market, sell, and deliver your content online,” even if you possess the design skills of an infant (the latter might not be their exact words). The site is beautiful, and sign up is pretty simple …