The Product Marketing Strategies of Best Selling Toys Can Make You Money (Sooner Than You Think!)

The toy industry is no child’s play. Aside from being a multi-billion dollar industry, it delivers some of the most innovative products year in and year out. In this post, we’re going to look at some of the bestselling toys for kids, and what their product marketing strategies can tell us about creating a product that’s perfect for your customers. We’ve picked these toys because each of them illustrates a valuable marketing lesson. These products …

2018 Marketing Trends

10 Hottest Marketing Trends in 2018 (And What They Mean for Your Business)

“Alexa, what’s the temperature outside?” I say as I juggle my daughter and son into their clothes for daycare. Five years ago, I didn’t think I’d end up asking a little round gizmo to give me information. Especially since I already had a mini-computer in my pocket—my phone. But here I am talking to a machine… and getting a response back! That’s how quickly our world is changing. Artificial intelligence, voice-based search, augmented reality…. Those …

The World Works Better: From Idea to Published in 2 Months, 22 Days

Thursday, August 31, 2017 at 9:38 am. An email pops up in every Mirasee team member’s mailbox. A project memo from Danny Iny, Mirasee’s founder and CEO. “I’m really excited about this, Danny,” I emailed him back, “but the timeline is TIGHT!” Others weren’t so subtle: “No self-respecting illustrator is going to agree to this deadline!” they warned. While we speculated about whether or not we could pull it off, Mirasee’s content editor, Sophie Lizard, had silently …

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On Challenge, Failure, and the Diffusion of Innovation (4 Course Building Mega-Trends)

A menacing thought sits in the back of every course builder’s mind. For some, it lurks in the shadows and only rarely ventures to the forefront, where it sends shivers of doubt down their spines. And for others, it is powerful and ever-present. It paralyzes them and keeps them from ever finishing their course, let alone launching it. It taunts with questions that cut straight to the bone: “Why would anyone pay money for this …

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We Put 200 Students through a Survivor-Style Bootcamp (And 124 Made It Through)

No less than 700 wanted to get in. After a stringent screening process, only 200 went through the doors. Every two weeks, those who didn’t deliver had to leave. It was a test of commitment, determination, and drive. But only the most steadfast could stay. When the dust settled, 124 were left standing. They survived. They won. It sounds like something straight out of a reality TV show. But, no, it wasn’t Survivor or The …

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The Nightmare of Business… and the Dream of What It Could Be

Your eyes open with a start. Drenched in cold sweat, you shudder, as you try to piece together the images swirling through your mind. They’re hazy, taunting you with the threat of vanishing forever. But slowly, they coalesce. You know this feeling. You were having a nightmare. Your mind frantically examines the fragments as they reassemble, looking for clues. Did something really happen? Or was it all just a horrifying dream? As it all comes …

On the Magic of Connection, Searching Our Souls, and the Humbling Devastation of Losing Your Way

Sometimes the hardest things are surprisingly simple. Not easy, but simple. We set goals, and we strive to achieve them. We work, we reach, and we stretch in the direction we’re trying to grow. Sometimes, we find greater success than we ever expected. Sometimes the goal posts move and, without realizing what happened, we just keep on chasing. And sometimes we find that, in pursuit of those goals, we’ve veered off-course, to a very different …

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How We Generated Over 750,000 YouTube Views (With Only 16 Videos)

If you’re reading this blog post, you can probably relate to how I felt when I launched one of my first online businesses. I was excited, optimistic, and scared all at the same time. The business we started was BootstrapBay, a marketplace for Bootstrap themes and templates (i.e., web design templates). As the initial wave of excitement wore off, we needed to figure out the answer to that one key question… “How are we going …

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4 Ways to Become a Leader in Your Business and in the Industry

What would it mean for you to be a recognized expert in your industry? To have influence, not just on your team and customers but also on your competitors and other players in your industry? To break down barriers and pave new paths? That’s what it means when you become a leader in your industry. And to become a better leader in the industry, you first need to lead from within your business. Having a …