The 10 Best SEO Copywriting Courses for 2024

Copywriting is an indispensable skill to have in the ever-evolving world of digital marketing. But copywriting by itself can only do part of the job. You can have the best written copy in the world, but it won’t make an impact if it doesn’t also rank well in the search engines.

That’s where SEO copywriting—and SEO copywriting courses—come into play. SEO copywriting is the skill of writing persuasive copy and engaging content that also ranks well in search.

As businesses strive to enhance their online presence, the demand for proficient SEO copywriters continues to soar–meaning, with the right training, you should be able to get as much high-paying work as you can handle. 

With this in mind, it only makes sense that you might be looking for one or more SEO copywriting courses that can take your skills to the next level and give you a competitive edge. And that’s what this article is all about.

You’ll learn:

• Insights into the top 10 SEO copywriting courses for 2024.
• Key features and unique benefits of each course.
• Guidance on selecting the right course to meet your SEO writing goals.

Embarking on this journey will equip you with the knowledge and tools to excel in the realm of SEO copywriting.

Ready? Let’s get started!

The 10 Best SEO Copywriting Courses for 2024

The search engines are constantly changing their algorithms. In the dynamic field of SEO copywriting, this means that staying up-to-date with the latest trends and techniques is crucial. 

Whether you’re a budding copywriter or a seasoned marketer, the courses below offer valuable insights and practical skills to elevate your writing skills and cash in on one of the most lucrative types of copywriting–SEO copywriting.

Let’s dive into our list of the top 10 SEO copywriting courses for 2024:

1. SEO Copywriting Course by Yoast

• Level: Beginner to Intermediate
• Cost: $99/year for a Yoast Premium subscription that includes all Yoast academy courses, or you can sample five lessons for free.
• Duration: 8-10 hours
• Delivery Method: Online, self-paced

Yoast, a clear leader in the SEO industry, is renowned for its WordPress SEO plugin. They also offer an in-depth course that covers all the fundamentals of SEO copywriting. But that’s only the beginning of the good news. When you pay $99 for the annual subscription, you get not only this course, but also five other Yoast academy courses, as well as the premium version of the Yoast SEO plug-in for WordPress.

One note to be aware of: the SEO Copywriting course isn’t designed for copywriters specifically. Rather, it’s designed to help anyone create content that ranks high on search engines and engages an audience effectively. 

It’s an ideal choice for anyone (copywriter or content writer) starting in the SEO world.

Yoast’s course combines video lessons with interactive tasks for a comprehensive learning experience.

After taking the Yoast SEO Copywriting Training, you’ll know:

• How to write attention-grabbing copy that is also well-optimized for SEO so that it ranks;
• The steps you need to take to end up with a ready-to-publish text for your website;
• How to come up with a list of relevant keywords for your website;
• How to hook visitors from Google and keep them engaged to the very end;
• How to write content that’s unique, well-structured, and on point; exactly what the search engines need to rank your page;
• What to write about to attract more readers.

All in all, this is a good option if you’re at or near the beginning of your copywriting career. You get access to multiple courses and you know that, since the material has been created by Yoast, you’re going to get high-quality content.

Pros:

• Comprehensive introduction to SEO basics and copywriting.
• Interactive tasks complement video lessons for practical learning.
• Access to a well-regarded SEO plugin for practical application.
• Six courses for a single subscription price.
• Includes a copywriting certificate at the end of the training series.

Cons:

• May not delve deeply into more advanced SEO strategies.
• Focuses primarily on SEO for WordPress.

2. SEO Writing Masterclass by Surfer SEO

• Level: Beginner to Intermediate
• Cost: Free
• Duration: 8 hours
• Delivery Method: Online, subscription-based

Surfer SEO’s masterclass is a comprehensive program focused on creating content that resonates with both search engines and readers. It emphasizes on-page SEO techniques and the use of analytics to refine your writing, making it perfect for data-driven copywriters and content writers, alike.

The course includes 10 videos covering a range of SEO-related topics such as search intent, NLP (natural language processing), keyword research & evaluation, competitors analysis, and many more.

It also serves as an in-depth look at Surfer’s platform and SEO content writing approach, so the course doubles as training in SEO copywriting and in the Surfer platform at the same time.

This masterclass is perfect for copywriters looking to deepen their understanding of on-page SEO and analytics. Surfer SEO provides data-driven insights, making it an excellent choice for those who love a numbers-focused approach.

Pros:

• In-depth focus on data-driven SEO strategies.
• Real-time content analysis tools included.
• Monthly updates to course material keep it current.
• At the end of the class, you’ll be certified in the Surfer software.

Cons:

• Doesn’t cover every aspect of SEO.
• Not the best choice if you have no intention of using the Surfer SEO software moving forward.

3. SEO Copywriting Training by SEO Content Institute

• Level: Beginner to Advanced
• Cost: $995
• Duration: Approximately 24 hours, generally spread across 3 months
• Delivery Method: Online, self-paced

Taught by SEO pioneer Heather Lloyd-Martin, the SEO Content Institute’s training spans from SEO basics to advanced strategies, making it suitable for writers at any stage of their career. 

This training is tailored for writers who want to expand their content marketing skills while mastering SEO tactics to boost online visibility. The course emphasizes practical applications and real-world scenarios.

The course includes:

• An SEO Writing Deep-Dive monthly webinar series
• A Facebook group and a jobs board for copywriting opportunities
• Monthly training calls
• One-year access to the training materials–after that, it’s $29 a month to remain in the course
• A one-year listing in their directory

The course covers topics such as sales copywriting techniques, keyword research, how to optimize existing content, how to uncover new content opportunities, and how to measure the results of your copy.

Pros:

• Covers a wide range of topics, from basic to advanced.
• Emphasizes practical, real-world applications.
• Suitable for all levels of copywriters.
• Badge and certification available after passing a test.

Cons:

• Higher cost compared to some other courses.
• May be overwhelming due to the breadth of content.

4. Content Marketing and SEO Fundamentals by SEMrush

• Level: Beginner to Intermediate
• Cost: Free
• Duration: Less than an hour of video instruction
• Delivery Method: Online, self-paced

SEMrush, a leader in online marketing tools, provides a free course all about combining content marketing with SEO. This training is ideal for those looking to understand how SEO integrates into broader content strategies and digital marketing efforts.

While the course isn’t specifically designed for SEO copywriters, the lessons it teaches about being strategic with SEO in your content writing efforts (blog posts, articles, ebooks, etc.) can also be applied to sales copy. 

The lessons in the course covers the following topics:

• Content Marketing Plan
• Guest Posts
• Collaborating with Marketing and PR
• Content Syndication
• Interviews
• Types of Content
• Content-Based Link Building
• Creating Great Content

Some of the topics covered are unique. For example, most SEO copywriting courses spend little to no time on backlinks and backlink strategy–a very important aspect of a website’s overall SEO strategy.

This course is particularly useful for beginners and offers great value at no cost, and it doesn’t take long to work your way through the material. So, if you’re fairly new to the SEO copywriting game, taking this course is really a no-brainer.

Pros:

• Free access to high-quality content from an industry leader.
• Focuses on integrating SEO within broader marketing strategies.
• Access to SEMrush toolkit for practical exercises.

Cons:

• More focused on content writing, less focus on advanced copywriting techniques.
• Mainly for beginners and intermediate learners.

5. Content Marketing Course by DMI

• Level: Intermediate
• Cost: $445
• Duration: Approximately 10 hours
• Delivery Method: Online, self-paced

This course, offered by The Digital Marketing Institute (DMI), focuses on content marketing, but also includes a significant emphasis on SEO copywriting. This course is suitable for marketers seeking a holistic approach to digital marketing, with SEO writing as a key component.

While a bit pricey at $445, the price includes a Digital Marketing Institute Power Membership, which gives you access to premium content, webinars, courses, and a community.

The course’s four modules offer about 10 hours of learning content, broken down this way:

• Module 1–Content Marketing and Content Research
• Module 2–Content Creativity: Brand and Storytelling
• Module 3–Using Content for SEO and Email Marketing
• Module 4–Getting and Sharing Social Media Content

DMI’s course is a comprehensive dive into content marketing with a strong focus on SEO. It’s best suited for marketers with some experience looking to specialize in content strategy and SEO.

Pros:

• Extensive coverage of content marketing and SEO.
• Recognized DMI certification upon completion.
• Access to DMI’s comprehensive digital marketing resources as part of your membership.

Cons:

• High cost may be prohibitive for some learners.
• Includes broader marketing topics beyond SEO copywriting, which you may not be interested in.

6. SEO Copywriting Course by Carmine Mastropierro

• Level: Intermediate to Advanced
• Cost: $49
• Duration: 12 hours
• Delivery Method: Online, self-paced

Carmine Mastropierro’s course offers personalized insights from an experienced, well-respected SEO copywriter. It covers practical tips for writing compelling content that ranks, appealing to those who prefer learning advanced tactics from real-world examples.

The course curriculum includes:

• Introduction to SEO Copywriting
• Keyword Research
• Word Count and SEO
• Internal and External Linking
• Page Speed and User Experience
• Voice Search and SEO Copywriting
• Schema Markup
• Open Graph Data
• Writing SEO Copy from Scratch
• Thank You for Finishing the Course/Summary

This course includes all the training modules, free templates, worksheets, and exercises. It also includes coaching and mentorship from Carmine himself, a private Facebook Mastermind, and insider SEO strategies. With everything you get in this course, the $49 cost is a super value.

Pros:

• Direct insights from an experienced SEO copywriter.
• Focus on practical tips and real-world examples.
• Tailored for intermediate to advanced writers.
• In addition to access to the course, you get lifetime updates.

Cons:

• Less structured compared to some other courses.
• Limited multimedia or interactive content.

7. SEO Copywriting Certification by SuccessWorks

• Level: Intermediate to Advanced
• Cost: $995 for one year’s access; You can renew for $350 per year.
• Duration: 3 months
• Delivery Method: Online, instructor-led

SuccessWorks provides a certification course that delves deep into SEO copywriting techniques and strategies. This course is perfect for professionals aiming to gain a formal certification to bolster their credentials in the SEO writing field. And best of all, this course has been created by Heather Lloyd-Martin, the lady Forbes dubbed “the pioneer of SEO copywriting.”

You’ll learn:

• How to uncover hidden strengths that can help companies make more money.
• Proven ways to increase sales by changing how you write your copy.
• How to find the best keyphrases that will drive massive traffic to your site.
• How a simple strategy can help you gain top rankings for scads of keyphrases.
• Easy ways you can “tweak” existing content for better search rankings and more social shares.
• The “secret weapon” for getting prospects to choose your search listing over your competitors.
• How you can uncover new content opportunities and drive more traffic. 
• Ways to measure success using Google’s free tools.

This certification course is comprehensive and geared towards professionals looking to validate their expertise with formal recognition. It’s thorough and requires a serious commitment to complete.

But you won’t be on your own to learn the material. In addition to all the training provided in the course, your subscription fee gets you a seat inside an engaged, thriving Facebook group of copywriters from all of the world.

If you’re really serious about becoming a top-notch SEO copywriter, this course is one of the best.

Pros:

• Offers formal certification in SEO copywriting.
• Instructor-led, providing personalized feedback.
• Focuses on both writing skills and SEO strategies.

Cons:

• Higher cost than most other courses.
• Requires a significant time commitment.
• Tight focus on SEO copywriting means that a broader view (such as how content writing strategy and SEO copywriting overlap) is not covered.

8. Search Engine Optimization by EdApp

• Level: Beginner
• Cost: Free
• Duration: 4 hours
• Delivery Method: Mobile app-based, microlearning

EdApp’s course is designed for business owners and marketers who are interested in implementing an SEO strategy for their company website. It covers all the essentials of SEO copywriting in a flexible, mobile-friendly way, making it a good fit for those with busy schedules.

The course covers:

• Why We Have Invested in SEO
• Defining Your SEO Goals
• Keyword Research
• Planning for High Quality Content
• Link Building
• Technical Optimization

EdApp’s course is perfect for beginners, offering a quick and convenient way to learn the basics of SEO copywriting through a mobile app–ideal for learning on the go.

Pros:

• Ideal for beginners with its microlearning approach.
• Mobile-friendly, convenient for on-the-go learning.
• Free, making it accessible to everyone.

Cons:

• Not comprehensive enough for advanced learners.
• Lacks interactive or hands-on projects.

9. Content Marketing Training by Reliablesoft

• Level: Beginner to Intermediate
• Cost: $119 (normally $600)
• Duration: 25 hours
• Delivery Method: Online, self-paced

Reliablesoft offers two courses focusing on the integration of content marketing and SEO: a keyword research course and a content marketing course. The content marketing training is ideal for those looking to develop a comprehensive understanding of how content marketing and SEO work hand-in-hand.

The content marketing course will teach you how to write copy for the web, how to optimize that copy for search engines, and how to promote your content to the right audience. It’s well-suited for those starting out or looking to solidify their understanding of how these two disciplines intertwine.

But the best reason to sign up for Reliablesoft is that you get access to the content marketing course, an SEO course, a digital marketing course, and seven other courses totaling 75 lessons that are part of the Ultimate Digital Marketing Bundle.

So, if you feel like you need more comprehensive training across the broad landscape of copywriting, this could be your best choice.

Pros:

• Combines content marketing with SEO principles.
• Affordable and comprehensive for beginners and intermediates.
• Includes actionable strategies and tips.
• Recently updated (November 2023).
• SEO certification.

Cons:

• May not delve deeply into advanced SEO strategies.
• Less focus on writing techniques.

10. SEO Copywriting: Rank and Get the Click (Udemy)

• Level: Beginner to Intermediate
• Cost: $64.99
• Duration: 3.5 hours of video instruction
• Delivery Method: Online, self-paced

Udemy’s course, “SEO Copywriting: Rank and Get the Click,” provides a practical approach to creating content that ranks well and drives engagement. It’s a great option for those seeking an affordable, self-paced learning experience.

Since this course was created, over 1,200 students have taken the training, nearly 400 have left reviews, and the average star rating of those reviews has been 4.3, which is excellent.

The course covers the following content:

• Important Elements of Your Page
• Getting the Click
• About Keywords
• Creating Your Keyword List
• Writing Great Copy
• Case Study, Making Sense of Keywords
• Bonus: Intro to ChatGPT and AI

Udemy’s course focuses on actionable strategies for creating content that ranks and engages.

Pros:

• Affordable and self-paced.
• Practical approach to writing content that ranks.
• Includes assignments and downloadable resources.
• Suitable for beginners and intermediate learners.

Cons:

• Limited advanced content for experienced SEO writers.
• Relies heavily on video lectures with less interactive content.

Are SEO Copywriting Courses Worth It?

When considering whether to invest in an SEO copywriting course, it’s crucial to weigh the potential benefits against the time and financial commitment. Here are some key considerations to help you decide if these courses are worth it:

• Up-to-Date Knowledge: SEO is constantly evolving. A good course keeps you abreast of the latest algorithms and best practices. Look for a course that has just recently been created or one that is updated regularly (and gives you lifetime access to the most recent version).
• Practical Skills: Courses often provide practical skills and tools you can immediately apply, improving your writing and SEO strategies. Some high-level philosophy and strategy discussion is OK, as long as it doesn’t come at the expense of the practical content.
• Certification and Credibility: Some courses offer certifications, which can enhance your resume and credibility in the field. Sure, a certification is “just a piece of paper,” but some clients are impressed by credentials.
• Networking Opportunities: Many courses provide access to a community of professionals, offering networking and collaborative opportunities. In fact, such community connections often lead to paying gigs!
• Return on Investment: The right course can lead to better job opportunities, higher-paying gigs, and the ability to attract more clients. Don’t learn just to be learning; choose a course that you think will lead directly to more work.

Negatives to Consider:

• Cost: Courses can be expensive, and it’s important to ensure the potential ROI justifies the expense. We’ve included courses in this list that range from totally free to fairly expensive.
• Time Commitment: Balancing course work with other responsibilities can be challenging, so look for a course that not only gives you the most “bang for your buck,” but also delivers the most value per hour that you have to devote to it.
• Information Overload: Some courses may overwhelm beginners with too much information too quickly. Look for a course that gives you everything you need, but nothing that you don’t.

Ultimately, whether an SEO copywriting course is worth it depends on your current skill level, career goals, and how you prefer to learn new skills. For many, the benefits of structured learning, updated knowledge, and networking outweigh the negatives, making these courses a valuable investment in their professional growth.

Some people will point out that you can learn everything you need to learn about SEO copywriting from blogs, YouTube videos, and podcasts, combined with trial-and-error learning on client projects. And that’s fair. 

The problem is that there’s a huge opportunity cost involved with this approach. You could literally take two or three years learning the ropes with this approach, while you can cut that time down to a few months at most by taking one or more of the courses presented here. We know which approach we’d recommend.

Elevate Your Skills with the Best SEO Copywriting Courses

The journey to mastering SEO copywriting is an ever-evolving one, and the right course can make all the difference. 

The 10 best SEO copywriting courses for 2024 we’ve explored in this article offer a range of options tailored to various skill levels, budgets, and learning preferences. From comprehensive beginner-friendly courses to specialized training for advanced learners, there’s something for everyone looking to enhance their SEO copywriting prowess.

Whether you’re a novice writer seeking foundational knowledge or an experienced marketer aiming to refine your skills, these courses provide valuable insights, practical skills, and the latest strategies to stay ahead in the competitive field of SEO copywriting. Investing in your education with these courses not only enriches your skill set but also opens doors to new opportunities and professional growth.

So, take the leap and choose a course that resonates with your goals. The world of SEO copywriting awaits, and with the right tools and knowledge, you’re set to thrive in it.

Best of luck, and happy learning!