The Ultimate Guide to Creating Training Manuals To Super-Charge Your Business

This post is a finalist in our Ultimate Guides Contest. Show your support for this, or any of the finalists by commenting, sharing and joining the conversation! You have a business. You have a site. You blog. You promote. You reciprocate. You try all the suggestions you read about on growing your business. You have all kinds of methods and procedures. You finally get a rhythm down and find certain things that work. So naturally, …

The Ultimate Guide to Choosing a Perfect Virtual Back Office

Ahhh….. the good old days. Opening a business was as simple as setting up a folding table in your local park. You had a shoebox to collect money and sold the lemonade that your Mom helped you make. If you were particularly on the ball (or had parents who worked in local government), you might have spent $10 for a permit to sell lemonade in the park. Otherwise, the mechanics of running a lemonade stand …

Mastering an Entrepreneurial Toddler Mentality… and Why That’s a Good Thing!

As entrepreneurs we get in the game because we feel we can offer something (a service, a product, something!) of value. We feel we can serve in a better fashion running our own show than in a corporate environment. We feel we are fulfilling a need in the world. While the motivations above are a good start to entrepreneurship, they are quite vague. Think about them – we want to offer something that we know …

Planning a Business Retreat: One Step Back for Two Steps Forward

It’s been a crazy couple of weeks. Or months. Or years. You’re doing your time, responding to your emails and blog comments, reaching out and building new relationships, and always creating content, thinking about the future and planning what you’ll need to get there. It can be exhausting, and no matter how much you love what you do, how passionate you are, or how much it all matters, you can’t keep this up forever without …

Success: 3 Lessons I Learned as a Freelance Opera Singer

I know how to be ridiculous. I worked on five arias every day for six months to get ready for an audition with an opera company I didn’t want to sing for, only to stand backstage and tell myself, “Just get through this audition and you never have to do it again.” That’s ridiculous. I would ridicule myself into achieving something (namely, getting a gig with such-and-such opera company) so I could prove to myself …

Thinking In New Boxes with Alan Iny (Marketing Insights Podcast)

On today’s episode of the podcast, Danny interviews his cousin Alan Iny, co-author of the new book Thinking in New Boxes. The book is all about how people think. It’s about how thoughts are constrained in our minds and, what that means for challenging our perceptions. We all think in boxes. They’re a symbol for a mental model or framework. Most of the time we can’t help but use them, but what we need to …

Using Evernote To Expand Your Brain’s Memory Capacity

If you don’t know what Evernote is, the core idea is a cloud-based note-taking system. Think like sticky notes, but digital and they can be accessed from almost any device that has an internet connection. Back when paper was a more valued resource, what would you use sticky notes for? A quick memo? A recipe? Maybe a quick shopping list you jot down after lunch. It doesn’t matter because that is the point of a …

Business Mistakes as Opportunities to Connect With Your Audience? (Marketing Insights Podcast)

Mistakes, fumbles, screw-ups, blunders – unfortunately, in our daily lives and businesses we’ve all had them, they’re inevitable. But what you may not know is that they’re great learning tools. If you mess something up or make a gigantic mistake, you end up bouncing back with more vigor and intensity just to prove that mistake wrong, to prove that you can do it, and because of that you not only learn from your mistakes but you bounce back …

"Learn Anything in 20 Hours" with Josh Kaufman (Marketing Insights Podcast)

What would it mean to you and your business if you could identify one skill or ability that was missing in your business – from closing sales to working Photoshop – and learn how to do it, and do it well, in just 20 hours? I wouldn’t have believed it was possible myself – but after listening to the following with interview with Josh Kauffman by our own Danny Iny, I’m not only convinced – …