Understanding Marketing: 3 Marketing Reality Checks

Do you want to make money online? I do. I know a lot of us do. It’s the dream of earning good money via passive-income and then just writing and blogging about what you love every single day. Now, if you were like me, the start of the journey was really good. The feeling of inspiration was practically overwhelming! I had my idea and I wanted to bring it to the world – and make …

Hiring Strategies: How Danny Iny Built the Mirasee Team

Long ago in days of yore, a young baker wanted more out of life than flour and dead fruit. She consulted Craigslist, and noticed an ad looking to hire an Entrepreneur’s Assistant. Could this be it? She wondered. Could this be an opportunity to use that third of a business degree, and sadly untapped creativity? It turned out that it was! That was the first time I’d ever seen any mention of Danny Iny – …

Tim Ferriss On How To Market A Book

Today’s episode of Fireside Chats with Danny Iny, is a special treat: an interview best-selling author Tim Ferriss about his new book, the Four Hour Chef. He and Danny explore marketing, book launches and how to get the most out of your audience. Tim Feriss has previously launched two internationally acclaimed books to resounding success, and he shares the techniques that he considers the most important to planning and executing a successful book launch. Always …

The Ultimate Guide to Competitor Analysis

You don’t know how it happened. All of a sudden, you noticed a dramatic drop in your revenue, your traffic, your conversions. You turn around, and there he is. Rearing his giant ugly head, baring his sharp teeth dripping with saliva… a competitor. You turn to your left and in the near distance you see another, headed quickly towards you. You turn to your right, another. You look ahead, another. You are surrounded. Tweet1PinShare6 Shares

Why the Deck is (Unfairly) Stacked Against You When You Are Starting a New Business

Warning: This post is long, and it may not be a fun post for you to read, but I think it’s an important message to share with you… When you are starting a new business, your head is full of dreams. Dreams about the life that you’ll create for yourself, the impact that you’ll make on the community that will assemble around you, and the difference that you’ll make in the world. You’re intimidated to …

4 Types of Head Trash that Cripple Your Ability to Make Money Today

“What the hell!?!” you yell at your computer. It only takes a glance to see your bank account is in worse shape this month than it was last month. You were supposed to be making really good money by now, not scratching to make a living. Not after all the work you’ve put in. And yet every day is a struggle. How do I make money today? What if things never take off? What if …

How to Earn Extra Money: A Six-Figure Revenue in 73 Days?

 “Generating six-figure revenue just doesn’t have to take a long time.” At least, that’s what one of my business advisors told me when I started out in the entrepreneurial world. In theory, what he said made sense. But I didn’t believe it… until I had done it myself. Frustrated with the state of “modern” healthcare, I retired as a board-certified plastic surgeon at the age of 40 in 2003. A couple of years later, I …

Principles of Economics: 4 Reasons the Economy Matters to Marketers (Like You!)

Note from Danny: This is a guest post from one of my students, William Cowie. His ideas are a bit different from what you usually read here at Mirasee, but his message is *very* important – so take the time to read this post, and leave him a comment with your thoughts. And check out his free email course, which is worth waaaaay more than what he’s charging. 😉 Imagine Annie. Annie reads your killer …

Google, Apple, Amazon and Google: How Businesses Become Platforms (Interview with @PhilSimon, author of Age of the Platform)

What’s the secret of the success of Google, Apple, Amazon and Facebook? Platforms. They took a single business model and evolved it in dozens of different directions. Rather than fighting for market *share*, they all did a fantastic job of *exploding* their market *size*. Talk about business model innovation! And you don’t have to be a 50 billion dollar company to do the same. I caught up with Phil Simon, author of Age of the …