Creating a Nation of Coffee Drinkers: Starbucks [CASE STUDY]

Sometimes an idea is too new, and the world just isn’t ready for it yet. But other times, the right idea at the right time can cause an industry to explode. Well, it doesn’t explode overnight, exactly, but every new company trying out a new idea has the potential to be absolutely astounding. Pinterest. Twitter. WordPress. Starbucks. What all of these companies have in common was that they created new markets for themselves by giving …

Surviving the Death of a Customer Base: New Market, Old Spice [CASE STUDY]

Old Spice had a problem. Their customers weren’t leaving them for a competitor, cutting back on luxuries, or trying home-made alternatives to aftershave. They were, quite literally, dying off. Yep, that’s right. Old Spice had such extreme customer loyalty and branding power that their customers used their aftershaves – and other products – right into the grave. Unfortunately, not too many new customers were taking their place. Younger potential consumers associated the brand with retirement …

Innovative Marketing Ideas: How Sprinkles Took a Big Bite Out of the Baked Good Market [CASE STUDY]

There are trends in almost everything. Clothes, values, television, the terrible music kids listen to these days… and in baked goods, too! Yes, that’s right, even desserts as iconic as the wedding cake get a little nervous when a new, sweet young thing comes to town and gets all the attention. But that sweet little thing doesn’t have it so easy, either! It just wants to be taken seriously and receive all the respect (and …

The Gmail Club: A Lesson in Exclusivity [CASE STUDY]

This case study is part of our “4 Questions of Marketing” feature, that’s running all month long. At the end of the month, we’re going to send our subscribers some extra case studies, that we aren’t publishing anywhere else. So if you want them, make sure to subscribe… 😉 People don’t like change. This is true in general, and it’s even truer when it’s about something we use every day. That’s why email isn’t the easiest …

ING Direct Gets It Right With Great Business Model Innovation! [CASE STUDY]

Banks aren’t winning any kind of business popularity contests. Between their high rates and fees, to the terrible service, to a general perceived lack of trustworthiness, banking has become the industry that we all love to hate, and for good reason; when a company charged with stewarding your money starts demanding fees and issuing service charges of all kinds just to access your money, there’s a problem. (And this is all in addition to the …

5 Key Business Insights to Guarantee Success with any Niche, Brand or Product

My journey into online marketing has been a real experience. A roller coaster ride of the ecstasy of selling my first e-book (the system works and I’m making money, hurrah!) and the frustrations of building traffic and engaging subscribers (build it and they will come, pah!). Having plugged away for the past 18 months, I’m finally starting to see the fruits of my labor and enjoy a momentum that’s building nicely and producing consistent results. …

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Productivity Interview: Erin Blaskie of BSETC.com and ErinBlaskieInc.com

A few years ago, when I started doing my entrepreneurial thing, I received a Facebook invitation to “like” this girl, Erin Blaskie, the owner of what seemed to be a VA (virutal assistance) firm. Her Facebook profile was interesting, her business was interesting, her website was well done — and she was kinda cute, so I did.

Fast-forward many years and I’ve watch this VA firm owner become an monster-implementer and dynamo. Every time I blinked she was launcing a new webinar, a new training program, a new community,or entering into a new JV. She was absoluutely fearless — she tried it all. Looking at her go made you wonder what the hell is stopping anyone, really?

Besides owning her VA firm Business Services Etc. and now an online presence consulting firm that serves everyone from solo-entrepreneurs to big name firms like Travelocity, Crystal Light, and Tassimo — just watching her is lesson in promotion. I’ve seen her speak at WordPress camps, she’s done  interviews everywhere, and she also guest blogs on some pretty big blogs like Lawyerist and MSN’s Business on the Main.

Come listen and we talk about how she manages to do it all, being a new Mom, and the ajustments she’s made to her business and her life, as well as her solution to make it work…

Productivity Interview: Joshua Fields Millburn from The Minimalists

One year ago, Joshua Fields Millburn and his friend of 20 years, Ryan Nicodemus, got to talking about happiness. They realized that now that they have “made it” and got what society told them would make them happy – they weren’t. So, they embarked upon a journey of shedding excess, living more meaningfully and in the process found themselves, their health and their passion. To chronicle this transition, they start the website The Minimalists, where they …

Productivity Interview: Danny Iny from Mirasee

Note: The Productive Marketing Survey is open and we really need your help! It takes 10 minutes, multiple choice, and there are prizes to be won. Click here to access the survey. Danny has had a monumental year. He took the Mirasee Blog to over 10,000 readers per month, guest blogged himself into notoriety, wrote and published two books, ran a marathon, got married and is the CEO of his own startup. I look at Danny …