As a small business owner, it’s easy to get caught up in the day-to-day grind: deadlines, bills, maybe even another job. We focus only on the urgent tasks that are right in front of us and forget everything else. This is a huge mistake, especially if you are just starting out. As a business owner, your primary job is to see what could be (not just what is).
Does this sound familiar? A small business owner sells her products online and to a few select resellers. She manages all her sales and inventory in scattered spreadsheets, and laboriously creates custom invoicing with Word documents. She uses a basic email provider, and has a WordPress site to sell her products and represent her company.
Growing up, no one would have believed me if I told them that I would graduate from Georgia Tech and go on to manage $11 million in revenue as an associate product manager for my first job. In fact, the odds were always against me being born in the USA to a working-class immigrant family. After my father’s family business burned down, my grandfather decided to bring the family to the US from Korea.
We all know entrepreneurship has its ups and downs, and that’s putting it mildly. No doubt, you have days where you imagine ripping your laptop from its power source and throwing it through the window of your beautifully appointed downtown office the cheap café down the street. (However, if you actually did that, I’m not sure if this blog post will help you!)
The first year of my business, I spent nearly half my business time and income on training classes (like the Audience Business Masterclass). The other half went to childcare that made it possible for me to work. I was able to spend so much on training because I had a partner whose income paid for rent and groceries.
It’s a sadly familiar story – after the excitement of conducting extensive audience research and crafting a killer initial offer, you find yourself sitting at your computer, staring blankly at the screen in front of you as paralyzing discouragement starts to set in. Why? It’s all because the awesome technology product that promised hundreds of conversions has suddenly become a setup nightmare.
“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” ~ Steve Jobs Does this scenario sound familiar? You have a friend who seems to have an uncanny knack of knowing when to start projects and when to hold back, and you wonder how he does it.
You’re out to lunch with a friend you haven’t seen in a while. “How’s business?” your friend asks. “Fine,” you say. “It’s going well.” And while it’s not a total lie – your business is doing OK – it isn’t growing the way you wanted it to. Rather than talk about it with your friend, you quickly change the subject. Does this sound familiar? Unfortunately, too many entrepreneurs are stuck in a place of “not …
Ever get totally overwhelmed just thinking about launching a product, creating a signature program, organizing an event, or redoing your website? Are you wondering how you can possibly add another thing to your to-do list when your plate is already full? How do you maintain your sanity while serving as the project manager, copywriter, video editor, event organizer, media liaison, and content creator all at once?
Welcome to 2015! On behalf of the entire Mirasee team, I want to wish you and your loved ones a healthy, joyful and prosperous New Year.