Joshua Delos Reyes Authentic Marketing

Authentic Marketing: How to Attract More Customers by Removing the Hype

Are you tempted to use hype and exaggeration, so you can cut through the noise and get your audiences to pay attention? “Double your profits in 7 days or less, guaranteed!” “The best CRM software in the world!” “10x your website traffic with just a few clicks!” If you find yourself veering towards claims like that, restrain yourself. Hype annoys prospects and customers. Up to 76 percent of survey respondents think that advertising is exaggerated and …

5 Easy-Peasy (But Effective) Tips for Powerful Audience Engagement

Unlike other business people, solopreneurs must do everything alone. Every business role requires your attention—from project management and accounting, to marketing and customer service. Though it takes a lot of time and effort to keep such business afloat, the hard work eventually pays off. If you are brave enough to become a solopreneur, congratulations. While such an endeavor is difficult, with the right tools and the right mindset, it is far from impossible. There will …

CRM for Solopreneurs

But I’m a New Solopreneur. Do I REALLY Need CRM Software?

Customer Relationship Management software (CRM) is usually associated with smooth talking sales guys from BigFirm Inc. These guys use state of the art systems that costs thousands of dollars every year and require months of training just to even turn them on! Luckily, the landscape of CRM software has evolved, and while those sales guys from big companies and expensive software are still kicking around, CRMs are now affordable, and accessible to the solopreneur. In …

customers into promoters

How to Turn Your Customers into Promoters

How often do you go to a restaurant or see a movie because a friend recommended it? That opinion probably means a lot more to you than online reviews from strangers or any advertising you see, because it’s from a real source you trust. According to a study by Ogilvy, Google, and TNS from 2014, word of mouth was listed as the largest influence on consumer purchases. From that same study, search and company websites …

Blog Post Ideas Writer's Block Cure

Writer’s Block Cure: 100 Resources To Never Run Out of Blog Post Ideas Again

Nobody tells you this, but you’ll probably quit blogging. After the honeymoon period, when the excitement of a new blog wanes and the headiness of authorship dissipates, it hits. Blogging is a lot of work! Once you start, you have to keep going. If you want the traffic to continue flowing, you have to keep feeding the machine with posts. And not just any post you quickly crank out of your keyboard. No, the blog …

list building

What Can Animal Behavior Teach You About List Building? A Lot

Four months ago, I had no idea that a huge responsive email list was considered the most important asset in the online marketing world. In my fledgling online business awareness, I naively thought that my assets were knowledge of my topic, my teaching skills, and my charisma. Since then, I’ve had a pretty steep learning curve, and my brain kicked into overdrive integrating all the new information on A/B split testing, opt-in bribes, and setting …

blackboard free

Why You Should Give Away Your Best Content… for FREE!

What do water slides and summertime fun have in common with content marketing and your business? Nothing? Not quite. Imagine for a moment, you’re a seven-year-old. You walk into an indoor water park with your parents and look up, up, up to the tallest indoor water slide you’ve ever seen—a twisting, turning yellow tube wrapped three times around a lighthouse replica ending in a heated pool surrounded by a towering reproduction of coastal rocks. You …

guest blogging tag

How to Get Traffic to Your Blog (How I Became the Freddy Krueger of Blogging)

“Wow, Danny, you’re like the Freddy Krueger of blogging—wherever I turn, you’re there!” I received several comments like that when I started my business. The consensus seemed to be that I was everywhere. No matter which blog or website you visited, I was the cyberstalker who was there waiting for you. I didn’t mind the comment. In fact, I liked it. I liked it because it was meant as a compliment. When I caught your …

Content Marketing: Fat, Sick, and Nearly Dead?

Is your website traffic going downhill? Are you desperate to halt the sharp drop in your site’s unique visitors? Stop your subscribers from deleting your emails before they click through? Or maybe just get more visitors to actually read your posts, instead of clicking away after a few seconds? You’re not alone. Even the experts are getting fewer comments, views, opt-ins, and shares. Leading so many to conclude that content marketing is fat (over-saturated), sick …