social media tactics disha dinesh

5 Social Media Tactics That Bring Results (And The Best Tools To Use)

Do you spend hours putting together a blog post only to see it die without any activity on social media? Are you a small team struggling to make an impact on the large landscape that is social media? Do you barely see any buzz, leads, or sales to justify the effort you invest in your content? It’s true, content marketing—particularly social media marketing—can be slow to produce results. You can waste a lot of time …

event marketing

Event Marketing with Social Superheroes [INFOGRAPHIC]

Need help with event marketing to fill your event fast? Have no fear, the social superheroes are here! When it comes to event marketing and planning, social media networks like Facebook and Twitter have become superheroes to event managers. Use them not only to organize and market events, but also forge strong relationships with thousands of other professionals, speakers, and potential attendees. They may be just what you need to take your event marketing to …

blog post openings lexi rodrigo

5 Blog Post Openings That Hook Readers (Based on Science)

Next time you want to improve the opening of your blog post, try this: Click and drag your cursor to highlight the first sentences you’ve written—right until the point you actually get into what the post is about. And now hit “delete.” If you’re like most writers, you hem and haw, take a convoluted route, and give all manner of background story before getting to the meat of the post. Now that you’ve gotten rid …

how to make videos keri vandongen

How to Make Videos Authentic: Speak Effectively from the Heart So Viewers Love Watching You

Your mouth quivers as you stare into the camera. The voice that comes out doesn’t sound like you. Talking at the camera feels weird as there’s no physical energy. There’s no one there to talk with or to respond to you. You’re told to turn on the camera and smile, breathe, relax, act naturally, be yourself, have fun. But it doesn’t help. I know! This is the same generic advice that didn’t work for me …

Joshua Delos Reyes Authentic Marketing

Authentic Marketing: How to Attract More Customers by Removing the Hype

Are you tempted to use hype and exaggeration, so you can cut through the noise and get your audiences to pay attention? “Double your profits in 7 days or less, guaranteed!” “The best CRM software in the world!” “10x your website traffic with just a few clicks!” If you find yourself veering towards claims like that, restrain yourself. Hype annoys prospects and customers. Up to 76 percent of survey respondents think that advertising is exaggerated and …

repurpose content

9 Ways to Repurpose and Breathe New Life Into Your Marketing Content

As a content marketer, you’re obsessive. You spend laser-focused time digging up topics to captivate and engage your audience. You optimize, research, outline, write, and pick through for weakness. You ride the highs of discovery, the lows of setbacks, and relish the home stretch when a content piece nears completion. Finally, you clean that beauty up for its debut, feeling every long minute that went into its inception. And then… it’s over. While it’s wonderful …

how to write a nonfiction book

How to Write Your Nonfiction Book from Scratch in Just Three Weeks

“I don’t have the time.” “I can’t motivate myself to write every day.” “I’m not inspired to write anything today.” Or how about: “I’m great at starting a book … it’s the finishing that’s the problem.” “How do I know finishing the book’s even worth it?” “I keep getting new writing ideas I’m more excited to work on than the last one.” I’m sure you’ve been there. … procrastinating on writing because emails have to …

Return Visitors: 5 Keys to Keep Them Coming Back for More

Whenever somebody approaches me for advice on making their marketing strategy more effective, they usually ask me three questions: How do I get more traffic? How do I get more traffic? Oh, and, how do I get more traffic? I think I may be able to spot a trend here. We’re all so concerned about that One Metric that Surpasses All Other Metrics: more traffic. After all, it seems like a simple equation. More traffic = …