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The Content Marketing Ecosystem [INFOGRAPHIC]

Who does content marketing? Nowadays, depending on how big your team is, content marketing can be a DIY task, outsourced to freelancers, passed on to an agency on retainer—or a little of each! All of those players are part of the content marketing ecosystem. The infographic below shows the results of surveys among those who carry out content marketing: agencies, employees, and freelancers. It reveals: the most popular types of content that agencies create for their …

camera shy

“Help, I’m Camera Shy!”

I used to be camera shy, and I got over it by accident. The kids I worked with were not improving enough by only attending speech therapy sessions. Home practice was a battle. Teachers and friends couldn’t understand what the kids said. So I spent an entire summer learning how to create and appear in videos. The kids were enticed to practice speech by taking turns talking with my virtual video persona. The impact was …

guest blogging

Danny Iny’s Ultimate Guide to Guest Blogging

Who would’ve expected guest blogging to get so controversial? Once, it was all the rage in online marketing. And then, bloggers began claiming that it doesn’t work, it’s not worth the effort, and we should all do something else. They even have numbers and charts to prove their point. As always, we at Mirasee don’t get easily swayed by fads. Things are rarely black and white. And often, the answer to a question isn’t a simple …

build your email list

12 Case Studies Show How to Build Your Email List—Without Guest Blogging

So you want to build your email list… but you absolutely don’t want to do any guest blogging. I get it. Maybe you’re one of those people who hate to write. (I don’t understand how anybody could hate writing, but I won’t judge you.) Maybe you’re a terrible writer. And you can’t afford to hire a ghostwriter. Or maybe you’re a terrific writer, and you love to write (yay, you!), but you just don’t have the …

Featured Image

If This Then That Recipes: A Starter Guide For Bloggers

Geometry was a tough course for me. It was all those “proofs” and trying to remember the proofs that came before that could then be used for the next one. One of the recurring phrases was “If this, then that.” For example, IF two parallel lines are intersected by another line, THEN the opposite angles are equal.” Now, there’s something I’ve used so many times since. But all sarcasm aside, I now use a different kind …

how to write a free report

How to Write a Free Report that Sells Your Online Course

You’ve probably heard the advice to create a free report to give away in exchange for people’s contact information. That’s excellent advice, especially for online course creators. Aside from helping you attract “hot” prospects who are interested in your course, a free report comes in handy for many other purposes: Give it as a bonus to your students. It will provide useful information and reinforce the reasons they enrolled in your course (this method may …

How to Start a Successful YouTube Channel

How to Make a Successful YouTube Channel [INFOGRAPHIC]

If you’re already blogging, tweeting, pinning, Facebooking, Instagramming, and snapping why would you want to create or put more energy into your YouTube channel? For one thing, it boasts over 1 billion users who watch millions of hours worth of video every day. And many of them are highly engaged. They comment. They share. They like or dislike. No wonder, seemingly ordinary people, just like you and me, have become YouTube celebrities, earning millions of dollars from …

ethical marketing

How to Do Ethical Marketing Through Engaging Storytelling

Does it feel like your marketing won’t be effective unless you lie, exaggerate, or make false promises? Do you want to use scarcity but don’t want to be pushy? Do you want to sell more, but are worried it will erode your audience’s trust? Do you want to be honest and straightforward yet effective in your marketing? Does ethical marketing even work? Yes, it does. I’ll show you how. Ethical marketing involves engaging your audience by …

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