how to guest blog

How to Guest Blog: Do You Really Need to Build Relationships With Editors Before Pitching Them?

Most guest post advice recommends building relationships with editors or bloggers (sometimes they’re the same person) before pitching them. No shortcuts. Send lines like: “I’ve been a fan of your blog even before you had thoughts of creating it!” (Doesn’t matter they obviously can’t read minds.) “I’ve been following your blog for the past 10 years.” (Doesn’t matter they’re 10 years old.) “You may have seen my name in the comments section of your blog.” …

increase email open rates

8 Ways to Increase Email Open Rates and Get More Subscribers to Read Your Messages

You work hard to get email subscribers. You created one awesome freebie. Paid a designer to make it look pretty. And hired a copywriter to write a persuasive opt-in page. So now that they’ve subscribed to you… why won’t they read your email? Why are your email open rates in the single digits? And tanking? First, you need your users to become familiar with your brand. The more users become familiar with your brand, the …

lead generation

Lead Generation: 5 Ways to Optimize Your Blog

So you’ve spent a whole bunch of time crafting content for your business blog, and though you’re getting visitors, no one seems interested enough to engage with your brand further. Does that mean your content is bad or irrelevant? Possibly, but unlikely.  A lot of the time, it’s because your blog simply isn’t optimized to generate leads. Pretty much every business that has its own website is creating blog content. Unfortunately, not all of them …

social media engagement

4 Ways to Turn Social Media Followers into Raving Fans

So you have a Facebook page with a decent number of followers. You’re excited about the content you publish there. People like your posts, comment on your content, and even click on your links from time to time. The number of your followers continues to grow. What they don’t do, however, is tell their friends about your brand or take any other actions that can help your bottom line—in spite of all your efforts. Having …

cold email list

How to Warm Up (and Win over) Your Cold Email List

Is your email list colder than–and about as old as–the Ice Age? Maybe you haven’t sent an email in several weeks (or months!), or perhaps you’ve been inconsistent and haven’t had good open rates. Whatever the cause, your list has become a detached and impersonal ghost town… in the middle of winter. But, knowing a list is a vital aspect of growing your business, you’re ready to commit and want to warm things up and …

hemingway app feature

When to Disobey the Hemingway App and Transform Your Writing

“If you want to be a writer, you must do two things above all else: read a lot and write a lot.” -Stephen King It’s true. Reading is the best way to improve your writing. Yet, it’s slow. Reading is a long-term investment. You need to become a writer now. You can’t wait until you’ve read scores of classic novels. Luckily, there’s a way for you to  enhance your writing immediately. It’s called The Hemingway …

How to Become Creative: A Guide for Bloggers

Admit it. You have days when blogging is a chore. You’re stuck in a rut and using the same old approaches in your writing. It might even feel sluggish and downright dull. Stop for a moment and imagine how that might come across to your readers. It’s not always easy to feel your creative energy flowing but when it does, your readers see it in your writing. The question is: how can you become more …

guest posting organic traffic 3

How To Guest Blog In A Way That Doubles Your Organic Traffic

Updated by Lexi Rodrigo Note: This post was part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. We’ve since picked a winner–check out this post for the details! We’ve updated this post, because guest blogging is still an effective strategy, and the process described here makes it fo so much faster. Try it and see for yourself! Guest blogging works best …