lead generation

Lead Generation: 5 Ways to Optimize Your Blog

So you’ve spent a whole bunch of time crafting content for your business blog, and though you’re getting visitors, no one seems interested enough to engage with your brand further. Does that mean your content is bad or irrelevant? Possibly, but unlikely.  A lot of the time, it’s because your blog simply isn’t optimized to generate leads. Pretty much every business that has its own website is creating blog content. Unfortunately, not all of them …

social media engagement

4 Ways to Turn Social Media Followers into Raving Fans

So you have a Facebook page with a decent number of followers. You’re excited about the content you publish there. People like your posts, comment on your content, and even click on your links from time to time. The number of your followers continues to grow. What they don’t do, however, is tell their friends about your brand or take any other actions that can help your bottom line—in spite of all your efforts. Having …

cold email list

How to Warm Up (and Win over) Your Cold Email List

Is your email list colder than–and about as old as–the Ice Age? Maybe you haven’t sent an email in several weeks (or months!), or perhaps you’ve been inconsistent and haven’t had good open rates. Whatever the cause, your list has become a detached and impersonal ghost town… in the middle of winter. But, knowing a list is a vital aspect of growing your business, you’re ready to commit and want to warm things up and …

hemingway app feature

When to Disobey the Hemingway App and Transform Your Writing

“If you want to be a writer, you must do two things above all else: read a lot and write a lot.” -Stephen King It’s true. Reading is the best way to improve your writing. Yet, it’s slow. Reading is a long-term investment. You need to become a writer now. You can’t wait until you’ve read scores of classic novels. Luckily, there’s a way for you to  enhance your writing immediately. It’s called The Hemingway …

guest posting organic traffic 3

How To Guest Blog In A Way That Doubles Your Organic Traffic

Updated by Lexi Rodrigo Note: This post was part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. We’ve since picked a winner–check out this post for the details! We’ve updated this post, because guest blogging is still an effective strategy, and the process described here makes it fo so much faster. Try it and see for yourself! Guest blogging works best …

social media tactics disha dinesh

5 Social Media Tactics That Bring Results (And The Best Tools To Use)

Do you spend hours putting together a blog post only to see it die without any activity on social media? Are you a small team struggling to make an impact on the large landscape that is social media? Do you barely see any buzz, leads, or sales to justify the effort you invest in your content? It’s true, content marketing—particularly social media marketing—can be slow to produce results. You can waste a lot of time …

event marketing

Event Marketing with Social Superheroes [INFOGRAPHIC]

Need help with event marketing to fill your event fast? Have no fear, the social superheroes are here! When it comes to event marketing and planning, social media networks like Facebook and Twitter have become superheroes to event managers. Use them not only to organize and market events, but also forge strong relationships with thousands of other professionals, speakers, and potential attendees. They may be just what you need to take your event marketing to …

blog post openings lexi rodrigo

5 Blog Post Openings That Hook Readers (Based on Science)

Next time you want to improve the opening of your blog post, try this: Click and drag your cursor to highlight the first sentences you’ve written—right until the point you actually get into what the post is about. And now hit “delete.” If you’re like most writers, you hem and haw, take a convoluted route, and give all manner of background story before getting to the meat of the post. Now that you’ve gotten rid …