Return Visitors: 5 Keys to Keep Them Coming Back for More

Whenever somebody approaches me for advice on making their marketing strategy more effective, they usually ask me three questions: How do I get more traffic? How do I get more traffic? Oh, and, how do I get more traffic? I think I may be able to spot a trend here. We’re all so concerned about that One Metric that Surpasses All Other Metrics: more traffic. After all, it seems like a simple equation. More traffic = …

5 Easy-Peasy (But Effective) Tips for Powerful Audience Engagement

Unlike other business people, solopreneurs must do everything alone. Every business role requires your attention—from project management and accounting, to marketing and customer service. Though it takes a lot of time and effort to keep such business afloat, the hard work eventually pays off. If you are brave enough to become a solopreneur, congratulations. While such an endeavor is difficult, with the right tools and the right mindset, it is far from impossible. There will …

CRM for Solopreneurs

But I’m a New Solopreneur. Do I REALLY Need CRM Software?

Customer Relationship Management software (CRM) is usually associated with smooth talking sales guys from BigFirm Inc. These guys use state of the art systems that costs thousands of dollars every year and require months of training just to even turn them on! Luckily, the landscape of CRM software has evolved, and while those sales guys from big companies and expensive software are still kicking around, CRMs are now affordable, and accessible to the solopreneur. In …

customers into promoters

How to Turn Your Customers into Promoters

How often do you go to a restaurant or see a movie because a friend recommended it? That opinion probably means a lot more to you than online reviews from strangers or any advertising you see, because it’s from a real source you trust. According to a study by Ogilvy, Google, and TNS from 2014, word of mouth was listed as the largest influence on consumer purchases. From that same study, search and company websites …

more customers

How to Leverage Other Platforms for More Customers

When it comes to getting more customers, startups and small businesses need to move as quickly as possible. For Facebook, in their early days, the growth mantra was to “move fast and break things. Unless you are breaking stuff, you are not moving fast enough.” Though growth is critical for every startup, not everyone can spend a lot of money on bringing more clients to the table. In fact, entrepreneurs like Eric Barstow recommend you …

social media myths

5 Myths About Social Media Marketing in 2016

What kind of businesses do you think need to be on social media in this day and age? Possibly clothing or food shops, makeup boutiques, or maybe even law firms come to mind. But what about the ones that belong to a more “boring” market niche, such as pharmaceutical companies? Are all of them doomed to fail in the social media era? Certainly, for each industry sector only a limited set of social networking services …

Blog Post Ideas Writer's Block Cure

Writer’s Block Cure: 100 Resources To Never Run Out of Blog Post Ideas Again

Nobody tells you this, but you’ll probably quit blogging. After the honeymoon period, when the excitement of a new blog wanes and the headiness of authorship dissipates, it hits. Blogging is a lot of work! Once you start, you have to keep going. If you want the traffic to continue flowing, you have to keep feeding the machine with posts. And not just any post you quickly crank out of your keyboard. No, the blog …

customer feedback strategy

Why You Need a Customer Feedback Strategy

As a small business owner you may wonder whether it’s worth your time developing a formal customer feedback strategy. After all, you know many of your customers by name, so asking for their opinions about your products and services shouldn’t be that complicated, right? Wrong. Small businesses have unique challenges getting feedback because they have personal relationships with their customers. Customers who are sometimes reluctant to be completely honesty. And not only that, but understanding …