content trends

8 Powerful Content Marketing Trends [INFOGRAPHIC]

Content is king! Noooo, quality content is king! No way, yo. Massive content is king! We in the online world like to think we know all about content (you’d almost think we think we invented it). But still, there remains incredible confusion about content and the effective use of it. Despite our almost maniacal chokehold on it, content has been around since Homer told his fantastical stories of Odysseus and Circe, and Paris’ favorite face …

5 Effective Business Storytelling Techniques You Need To Use

Which of these statements is more interesting to you? Coffee is a beverage brewed from the ground, roasted seeds of the coffee berry. Coffee has been grown since the 15th century in the Arabian Peninsula. Or this one? Legend has it that coffee was discovered by an Ethiopian goatherd. One day, Kaldi noticed his flock munching on the red berries of a tall shrub—and frolicking energetically to the next bush. He tried a few of …

faster growth

Faster Growth by Building a Free Tool (Lazy People Need Not Apply)

Do you find it hard to promote your content? You send out emails to let people know about your latest blog post or guide, but do you really feel that they’re going to get excited about it? The fact is, any well-known blogger gets absolutely bombarded with emails everyday from people wanting their attention. Deep down, you know that your post isn’t that much better, even if it’s good. Here’s the thing: Even if you …

Best Call to Action Words and Template [INFOGRAPHIC]

The words we use in life matter. The words we use in our call to actions (CTAs) also matter and could mean the difference between zero sign ups and sales or hundreds. And just like A/B testing for your landing pages and ad copies, trying different versions of CTAs also makes a significant impact when it comes to boosting the conversion rates of your sales funnels and email marketing efforts. Even just changing a single …

5 Easy & Surefire Ways to Build a Pre-launch Email List

Launching a product is easy. You create something great, throw some money on ads, optimize the incoming traffic and sales start pouring in. Right? Yeah, I wish. That’s how it goes in your head, but in reality all you hear are crickets. Chirp, chirp. Chirp, chirp. Here’s the good news, though. You can avoid that. Product launches aren’t just about the product. The product is only one half of the equation. The other half is …

A Simple Outreach Strategy with 2 Easy-to-Use Tools

It’s a whole lot easier to promote your business if you don’t have to do it alone. Sure, you could advertise, but people pay less attention to ads than they used to – and they don’t trust them that much, either. Recent research from Nielsen reveals that 83% of people believe recommendations from friends and family. As Nielsen says: “The most credible form of advertising comes straight from the people we know and trust.” If …

How to Find Co-marketing Partners For Your Business

In November 2014, Spotify and Uber announced a partnership in which premium subscribers of the music streaming service can play their songs in any Uber car. The partnership makes sense because both companies target the same audience—people with disposable incomes and are willing to pay for premium services to maintain their lifestyle. By allowing riders to play their own music, Uber makes their experience more enjoyable. And, since only premium subscribers can use it, Spotify …

mobile website checklist

Easy 10 Point Checklist for Your Mobile Website [INFOGRAPHIC]

Remember back in April of 2015 when Google updated their algorithm? Again. Just in case, let me quickly remind you. (They do a lot of these updates so it’s easy to get them confused.) In what some referred to as “Mobilegeddon,” if your site wasn’t mobile responsive, you could expect a mobile-(not-so)-friendly hit. In other words, you lost your spot in the search rankings on mobile device searches. “Oh, mobile searches?” you say. “No big …

get more clients

Can You Get More Clients Using a Free App?

So you worked your behind off developing a great online product. You spent months researching a genuine need your customers have, and then another few months (or even years!) developing, designing, and finalizing the perfect solution. Now you’ve launched your product online, and there isn’t a customer in sight. “Build a great product, and they will come,” they said. “Focus on the product, and the customers will come later,” they said. But nobody came, and …