customers into promoters

How to Turn Your Customers into Promoters

How often do you go to a restaurant or see a movie because a friend recommended it? That opinion probably means a lot more to you than online reviews from strangers or any advertising you see, because it’s from a real source you trust. According to a study by Ogilvy, Google, and TNS from 2014, word of mouth was listed as the largest influence on consumer purchases. From that same study, search and company websites …

social media myths

5 Myths About Social Media Marketing in 2016

What kind of businesses do you think need to be on social media in this day and age? Possibly clothing or food shops, makeup boutiques, or maybe even law firms come to mind. But what about the ones that belong to a more “boring” market niche, such as pharmaceutical companies? Are all of them doomed to fail in the social media era? Certainly, for each industry sector only a limited set of social networking services …

Blog Post Ideas Writer's Block Cure

Writer’s Block Cure: 100 Resources To Never Run Out of Blog Post Ideas Again

Nobody tells you this, but you’ll probably quit blogging. After the honeymoon period, when the excitement of a new blog wanes and the headiness of authorship dissipates, it hits. Blogging is a lot of work! Once you start, you have to keep going. If you want the traffic to continue flowing, you have to keep feeding the machine with posts. And not just any post you quickly crank out of your keyboard. No, the blog …

copywriting mistakes

3 Copywriting Mistakes, and How To Fix Them

You’re sitting on a pile of copywriting templates, checklists and trainings, yet your copy is still not making the sales and getting the clients “as advertised.” That sucks. It doesn’t matter how much traffic you’re driving… if your copy doesn’t convert, you’re not getting the ROI. The most frustrating thing is that sometimes those templates and checklists work, and sometimes they don’t. There seems to be no rhyme or reason. You put in the work …

list building

What Can Animal Behavior Teach You About List Building? A Lot

Four months ago, I had no idea that a huge responsive email list was considered the most important asset in the online marketing world. In my fledgling online business awareness, I naively thought that my assets were knowledge of my topic, my teaching skills, and my charisma. Since then, I’ve had a pretty steep learning curve, and my brain kicked into overdrive integrating all the new information on A/B split testing, opt-in bribes, and setting …

how to start podcast

How to Start a Podcast: From Idea to New & Noteworthy in a Month!

With podcasts taking off like they have, it’s possible you’ve thought about starting one of your own. But then the excuses start: “I don’t know how to record audio.” “I wouldn’t know what to speak about!” “I don’t have the network.” And all of these excuses seem valid at first. Well let me be the one to tell you… they are NOT. I am here to show you how we took the Virtual Valley Podcast: …

blackboard free

Why You Should Give Away Your Best Content… for FREE!

What do water slides and summertime fun have in common with content marketing and your business? Nothing? Not quite. Imagine for a moment, you’re a seven-year-old. You walk into an indoor water park with your parents and look up, up, up to the tallest indoor water slide you’ve ever seen—a twisting, turning yellow tube wrapped three times around a lighthouse replica ending in a heated pool surrounded by a towering reproduction of coastal rocks. You …

audience building 2016

Audience Building in 2016 and Beyond

I’m sorry to say so but, sadly, it’s true that Bang-ups and Hang-ups can happen to you. —Dr. Seuss, Oh, The Places You’ll Go! Audience builders have their fair share of Bang-ups and Hang-ups. The slow trickle of website visitors… people unsubscribing every time you send an email… blog editors rejecting your guest post pitches, if they respond at all. You’ve bought the courses. You’ve read the books. You’ve subscribed to newsletters promising to help …