Your mouth quivers as you stare into the camera.
The voice that comes out doesn’t sound like you.
Talking at the camera feels weird as there’s no physical energy. There’s no one there to talk with or to respond to you.
You’re told to turn on the camera and smile, breathe, relax, act naturally, be yourself, have fun.
But it doesn’t help.
I know! This is the same generic advice that didn’t work for me when I began appearing on camera. And my first attempts were HORRENDOUS!
But once I learned what my viewers appreciated, I got better on camera. As I became confident, I experimented more.
Discovering more and more possibilities while communicating on camera is how I became hooked on creating live action videos. Hearing positive reactions from my viewers and requests for more videos meant we were connecting.
Connecting with viewers does wonders for your business. People want to connect with you before engaging with or buying from you.
To become effective on video, you’ll need two things: the right skills and the right attitude.[clickToTweet tweet=”How to be effective on video – hint: you need these 2 things. ” quote=”How to be effective on video – hint: you need these 2 things. “]
In this post, I’ll guide you through developing both so that you’ll be more confident in front of a video camera, be able to communicate with authenticity, and connect more deeply with your viewers
7 Tips to Become More Effective On Camera
1. Pace your delivery.
There’s a tendency to forget about including punctuation when you’re in front of the camera. Your viewers heard you as “everywordissquishedtogetherwithnobreaksbetweenphrasesorsentences.”
Let your audiences hear white space, as in brief pauses after your phrases and longer pauses after your sentences.
Breathe and pause longer after sharing important content to give your listener enough time to process and remember this content.
Record yourself reading outlines of speeches or blog posts. You’ll want to pause while you’re thinking of ideas and forming utterances. And then use an app that transcribes your speech, like Dragon Dictation. If you haven’t been pausing appropriately, then the app won’t transcribe your speech accurately.
Here’s how I record a simple outline while pausing and breathing:
A fun way to spread awareness about communication and listening with a chit-chat challenge. (pause)
Summary Introduction. (pause)
We need a fun, collaborative Chit-Chat Challenge to spread awareness and encourage clients and families. (pause)
Point # 1. Here’s how the Chit-Chat Challenge works. (pause)
Point #2. What are some ideas for a mind-blowing Chit-Chat Challenge? (pause)
Point #3. What are some reasons to care about this Challenge? (pause)
Summary Conclusion. (pause)
Prepare for an International Chit-Chat Challenge day by engaging in one-minute challenge with a client. (pause)
2. Add vocal variety so you don’t lull your viewer to sleep.
Adding more contrast accentuates what you say and livens up your videos. You could add contrast by varying your tone of voice, pacing, volume, pitch, word stress, emotions, facial expressions, and gestures.
Capture your viewers’ attention by stressing at least one focus word in each sentence. Viewers perceive a change in meaning depending on which word(s) you emphasize, i.e., “Don’t DRINK and DRIVE” versus “DON’T drink and drive.”
Watch this video to see what a difference it makes when you emphasize different words in the same sentence:
Throughout the day, come up with fun or meaningful ways to stress focus words. As an example, I ask my spouse, “Should we cook or GO OUT for dinner?”
3. Avoid over-using filler words.
Instead of saying filler words, such as “um,” “ah,” “so,” “right,” or “yeah,” PAUSE while you’re thinking.
Does your viewer notice your reflective pauses before you initiate a new idea or topic?
Tell a story while socializing with coworkers, peers, or at networking events. As you tell stories, focus on pausing while thinking or repairing your story, in lieu of saying a filler word.
4. Use the right tone.
Use a tone of voice that’s appropriate for your message and your audience. Practice delivering the same sentence but with different tones, such as: dull, harsh, condescending, or friendly. Note how your viewers’ perceptions change when you switch to different vocal tones.
Switch your tone of voice while reading a story aloud to a child, or one of your blog posts aloud, to make it more conversational and use the appropriate tone.
5. Supplement your spoken communication with body language.
It’ll be easier for your viewer to understand what you say when your body language supports your verbal message, rather than the extremes of either being totally non-existent, or becoming the center of their attention.
While speaking during a meeting or with a group, notice how you use:
- Eye contact
- Facial expressions
- Hand gestures
- Body movements
6. Imagine talking to a real person.
It’s not easy communicating through a camera because you don’t receive your listener’s energy or immediate reactions. This leads many to appear dull in front of the camera. To solve this dilemma, imagine you’re having a discussion or lively conversation with someone who’s on the other side of your camera. Pretend that person is leaning forward, eager to hear what you have to say.
Viewers perceive your confidence and authenticity when you maintain eye contact with the camera!
Placing a photo, puppet, or stuffed animal behind your camera helps simulate this personalized conversation. When you pretend that you’re interacting with somebody, your emotions come through your eyes.
7. Practice, practice, practice.
The only way to become a more dynamic and confident speaker on video is through consistent practice. Imagine if you enjoyed practicing speaking as much as you enjoy playing a sport, dancing, or playing video games?
One way to spice up practice is to record a video journal. Savor recordings of your prized stories, ideas that stick in your brain, and moments worth holding onto.
As you practice, be bold and request feedback on your video “performance.” Even though receiving feedback is key to awareness of what makes our speech difficult to understand or overly distracting, I dread hearing it. I feel vulnerable when I’m critiqued, especially when I appear on camera! People comment on what I say, how I sound, and how I come across.[clickToTweet tweet=”Here’s a secret tip for enhancing your on-camera projection: ” quote=”Here’s a secret tip for enhancing your on-camera projection: “]
Here’s a secret tip for enhancing your on-camera projection: Before getting feedback from my video audience, I get feedback from someone I trust. This person is observant, aware of how I communicate when I’m in a face-to-face discussion, and compassionate towards me.
Use this Simple Feedback System When You Appear in a Video:
- Find a trusted evaluator(s) to give feedback on your video recording.
- Have your evaluator(s) carefully observe you using the 6 speaking tips discussed above.
- For the skills you have to improve upon, keep practicing and incorporating them in your lifestyle.
Ask your trusted evaluator(s) for feedback on your video recording. Ask them for both areas you can improve upon as well as areas you’re doing right. Something lights up inside your soul when you hear praise or positive feedback! This reinforcement motivates you to continue recording on camera, trying something new with your videos, and loving the ways you can connect with your viewers.
How to Have A Likable, Engaging Attitude On-camera
Communicating authentically on camera comes from having a deep understanding of your viewers and caring for them genuinely. You cannot fake this.
Forbes describes the trend for speaking trainers and coaches to avoid turning clients into public speaking clones and to bring out their authentic communication style instead.
I’m in favor of learning speaking and authentic communication techniques, as both focus on what your viewers appreciate. You’ll benefit from both speaking as well as you can and communicating as your true self. When you strive to speak in ways that please your audience, connections deepen.
Before you can communicate with authenticity, though, you’ll need to know your viewers. Authentic communication requires using language your viewers also use and relate to. If your viewers don’t think that you know and understand them, then your message is just noise.
If you really want to know and understand your viewers, immerse yourself in their world and reality. Know your viewers’ dreams, desires, fears, burning pains, and problems. Get to know their perspectives, beliefs, and values.
Danny Iny reminds us to meet our audience where they are. While it’s important to be in the same place your audience hangs out, he also means you must understand where your audience is coming from intellectually, emotionally, and even, spiritually.
And don’t tell them, but show you genuinely care about your audience.
For example, I’m part of a Facebook group where a mentor, Damien Rourke, goes to extremes to communicate his genuine desire to help fellow group members.
He writes mesmerizing stories that take our breath away. These stories highlight complex marketing concepts with intriguing plots. Inside these stories, he paints vivid images using his words and concepts. His language has a direct line to our emotions. He describes game-changing marketing concepts in ways we understand and treasure remembering. He removes the complexity of these concepts and encourages us to apply the knowledge so our viewers can benefit.
Here’s an example of a story he shared recently:
This authentic way of communicating a genuine desire to be helpful has enhanced my learning of marketing concepts and exceeded my expectations for the group.
The best part is, it motivated me when I was writing this post, to try to exceed your expectations 🙂
How Do You Know You’re Communicating With Authenticity on Camera?
Think of authentic communication as the messages and voice coming from your true self on camera. Conor Neill tells us to change our focus from what we want to communicate with our audience to what they need to hear.
Your viewers are watching your body language and tone of voice to decide if your true self is communicating what they need to hear. Communicating this way requires knowing your viewers’ world and reality. This immersive understanding facilitates your ability to express empathy.
Whether or not you show your viewers you’re genuinely interested and care about their perspectives is captured in your voice.
Don’t assume you’re connecting well with your viewers.
Instead, get their feedback by following these steps:
- Ask your viewers questions to find out how they perceived your message.
- Rephrase and ask these questions again.
- Listen mindfully to their responses.
Your viewers will tell you through their comments, engagement, or lack of engagement whether they trust, and believe your messages as being authentic.
Deepen Connections With Your Video Viewers
Learn from my mistakes.
When I tell content I’ve memorized or read on camera… I bore my viewers.
When I talk about content that’s not relevant and exciting… I turn off my viewers.
When I speak well and share valuable content but don’t speak authentically… I don’t connect with viewers.
Having the right on-camera skills is not enough.
Neither is having a genuine desire to serve your audience.
You need both to effectively engage with your viewers.[clickToTweet tweet=”Getting vulnerable by communicating authentically on camera has rewarding benefits. ” quote=”Getting vulnerable by communicating authentically on camera has rewarding benefits. “]
Getting vulnerable by communicating authentically on camera has rewarding benefits. Your viewers will appreciate you and that you truly care about your connection with them.
Viewers who connect with you reward you. They engage with you, buy from you repeatedly, and refer others to you.
Which of the tips above do you think will make the biggest impact in how you come across to your video audience? Do you have other tips you want to share?
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