Improving Customer Lifetime Value: Conversion Lessons from Donors Choose

One of the most overlooked ways to make your business more profitable is increasing the average sale value. That is to say, instead of going after more sales, you make each sale more profitable – and repeat them if possible. Customer lifetime value one of those things usual conversion optimization doesn’t really help you with. But when you do it well, it can make a big difference in your business. This applies to you even …

Serious @PayPal Problems + Open Letter to @DavidMarcus

Over the last couple of weeks, I’ve pulled back the curtain and shared the sordid details about everything that happened behind the scenes with our January launch. I shared how massive success grew past the point of manageability, and turned into an excruciating sense of overwhelm. And I shared all of the nitty-gritty details of the launch; what went right, what went wrong, and what we improved along the way. TweetPinShare+144 Shares

Avoid the Mistake That Even @Copyblogger, @ThinkTraffic, and @DerekHalpern are Making by using a Value Proposition Template

I’m sure your business or blog isn’t quite like any other. But there are other businesses and blogs in the same general field, right? Maybe you’re competing with the most prominent blogs like Copyblogger, ThinkTraffic, and Social Triggers. They have the benefit of being well-established, and you’re likely to have big competitors like them no matter what your blog or business is about. Fortunately for you, you can use the common business mistakes that these “giants” …

How to Start and Run a Mastermind Group: Interview with Dov Gordon (Fireside Chat with Danny Iny)

Okay, let’s face facts: no matter how smart, talented, or effective you are, it often helps to have a second, or third or fourth opinion. Hence today’s Fireside Chat, all about mastermind groups. This one’s special, though – instead of just me and Danny riffing on the subject, Danny interviewed Dov Gordon, the man who organized the mastermind group that Danny has been a part of for the past year and a half. It’s a …

Kicking Off the New Year With a Bang – Project ABC Update

Happy New Year everyone! I guess it’s almost cliche to talk about how crazy the holidays are, so I won’t get too into that – but I will say here and now that I will, if at all possible, never move houses in the week between Christmas and New Year’s directly before a product launch and while trying to start a business ever again. I will just say no. Suffice it to say, I spent …

Pricing a Product or Service: How to Make Your Prices Irrationally Attractive

What’s the price of your product or service? Be honest. Is it $97 like most guru marketers advice? Or maybe some other amount that ends with a 7? Also, did you spend a fair amount of time figuring out this (presumably) perfect price point? Now, what if I told you that you may be leaving TONS of money on the table without even realizing it… ? First of all, I’m not going to try to …

Multi-Passionate Customer Profiles: What to Do When ‘ONE Person’ Isn’t Enough

You’re pretty smart, right? You must be; you’re here. So, I’m guessing you get the concept of the customer profile, and you’ve spent some time imagining your ‘one person‘ to improve your marketing. But… is one customer profile all you need? Not every business is so monogamous. If you’re multi-passionate, then your situation may be more complex. If you suspect that ‘one person’ isn’t enough, I’ve found an interesting way to work with this issue. …

Quick Ways to Increase Conversion Rate TODAY!

More than 90% of websites get something on their landing pages seriously wrong. It might even be closer to 95%… And they’re practically kicking people away from opting in. The few sites that get things right include the likes of Apple and Amazon. Big companies with gargantuan amounts of traffic. Not to mention huge teams of highly trained employees working night and day to perfect landing pages. But it’s not really that difficult to get …

How I Beat Danny Iny 5:1 at His Own Game (Sales Letter Split-Testing)

Danny Iny is one of the very few people I listen to when it comes to marketing, and it’s not every day that he asks for help in this area, or needs it. But a couple of months ago he asked for a second opinion on a sales letter he was writing. I gave him my feedback, but I also proposed a friendly competition over who could get more sales. Danny’s a good sport, so …