How to Easily Understand Marketing with a 3-Step Framework

You have a dream for your business. You know you can reach it. But marketing keeps getting on your way. It feels overwhelming or confusing with so many different options and things to consider. It doesn’t have to be like that. You can understand marketing and make it work for you. If you don’t feel like you understand how everything fits together in marketing, it’s just because you haven’t learned a “framework” that would make …

I’m a Marketer. Am I a Liar?

“Don’t believe in advertisements” is about as profound of a life lesson as how you should look both ways before crossing the street and how kicking your caffeine addiction always seems like a good idea until morning comes. We learn to doubt marketing before we can do basic math.

How to Make Your Marketing Create More Sales

Today’s title – “How to Make Your Marketing Create More Sales” – might seem a little ambitious for a blog post. But truthfully, it’s not. The question of how marketing works is really quite simple. Even the answer is relatively simple – on the surface, at least. But most people have never seen the answer. They haven’t even seen the right question. If you’re focusing on an overcomplicated question, such as, “How can I make …

3 Clever Ways a Card Game Makes People Addicted to Buying More

Shopping can be addictive. We’ve all seen people who buy the craziest things like their life depended on it! Here’s just one, rather crazy example: fantasy trading cards (no kidding – that’s a $1billion/year business). But you don’t often come across an explanation on how you can make people more “addicted” to buying your products or services, which probably make more sense – and are much more “useful” – than fantasy cards. So, let’s take a look …

A Sales Strategy to Build Your Business and Serve More Clients

Getting your first subscriber, publishing your first guest post, making your first offer – these are moments that every entrepreneur savors. And rightly so – starting a successful business is hard work! But after the initial success has faded, most entrepreneurs are left with a different problem. Now that they know what works, how do they grow their business without making more hours in the day? In other words, how do you create a sales …

Story Arcs and Split Testing: How I Raised My Email Open Rates by 272% (And You Can Too)

“You know the emails you send out from A-list Blogging? Well, I see them in my inbox, but I hardly ever read them, because I hate the style you use. It’s all so ra-ra-ra!” I sighed. Birgit is German and doesn’t cushion her blows. Not even for her best friend. But what she said next made me pump my fist! I’ll tell you about it in a moment, but let me quickly give you the …

The Karate Kid Guide to Creating Compelling Business Case Studies

When was the last time that you made a decision based purely on logic and reason? If you had a hard time thinking of an example, you’re not alone! Most of us use both logic and emotions to make decisions. And yet, so much of the sales and marketing material that we see every day is emotionally cold. Which is a shame because, when it comes to handing over their money, how your prospects feel …

How to Supercharge Your Sales Page with One Easy Copywriting Tweak

Confession: the words I use to write my sales pages aren’t always my own. In fact, some of my most successful sales copy was authored not by me, but by my customers. Don’t worry – this doesn’t fall under plagiarism and it’s perfectly ethical. It’s also one of the simplest and most effect tweaks you can make to your own sales pages in order to increase conversions big time. Yes, you guessed it – we’re …