Avoid the Mistake That Even @Copyblogger, @ThinkTraffic, and @DerekHalpern are Making by using a Value Proposition Template
- Peter Sandeen
I’m sure your business or blog isn’t quite like any other.
But there are other businesses and blogs in the same general field, right?
Maybe you’re competing with the most prominent blogs like Copyblogger, ThinkTraffic, and Social Triggers.
They have the benefit of being well-established, and you’re likely to have big competitors like them no matter what your blog or business is about.
Fortunately for you, you can use the common business mistakes that these “giants” make to your advantage (and you’ll learn how to do that in this post + video)…
What They’re Doing Wrong?
And here are links to the sites “critiqued” in the video:
How You Can Beat Them
You probably can’t compete with the subscriber numbers of huge sites or with the media coverage big companies get.
And maybe you can’t cover as many topics or build as many products as they do.
Until you can genuinely compete on those things, you shouldn’t even try.
Instead, you need to figure out what you can do better than they.
Maybe you know more about a specific topic.
Maybe you have a unique style that’s very different from your competitors (and compelling to your prospects/readers).
Maybe you can write the best blog or can improve customer service by working in multiple languages.
You have to do something better than your competitors.
Why else would anyone choose to buy your products or read your blog?
But being the best at something isn’t enough…
Are You Believable?
Let’s say your product lasts longer than any other similar product in the world. And let’s say its durability is important to your customers.
Just saying that your product will “last longer than any other” is useless because all your competitors are likely to say the same thing.
But if you can give simple, believable proof that validates your claim, it can be a very good reason for people to choose to buy your product instead of any competing product.
Often, proving your claims will set you apart from your competitors just because they don’t do it.
In other words, if you’re the only one who proves to have a long-lasting product, it doesn’t matter if your competitors’ products are just as durable; you’ll be the only one people believe.
That happened with Schlitz beer that became the leading beer brand because they advertised their manufacturing process. (The process was practically identical to every competitor.) They were the only one to prove their beer was clean, and so people believed them to be the only company who makes clean beer.
Protect Yourself with a solid Value Proposition Template
As you saw in the video, even big companies and blogs make the mistake of not showcasing their unique value.
If you don’t help people see your unique value (your value proposition), they’re very unlikely to figure it out on their own.
They won’t read through your site if you don’t immediately prove you have something unique and valuable for them to find.
A strong value proposition (and communicating it) is maybe the only way to beat established competitors.
So, ask a friend to look at your home page for a few seconds (not longer), and ask them what do you offer, what separates you from your competitors, and why should people believe you.
If they can’t answer those questions, you should change something.
At the core of your value proposition is something that’s unique to you, something you can prove, something your prospects/readers value.
What it is might be obvious to you, but it usually isn’t clear for anyone else.
As long as you’re the only one who knows what makes your business or blog unique and valuable, you’re going to struggle.
If you need help with finding the right things to focus on, download the free PDF of a value proposition template that explains a 5-step system for finding the core for your defining features.
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