Breakthrough Advertising: The Most Important Paragraph In Eugene Schwartz’s Classic!

I have a confession to make. You see, I fancy myself as being as a bit of a marketing guy. A bit. Maybe even a budding direct response entrepreneur/copywriter. Maybe. (I’m a humble guy – I leave the tooting of my horn to my clients and to our students). Yet I had never read Eugene Schwartz’s Breakthrough Advertising. Huh? You might be wondering what’s the big deal about that. After all, few advertising people have …

David Garfinkel and Brian McLeod on Fast, Effective Copy

Do you want copywriting advice from a guy who charges his mentoring clients $25,000? (Without paying $25,000?) Well, today is your lucky day. David Garfinkel is known as “the world’s greatest copywriting coach”, and is the co-author (with Jay Conrad Levinson) of Guerrilla Copywriting and Advertising Headlines That Make You Rich (and lots of other books). And yes, he charges his mentoring clients $25,000. Well, he’s launching a new program called Fast, Effective Copy. I’ve …

Better Marketing = More Profits: Interview with Chris Keller from ProfitWorks.ca

Do you want better marketing? Sure – that’s why you’re here, right? 😉 Well, good marketing isn’t just about flashy tactics – it’s about smart strategy that creates the most possible profits. The best marketers understand that, and occasionally we find one good enough to seek out and interview. That’s exactly what happened with Chris Keller. I got to see his free eBook, and it was so good that I asked him to get on …

The Effortless Yes: Interview with Julie Steelman

This interview is part of our Jodi’s Voice support campaign. Please take the time to read about how you can support Jodi’s Voice, and save $682 on our training program. Do you want to reach an Effortless Yes when you’re selling? Julie Steelman teaches how to do exactly that. I caught up with Julie, the author of a new book called The Effortless Yes, and we had a great conversation about selling, confidence, and the …

3 Reasons to Use Pop-Up Retail: Curiosity, Cost Cuts and Carving a Niche

I am a great believer in doing things “differently”. If you have to produce exceptional results then doing things just like everyone else isn’t going to cut it. As a small business owner, one of the key ingredients to your success is the desire to be different. Let’s say that you are a newbie entrepreneur – low on investment, but dying to test the waters with your brand. Or maybe you’re an established business owner …

Interview with Marcus Sheridan of The Sales Lion and River Pools and Spas

Many of our readers are already familiar with Marcus Sheridan, a.k.a. The Sales Lion. If you aren’t, you should be. Here are two good reasons: 1. The Sales Lion is an awesome, awesome blog – Marcus consistently puts out fantastic content that you would do well to read and learn from. 2. Marcus walks the walk. He started TSL after growing his pool company, River Pools and Spas, to the largest company of its kind …

Creating Buzz: 4 Tips To Grow Sales

A quick note to everyone while I’m battling a rather severe chase of bronchitis. Between the sweat and chills of fever, the stupor of codeine, and the prospect of being on the mend for several more days, my blogging calendar tells me that it’s my turn to reach out to you. My chosen topic is how to create buzz in sales. If nothing else, this ought to be an entertaining article! 😛 TweetPinShare22 Shares

The Chain of Conversion: Understanding Your Customer Lifecycle

Something is wrong. You’ve got everything you thought you needed for your marketing plan. You’ve got advertisements, a kick-ass website and email templates. You’ve got systems for customer service and payment processing. You’ve got your distribution system absolutely locked down. Why aren’t you making half the sales you thought you’d be? There’s a problem somewhere – but how can you figure out what it is? Customers, and your relationship with them, have lifecycles. The customer …