Product Mix Strategy: Think Luxury

If the recent recession nearly buried your company, you might want to look at your product mix strategy. Think: Luxury. Despite the economic collapse, sales of luxury goods remained steady. The number of affluent Americans (households with $100,000 annual income or more) continues to grow, up 75% in this past decade.  Fourteen percent of Americans earned $100,000 or more in 2001 compared to just nine percent in 1990. Today, the number is approaching 20 percent. …

How to Make Money from a Small List (and Get Some Other Valuable Insights)

Back in July of this year, I found myself in a predicament. I wanted to create a new group program for a tiny niche I was working in, but I didn’t know what to make or where to start. Oh, and I only had 246 subscribers. They hadn’t heard from me in 6 months. And in this tiny, old-school industry niche, there were exactly ZERO potential JV partners who could help me with this. I …

How to Crowdfund: It Lives and Dies In Community

Crowdfunding is becoming an ever-popular avenue for not only raising money to realize a project as well as an effective avenue for engaging your community. One of the most common questions I get asked by people creating crowdfunding projects is “what does it take to be successful?” Although there are a wide variety of tactics and tips, at the end of the day, there are four basic best practices that must be followed in order …

Using Overwhelming Force to Launch an E-book

In my 16-year freelance writing career, I’ve always advocated taking small steps. Planting seeds here and there that will grow into assignments later. Taking care not to become overwhelmed. But with my new e-book Write Your Way Out of the Rat Race… And Step Into a Career You Love, I knew my old “baby steps” approach wouldn’t fly. I was providing massive value, and I wanted to get massive sales — right away. So I …

Why Traditional "Ideal Client" Exercises Don’t Work… and What Does

You’ve probably already done a few exercises that help you discover your ideal client. (You’ve also seen it called your Customer Avatar; Customer Persona; Right Person, etc.) You know it’s vital to identify that one person to talk to. Trouble is, many of my clients aren’t crazy about those exercises! Sometimes they feel like they’re just working off a hunch. They wonder if it’s okay to “just imagine” what their ideal customer wants and needs. …

Guide to Smart Pricing: What Are You Really Worth?

Getting your pricing just right is tricky. There are big downsides to keeping your prices too low. But it’s easy to raise them too high for people to buy anything anymore. There are some basic ways to look at pricing and pick the “right price.” Everyone repeats those methods whenever pricing is discussed. However, “look at your competitors” doesn’t really help you to find the right prices unless you only aim to be the cheapest. …

Warming Up Your Network So No One Can Turn You Down

Ever send a pitch email to a blogger in your field asking them to share one of your blog posts – and get no response? Or maybe you emailed an entrepreneur you really admire and asked if they’d be up for meeting for coffee – and all you heard was crickets? It’s always disappointing when you’re eager to make a connection and hear nothing but silence… which is why you need the tactic we’re about …

"Hooked" with Nir Eyal (Marketing Insights Podcast)

On today’s episode of the podcast, Danny talks to author and blogger Nir Eyal about unconscious behaviors we engage in without even thinking! When you use something all the time, you never think about what really goes into using it. Your actions become habits, and it all becomes automatic. Nir’s research is based around what he calls the “hook model.” It’s all about why we do what we do, and how we engage with products and …

6 Mistakes That KILL Kickstarter Campaigns… and How to Avoid Them

“If you build it they will come”. The oft-quoted line from Field of Dreams seems to fit the Kickstarter narrative to a tee. Kickstarter is filled with overnight success stories–from Pebble to Ouya–who turned brilliant ideas into millions of dollars and national exposure. It’s easy to attribute their success to amazing products, the rise of crowdfunding, and a magic dose of virality. From the outside looking in, it’s never been easier to achieve one’s dream …