Ultimate Guide on Building A Trustworthy Testimonial Page

Glowing commendations and reviews from your clients are gold to your company, but only if they are real and reliable. A testimonials page is a great place to show off these reviews! But in order to make your testimonials successful and trustworthy, you must approach securing those testimonials in a forthcoming way. How exactly do you get great, trustworthy testimonials that will inspire new clients to work with you? Follow the ultimate guide below – …

How to Use Business Storytelling to Find Your Message

Life coaches, health coaches, yoga teachers and the like, please gather round. Your business is really more of an art form, isn’t it?  An art form with a real core message that’s ready to take flight. And yet, getting your message out to the world is difficult. Really difficult. Why? Why do other businesses have no trouble with business storytelling while you struggle to get started? It’s because you’ve succumbed to the greatest lie of …

7 Tips to Create Killer Email Newsletter Campaigns That Convert

Have you ever found yourself racking your brain for hours, trying to come up with ideas and topics for your email marketing campaigns? If you have, you are definitely not alone. As an entrepreneur and marketer, one of the most challenging problems I constantly face is figuring out what content I should send to my email subscribers to keep them engaged and coming back for more. When it comes to email, content marketing is definitely …

How to Turn Down Clients Without Alienating Them

New businesses will often take on every single client or customer they can attract. If you’re still building your customer base, enhancing your reputation, improving the quality of your services or products, acquiring customer testimonials and developing a ground-swell of word-of-mouth support, then you’ll likely be exceedingly grateful for – and accept – every client walking in the door. That won’t always be the case. Over time, as you become more successful, you’ll get to …

4 Offers You Actually Can’t Refuse

These substances are chemicals, produced by our bodies in reaction to stimuli. Activate one of these chemicals, and you truly have an offer no one can refuse. Simon Senek is a pioneer in understanding these chemicals and using them effectively. According to Senek, these are the 4 most powerful chemicals. Endorphins: The Exercise Chemical Endorphins are released when we do physical activity. They are the reason “runner’s high” exists. Endorphins also mask physical pain. When …

The Insanely Simple Trick To Keeping Your Customers Hooked

The dawn of a new year is the traditional time to revamp ourselves and our lives. But does your business need a makeover too? If your mailing list is not bursting at the seams, maybe it’s time to shake things up. The pace of change in the business world is breathtaking. Are your competitors moving relentlessly forward?  Are your customers becoming ever more challenging to satisfy?   We all know the answer to those questions! Customers …

Are You Making These 3 Embarrassing Copywriting Mistakes?

You probably fall into one of two camps: If you’re in the first camp, you change the copy on your website a few times a month in an attempt to make it sound better. (Like I do!) If you’re in the second camp, you haven’t updated your website copy in so long, it’s practically fossilized. Whether you’re constantly fiddling with it or ignoring it altogether, the end result is the same . . . Your …

Product Mix Strategy: Think Luxury

If the recent recession nearly buried your company, you might want to look at your product mix strategy. Think: Luxury. Despite the economic collapse, sales of luxury goods remained steady. The number of affluent Americans (households with $100,000 annual income or more) continues to grow, up 75% in this past decade.  Fourteen percent of Americans earned $100,000 or more in 2001 compared to just nine percent in 1990. Today, the number is approaching 20 percent. …

How to Make Money from a Small List (and Get Some Other Valuable Insights)

Back in July of this year, I found myself in a predicament. I wanted to create a new group program for a tiny niche I was working in, but I didn’t know what to make or where to start. Oh, and I only had 246 subscribers. They hadn’t heard from me in 6 months. And in this tiny, old-school industry niche, there were exactly ZERO potential JV partners who could help me with this. I …