Story Arcs and Split Testing: How I Raised My Email Open Rates by 272% (And You Can Too)

“You know the emails you send out from A-list Blogging? Well, I see them in my inbox, but I hardly ever read them, because I hate the style you use. It’s all so ra-ra-ra!” I sighed. Birgit is German and doesn’t cushion her blows. Not even for her best friend. But what she said next made me pump my fist! I’ll tell you about it in a moment, but let me quickly give you the …

The Karate Kid Guide to Creating Compelling Business Case Studies

When was the last time that you made a decision based purely on logic and reason? If you had a hard time thinking of an example, you’re not alone! Most of us use both logic and emotions to make decisions. And yet, so much of the sales and marketing material that we see every day is emotionally cold. Which is a shame because, when it comes to handing over their money, how your prospects feel …

How to Supercharge Your Sales Page with One Easy Copywriting Tweak

Confession: the words I use to write my sales pages aren’t always my own. In fact, some of my most successful sales copy was authored not by me, but by my customers. Don’t worry – this doesn’t fall under plagiarism and it’s perfectly ethical. It’s also one of the simplest and most effect tweaks you can make to your own sales pages in order to increase conversions big time. Yes, you guessed it – we’re …

Client Relationship Management 101: Do You Know When to Tell a Client No?

When I was first starting my business, I would occasionally field requests from friends to work for free or discounted prices. It was an awkward conversation. On the one hand, I wanted to say yes, because they’re my friends, and friends help each other out. But on the other hand, I worked hard to develop my coaching programs and instructional materials. I didn’t want to give them away for free. Finally, I reached out to …

Ultimate Guide on Building A Trustworthy Testimonial Page

Glowing commendations and reviews from your clients are gold to your company, but only if they are real and reliable. A testimonials page is a great place to show off these reviews! But in order to make your testimonials successful and trustworthy, you must approach securing those testimonials in a forthcoming way. How exactly do you get great, trustworthy testimonials that will inspire new clients to work with you? Follow the ultimate guide below – …

Ask The Readers: Do You Apologize For Your Prices?

One of the hardest things about running your own business is figuring out what to charge. It doesn’t matter whether you’re trying to price your consulting package, your newest set of binoculars, or the latest in your ebook series about urban fantasy pink unicorns. The bottom line is: pricing your stuff is hard. But it has to be done, and so you do it. You research what your competitors are doing and think about how …

How to Use Business Storytelling to Find Your Message

Life coaches, health coaches, yoga teachers and the like, please gather round. Your business is really more of an art form, isn’t it?  An art form with a real core message that’s ready to take flight. And yet, getting your message out to the world is difficult. Really difficult. Why? Why do other businesses have no trouble with business storytelling while you struggle to get started? It’s because you’ve succumbed to the greatest lie of …

7 Tips to Create Killer Email Newsletter Campaigns That Convert

Have you ever found yourself racking your brain for hours, trying to come up with ideas and topics for your email marketing campaigns? If you have, you are definitely not alone. As an entrepreneur and marketer, one of the most challenging problems I constantly face is figuring out what content I should send to my email subscribers to keep them engaged and coming back for more. When it comes to email, content marketing is definitely …

How to Turn Down Clients Without Alienating Them

New businesses will often take on every single client or customer they can attract. If you’re still building your customer base, enhancing your reputation, improving the quality of your services or products, acquiring customer testimonials and developing a ground-swell of word-of-mouth support, then you’ll likely be exceedingly grateful for – and accept – every client walking in the door. That won’t always be the case. Over time, as you become more successful, you’ll get to …