How to Make an Information Product (Interview with Fred Gleeck)

Everybody’s talking about info products. E-books. Audiobooks. Video courses. Podcasts. Training programs. And the accepted wisdom is that if you want to succeed online – to be really profitable – then you need to have one, too. Ideally, more than one – an entire funnel of them. But how do you do it? Is it just a matter of repackaging some blog posts and saving it as a PDF? Turning on a flip camera and …

How to Advertise On Facebook: 900 Million People Can’t Be Wrong

When I tell people what I do, I hear the full spectrum of responses. The good. The bad. And a lot of the ugly lately… more on that later. I was talking with someone recently who has a very successful online business and asked why they didn’t have a presence on Facebook. They said that they felt like they wasted their time creating a Facebook page for one of their products because it failed to …

What David Ogilvy Can Teach You About Marketing

David Ogilvy, the “Father of Advertising” as some have described him, was a well-known and very successful advertiser in the middle part of the 20th century. Actually, Time magazine called Ogilvy “the most sought-after wizard in today’s advertising industry.” Quite the curriculum vitae, I’d say. Ogilvy started an ad agency named Ogilvy & Mathers, and while he died in 1999, he’s left a legacy of great advertising and marketing advice-much of which is still useful …

7 Steps on How to Create an Email Newsletter and Have a Profitable Launch

One of the biggest lies in marketing is “the money’s in the list”. It’s simply not true. I once had a list with over 25,000 subscribers and it didn’t make me a dime. Why? Because I never built a relationship with them. I basically sent them ten pitches in a row and hoped they’d buy. That hurts to admit, but it was a valuable lesson. And once I provided useful content – instead of hammering …

Your Price Strategy Is Your Command (How to Raise Prices)

“Yo, dude– look at those gas prices!” “I remember when X cost Y.” “Oh noes! Inflation’s ruining everything.” Sometimes it seems like prices everywhere are going up, but are yours? Chances are they should be. Why? Because… it’s Four Questions of Marketing Month here at Mirasee: 4 questions, 4 weeks, 4 jumps in your profit, and I, Jason “J-Ryze” Fonceca, am gonna shed some light on #1 — How To Raise Prices — And also …

The Strategy of Raising Prices (Interview with Phil Telio from Embrase)

Are you priced right? Are you charging the right amount? Is it as high as it should be? That’s a tricky question for a business to ask, and even trickier to answer. That’s why I got Phil Telio on the phone. Phil runs a consultancy called Embrase that advises major corporations around the world on their go-to-market strategy. And yes, pricing is part of it. 😉 Interview with Phil Telio from Embrase (33 minutes) Here …

Current Marketing Trend: Reality TV [CASE STUDY]

“Here comes the bride, The make-up cannot hide, Her ultra-stressed out manner, She should have hired a wedding planner.” 😉 Twenty years ago, no one but the super-rich and famous had wedding planners. Today (and I speak from experience) people think you’re nuts if you don’t have one. What changed? Well it could be “Say Yes to the Dress”. Or “Rich Bride Poor Bride”. Or “4 Weddings”. Or “For Better or For Worse”. Or “Wedding …

Luxury Marketing: The Magical, Fantastical, Mystery… Pen? How Montblanc Saved the Pen from Obsolescence [CASE STUDY]

Ballpoint killed the fountain. Overseas manufacturing devalued the ballpoint. Typewriters – and then computers – supplanted handwriting. What a terrible climate if you’re selling pens! But what if you aren’t really selling pens? What if you’re selling class? Fame? The slow elegance of a simpler time? The unmistakeable cachet of a top-of-the-line writing instrument? Something that calls for luxury marketing? Well, then you’d raise your prices, and put them everywhere. And that’s exactly what Montblanc …

The Art of Pulling the Trigger: Upselling Done Right

Note: This post was part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. We’ve since picked a winner – check out this post for the details! 🙂 Upselling is like bringing a gun to a knife fight, or a knife to a fist fight. If you’re doing it right, and your competitor isn’t, they lose. Upselling is essentially the art of generating free money. Money that can …