Influence: What it Is and How to Get it! (Interview with @MarkWSchaefer)
Social influence marketing. It’s the hot current marketing trend in the world, as personified by a host of companies like Klout, PeerIndex, Kred, and others. But it’s such a new field, that hardly anyone really has a handle on it yet. Mark Schaefer is the exception. He gets it, because he spent the better part of a year researching it from the inside out, in writing his new book Return on Influence. I was a …