Customer Research: Why Mining for Your Ideal Client’s Problem Language is Like Panning for Gold

You are staring at your computer screen. You are wondering where to go next with your ideal client profile, but you’re not 100% sure what you are supposed to be looking for. You know your ideal client. You have an idea of what her problem is, and how to solve this problem. The issue is: what words does she use to describe her pain and or problem? And, where does she hang out or go …

How to Easily Understand Marketing with a 3-Step Framework

You have a dream for your business. You know you can reach it. But marketing keeps getting on your way. It feels overwhelming or confusing with so many different options and things to consider. It doesn’t have to be like that. You can understand marketing and make it work for you. If you don’t feel like you understand how everything fits together in marketing, it’s just because you haven’t learned a “framework” that would make …

I’m a Marketer. Am I a Liar?

“Don’t believe in advertisements” is about as profound of a life lesson as how you should look both ways before crossing the street and how kicking your caffeine addiction always seems like a good idea until morning comes. We learn to doubt marketing before we can do basic math.

How to Make Your Marketing Create More Sales

Today’s title – “How to Make Your Marketing Create More Sales” – might seem a little ambitious for a blog post. But truthfully, it’s not. The question of how marketing works is really quite simple. Even the answer is relatively simple – on the surface, at least. But most people have never seen the answer. They haven’t even seen the right question. If you’re focusing on an overcomplicated question, such as, “How can I make …

3 Clever Ways a Card Game Makes People Addicted to Buying More

Shopping can be addictive. We’ve all seen people who buy the craziest things like their life depended on it! Here’s just one, rather crazy example: fantasy trading cards (no kidding – that’s a $1billion/year business). But you don’t often come across an explanation on how you can make people more “addicted” to buying your products or services, which probably make more sense – and are much more “useful” – than fantasy cards. So, let’s take a look …

A Sales Strategy to Build Your Business and Serve More Clients

Getting your first subscriber, publishing your first guest post, making your first offer – these are moments that every entrepreneur savors. And rightly so – starting a successful business is hard work! But after the initial success has faded, most entrepreneurs are left with a different problem. Now that they know what works, how do they grow their business without making more hours in the day? In other words, how do you create a sales …