A Sales Strategy to Build Your Business and Serve More Clients

Getting your first subscriber, publishing your first guest post, making your first offer – these are moments that every entrepreneur savors. And rightly so – starting a successful business is hard work! But after the initial success has faded, most entrepreneurs are left with a different problem. Now that they know what works, how do they grow their business without making more hours in the day? In other words, how do you create a sales …

Ultimate Guide on Building A Trustworthy Testimonial Page

Glowing commendations and reviews from your clients are gold to your company, but only if they are real and reliable. A testimonials page is a great place to show off these reviews! But in order to make your testimonials successful and trustworthy, you must approach securing those testimonials in a forthcoming way. How exactly do you get great, trustworthy testimonials that will inspire new clients to work with you? Follow the ultimate guide below – …

How to Turn Down Clients Without Alienating Them

New businesses will often take on every single client or customer they can attract. If you’re still building your customer base, enhancing your reputation, improving the quality of your services or products, acquiring customer testimonials and developing a ground-swell of word-of-mouth support, then you’ll likely be exceedingly grateful for – and accept – every client walking in the door. That won’t always be the case. Over time, as you become more successful, you’ll get to …

The Insanely Simple Trick To Keeping Your Customers Hooked

The dawn of a new year is the traditional time to revamp ourselves and our lives. But does your business need a makeover too? If your mailing list is not bursting at the seams, maybe it’s time to shake things up. The pace of change in the business world is breathtaking. Are your competitors moving relentlessly forward?  Are your customers becoming ever more challenging to satisfy?   We all know the answer to those questions! Customers …

Product Mix Strategy: Think Luxury

If the recent recession nearly buried your company, you might want to look at your product mix strategy. Think: Luxury. Despite the economic collapse, sales of luxury goods remained steady. The number of affluent Americans (households with $100,000 annual income or more) continues to grow, up 75% in this past decade.  Fourteen percent of Americans earned $100,000 or more in 2001 compared to just nine percent in 1990. Today, the number is approaching 20 percent. …

"Hooked" with Nir Eyal (Marketing Insights Podcast)

On today’s episode of the podcast, Danny talks to author and blogger Nir Eyal about unconscious behaviors we engage in without even thinking! When you use something all the time, you never think about what really goes into using it. Your actions become habits, and it all becomes automatic. Nir’s research is based around what he calls the “hook model.” It’s all about why we do what we do, and how we engage with products and …

6 Mistakes That KILL Kickstarter Campaigns… and How to Avoid Them

“If you build it they will come”. The oft-quoted line from Field of Dreams seems to fit the Kickstarter narrative to a tee. Kickstarter is filled with overnight success stories–from Pebble to Ouya–who turned brilliant ideas into millions of dollars and national exposure. It’s easy to attribute their success to amazing products, the rise of crowdfunding, and a magic dose of virality. From the outside looking in, it’s never been easier to achieve one’s dream …

Communicate with Customers to Make Them See the Value of What You Offer

Does it seem like people don’t understand why they should buy what you offer? Or even join your email list? If you get face-to-face with them, is it still clear that they don’t really understand why they should listen to you and buy what you sell? Of course, if you’re trying to sell something that’s almost useless, you’re going to have problems. But I’m going to assume that what you have to offer would really …

Looking at Vintage Advertising – Are you Ready for a Blast from the Past?

I’ve always had an interest in history. When I was a child, I would sit and listen for hours to my grandpa tell me stories of his youth, the war, our family and town, and generally – the way things used to be. I would pour over the old family photo albums, and all of my favorite books were set in the past. I like old things too; china, jewellery, furniture, clothing – things that have …