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5 Awesome Ideas for Leveraging Autoresponders

I was always kind of on the fence with the standard idea of email marketing. I mean, why would you spend hours writing content—newsletter content—that you can only send out once? Isn’t there a better way? A way to send the same email multiple times and not look like a weirdo doing so? After all, email marketing on a one-off basis felt like a huge waste. For instance, the common open rates throughout the industries are …

10 Marketing Psychological Studies for the DIY Entrepreneur

Have you ever stopped to consider what motivates your audience to click, share, favorite, and purchase from you? Ever since high school, I’ve been enamored with how we act and interact as humans. In time, I realized behavioral psychology is a key component of building a blogging empire and marketing yourself online.

5 Brain Hacking Copywriting Secrets to Soar Conversions and Sales

If you’re reading this post, chances are that you’re selling something: a coaching package, a service of some kind, or a product. You know that your sales and conversions could be better. But every time you go looking for a solution, your heart slips slowly back down your throat as you encounter the same advice: Replace verbs with adjectives. Use short sentences. Cram your copy with power words.

Customer Research: Why Mining for Your Ideal Client’s Problem Language is Like Panning for Gold

You are staring at your computer screen. You are wondering where to go next with your ideal client profile, but you’re not 100% sure what you are supposed to be looking for. You know your ideal client. You have an idea of what her problem is, and how to solve this problem. The issue is: what words does she use to describe her pain and or problem? And, where does she hang out or go …

How to Easily Understand Marketing with a 3-Step Framework

You have a dream for your business. You know you can reach it. But marketing keeps getting on your way. It feels overwhelming or confusing with so many different options and things to consider. It doesn’t have to be like that. You can understand marketing and make it work for you. If you don’t feel like you understand how everything fits together in marketing, it’s just because you haven’t learned a “framework” that would make …

How to Make Your Marketing Create More Sales

Today’s title – “How to Make Your Marketing Create More Sales” – might seem a little ambitious for a blog post. But truthfully, it’s not. The question of how marketing works is really quite simple. Even the answer is relatively simple – on the surface, at least. But most people have never seen the answer. They haven’t even seen the right question. If you’re focusing on an overcomplicated question, such as, “How can I make …

3 Clever Ways a Card Game Makes People Addicted to Buying More

Shopping can be addictive. We’ve all seen people who buy the craziest things like their life depended on it! Here’s just one, rather crazy example: fantasy trading cards (no kidding – that’s a $1billion/year business). But you don’t often come across an explanation on how you can make people more “addicted” to buying your products or services, which probably make more sense – and are much more “useful” – than fantasy cards. So, let’s take a look …

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