Offer Creation

Jun 16, 2013 By Peter Sandeen

Communicate with Customers to Make Them See the Value of What You Offer

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Jun 4, 2013 By Amanda Durepos

The Mad Men Guide to Advertising: The Secret Ingredient That Made Old Cigarette Ads so Addictive

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May 31, 2013 By Megan Dougherty

Looking at Vintage Advertising – Are you Ready for a Blast from the Past?

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Apr 3, 2013 By Wayne Mullins

A $26,495.00 SEO Sales Letter Example – AND Swipe Copy

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Mar 24, 2013 By Peter Sandeen

Improving Customer Lifetime Value: Conversion Lessons from Donors Choose

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Mar 4, 2013 By Danny Iny

Serious @PayPal Problems + Open Letter to @DavidMarcus

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Feb 24, 2013 By Peter Sandeen

Avoid the Mistake That Even @Copyblogger, @ThinkTraffic, and @DerekHalpern are Making by using a Value Proposition Template

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Feb 20, 2013 By Megan Dougherty

How to Start and Run a Mastermind Group: Interview with Dov Gordon (Fireside Chat with Danny Iny)

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Jan 5, 2013 By Megan Dougherty

Kicking Off the New Year With a Bang – Project ABC Update

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