online courses infographic

The State of Online Courses 2017 [INFOGRAPHIC]

How are online entrepreneurs faring with online courses? As we’ve seen from our survey, the vast majority of them are interested in online courses. In fact, half have acted on that interest. But among those who have created and put out online courses, only a minority achieve their goals in terms of enrollment and income. Below is a visual summary of the results of our survey conducted in late 2016. A total of 830 online …

online course survey

State of Online Courses 2017 (Industry Survey of 830 Entrepreneurs)

Is it just me or did online courses just become hot? In the last two months alone, I’ve seen three internet marketers launch training programs on how to create and sell online courses (I’m sure there were more who weren’t in my radar). And we’ve discovered that there are a gazillion online course platforms, learning management systems, and marketplaces for course creators. So many more people are talking about online courses, am I right? I’m …

online business trends

Online Business Trends: What’s Hot and What’s Not in 2016-2017

What’s the value of expert predictions? In 2006, psychologist Philip E. Tetlock published an evaluation of forecasts made by 284 experts who are paid to make financial and political predictions in the book, Expert Political Judgment: How Good Is It? How Can We Know?. The verdict: The experts were less accurate than simple statistical algorithms and ordinary human beings like you and me, and they fared worse than “dart-throwing chimps.” “There is no reason for …

course launch copywriting with audience

Essential Copy You Should Be Writing for a Successful Course Launch, Part 2: Launching with an Audience

This post is Part 2 in a series dedicated to copywriting for your online course launch. If you missed Part 1, which outlined essential copy for launching with no audience, you can catch up here. If you want to launch an online course, having an email list at your fingertips should make everything easier. You put a message out there, hundreds or even thousands of people read it, and they take action. Lo and behold, …

course launch copywriting

Essential Copy You Should Be Writing for a Successful Course Launch, Part 1: Launching with no Audience

So you want to launch your first online course? I want to say… Congratulations! I mean it. You’d be amazed at how few people get this far. You’ve decided that you care about helping others and sharing your knowledge with the world— more than you’re scared of failure. Unlike most wannabe entrepreneurs who sit on their course ideas for years, you are determined to bring yours to life. There’s one catch, though. If you’ve been …

X engage students of online courses

6 Reasons Your Online Courses Are Turning Students Off

The global revenue earned from corporate online courses was expected to reach over $107 billion last year. This doesn’t even touch on distance learning outside the corporate training-sphere. Now, there is a right way and a wrong way to create online courses, and it’s clear that you want to do it the right way if you want a slice of the multi-billion dollar pie. If you’ve found yourself wanting to throw in the towel because …

course creation mistakes

5 Mistakes That Can Doom Your Online Course Creation

What’s holding you back from creating your online course? Maybe you’ve been imagining all the many ways you might fail. Or maybe you’ve gotten burned when your “simple” course launch crashed. But what if you knew some of the potential pitfalls ahead of time? What if you could get your online course out of your head without any lingering fear? Before you allow your course creation dreams to fade away, read on. We’re about to …

10 Free Tools to Add Zing to Your Online Course

Online courses are a great way to transfer information or personal experience into a dynamic learning environment. That text block you call an ebook may be going stag to the Kindle party for eternity, but redesign the information for online consumption and you could find a whole new audience. Plenty of knowledgeable and talented folks have decided to teach courses to a virtual audience. Look no further than these stats from 2015 and it’s clear: …

How to Choose an Online Learning Platform

How to Choose An Online Learning Platform: 5 Steps to Find the Ideal Tool

Choosing an online learning platform is like online dating. All the prospects say they’re the best. They only show their best angles. And checking out their online profiles doesn’t guarantee a good match. It could take you months, even years, to find The Right One. And making the wrong choice has dire consequences. Pick the wrong learning management system or LMS for your online course, and not only do you end up wasting time and …