course launch copywriting with audience

Essential Copy You Should Be Writing for a Successful Course Launch, Part 2: Launching with an Audience

This post is Part 2 in a series dedicated to copywriting for your online course launch. If you missed Part 1, which outlined essential copy for launching with no audience, you can catch up here. If you want to launch an online course, having an email list at your fingertips should make everything easier. You put a message out there, hundreds or even thousands of people read it, and they take action. Lo and behold, …

course launch copywriting

Essential Copy You Should Be Writing for a Successful Course Launch, Part 1: Launching with no Audience

So you want to launch your first online course? I want to say… Congratulations! I mean it. You’d be amazed at how few people get this far. You’ve decided that you care about helping others and sharing your knowledge with the world— more than you’re scared of failure. Unlike most wannabe entrepreneurs who sit on their course ideas for years, you are determined to bring yours to life. There’s one catch, though. If you’ve been …

X engage students of online courses

6 Reasons Your Online Courses Are Turning Students Off

The global revenue earned from corporate online courses was expected to reach over $107 billion last year. This doesn’t even touch on distance learning outside the corporate training-sphere. Now, there is a right way and a wrong way to create online courses, and it’s clear that you want to do it the right way if you want a slice of the multi-billion dollar pie. If you’ve found yourself wanting to throw in the towel because …

course creation mistakes

5 Mistakes That Can Doom Your Online Course Creation

What’s holding you back from creating your online course? Maybe you’ve been imagining all the many ways you might fail. Or maybe you’ve gotten burned when your “simple” course launch crashed. But what if you knew some of the potential pitfalls ahead of time? What if you could get your online course out of your head without any lingering fear? Before you allow your course creation dreams to fade away, read on. We’re about to …

10 Free Tools to Add Zing to Your Online Course

Online courses are a great way to transfer information or personal experience into a dynamic learning environment. That text block you call an ebook may be going stag to the Kindle party for eternity, but redesign the information for online consumption and you could find a whole new audience. Plenty of knowledgeable and talented folks have decided to teach courses to a virtual audience. Look no further than these stats from 2015 and it’s clear: …

How to Choose an Online Learning Platform

How to Choose An Online Learning Platform: 5 Steps to Find the Ideal Tool

Choosing an online learning platform is like online dating. All the prospects say they’re the best. They only show their best angles. And checking out their online profiles doesn’t guarantee a good match. It could take you months, even years, to find The Right One. And making the wrong choice has dire consequences. Pick the wrong learning management system or LMS for your online course, and not only do you end up wasting time and …

creating online course from book

What You Need to Know About Creating an Online Course from a Book

So you published your first book, congratulations! Before you start your next book, I’d like you to stop for a moment and consider turning your book into an online course. You may be wondering. “I’m a writer! Why should I create an online course instead of writing my next book?” Let me explain. Over the last two years, I’ve published dozens of posts about writing and publishing a book. But these mediums only offer so …

The Case of the Missing Marketing Message

We’re back with another student hotseat. Meet Laura Linden, a consultant and coach in mindful business leadership guiding her clients in growing a conscious business. She joined the Course Builder’s Laboratory in October of 2015. Laura along with Mirasee coaches, Jessica, Lesley, Lindsey, Andy, Oleg, Darla, and her personal coach Lizzie discuss some challenges she’s faced in trying to launch her pilot course. They break down why her first offering did not get the response …

You Want to Create a Course, So Why Don’t You?

You’ve heard the hype. Everyone’s saying it, and you know it’s true: creating a course is one of the best ways to make money online. Just imagine what it would be like to have a product that gives your clients the same results you provide in person. You could help so many more people. Your impact and reach could be so much greater.