Reimagine Business
Post updated by Lexi Rodrigo How would you like to know EXACTLY what to say in your marketing messaging? To know EXACTLY what sort of blog post to write to generate lots of comments? To know EXACTLY what brand identity you need to have in order to inspire a large group of people and turn them into raving fans? These are exactly the kinds of things you’ll know when you clearly understand your ideal customer. …
Imagine working for hours on end and accomplishing nothing. All the emails or social media responses you made? Those don’t matter in the grand scheme of things. The important tasks that require doing are still there, waiting for you. *Cue the frustrated scream. Could it be that you have a time management problem? The internet is a double-edged sword after all. On one hand, you can use it to communicate with business partners and clients …
Business coaches… what and who are they? What support and benefit can a business coach truly provide to increase the success of your business? How could one help you develop as an entrepreneur and person? Why even bother to hire a coach? I answer these questions by sharing my experience of having a business coach combined within a mastermind group. My story unpacks the layered services, events, benefits, and results of a business coach to …
You love the thought of growing a successful business and an audience that craves your content. You look at top players in the field and think, “I’m going to be like them.” All sorts of ideas are floating around in your head, and you can’t wait to see your dreams come to fruition. You walk towards your desk, turn on your computer, and then… pop! The bubble has burst. Ten minutes later, you’re laughing at …
Can you relate? “The launch officially starts tomorrow and the sales letter is still just an outline.” “Launch day! We pushed a code update that broke some stuff, so we had to scramble to fix it. There’s still a ton of work to be done, but I’m finding it hard to concentrate because I keep jumping over to check stats.” “[Day 5] There are still a few tech issues that are really frustrating me. There’s …
Dear Freelancers of the World! The gods of the current economy smile on you. The market is in your favor—so many companies, so many assignments. And yet, you’re not working as much as you want. Your cell phone isn’t ringing. The inbox is empty. What’s up with that? You are talented, yet never get past the first interaction. And sometimes I wonder if many of you even know where you trip up. I’d like to …
You can’t start your solopreneur career or freelance successfully without the right tools, especially if freelancing is your business and not just a hobby. Sure, you’ve probably got some of what you need lying around at home, but if you want to take a professional approach you’ll need to invest in the tools and technology necessary to make it easy to run a business that your clients will love. I’ve been freelancing for more than …
When you start a work at home or freelance business, one thing you need to do fast is manage your workload. There are dozens of tools out there to help you do that all requiring different levels of investment. But after more than 10 years of running my own freelance writing business, I found that one essential tool, that’s both simple and free, is Google Calendar. It’s the easiest way to get started with scheduling, …
Here’s the freelance career dream. Work for yourself. Possess a recession-proof skillset. Earn fat stacks. Do what you want. Here’s today’s reality. You can’t afford to quit a job you don’t like. You went solo but lack of income stability is giving you second thoughts. Well check this out. The opportunity is there. The money is there. Last week, I earned $4,000 just sitting in my chair writing skyscraper articles. Easy peasy. And I’ll tell …
When you tell people you’re a freelancer, you get a couple of typical reactions. Either people comment on how lucky you are to be able to take off whenever you want, or they say that the lifestyle is too fluid to get much done. Somehow it doesn’t sound so appealing when you tell them how much work you actually do. If you work in an office, you answer to your manager and deliver the goods …