The Top 40 Influencer Marketing Tools of 2023

When it comes to selling physical products or services, you might consider strategies like content marketing or affiliate marketing. 

Or you might have thought… What about influencers?

After all, 87% of shoppers are inspired by their favorite influencers. 

Influencers offer your company a huge advantage, since they have a following that will be receptive to their recommendations. This level of social proof can increase the likelihood of your target audience purchasing your product.

However, influencer marketing is a challenging endeavor, and that is why you need the best tools in the industry to make your campaigns a smashing success. Whether you are a brand looking to grow your business or an agency looking for the right tools to manage your client’s campaigns, this guide will help you find the right tools.

But before we dive in, let’s take a look at the four types of influencer marketing tools:

1. Social Listening Tools: Tools for analyzing content across social media and the internet to see what people are saying about your brand. 

2. Influencer Marketplace Tools: Tools to find and connect with influencers that speak to your target audience and manage campaigns at all stages. Some influencer marketplaces also feature analytics tools to track campaign performance.

3. Influencer Content Amplification Tools: Tools to whitelist or boost your influencer’s content on social media through paid ads. These tools are great for promoting user-generated content.

4. All-in-One Influencer Marketing Tools: These platforms have all the tools you need in one platform. 

Knowing the different types of tools will help you make a more informed decision when choosing the right tools for your business. Now that you know the different types, here are the 40 best influencer marketing tools of 2023. 

40 Influencer Marketing Tools for 2023

1. Activate

Type of Tool: Influencer Marketplace

Best For: Large brands and agencies

Activate is an impact-based company that supports brands like Tinder, Reebok, and H&M. Not only are they an influencer marketplace, Activate also includes additional support from strategy consultations to campaign execution and analysis. Activate allows you to track content across multiple platforms so that nothing goes live without being signed off on. 

2. Aspire (Formerly Aspire AQ)

Type of Tool: All-in-one Influencer Marketing Tool

Best For: Large brands and agencies

Formerly known as Aspire IQ, Aspire is an all-in-one tool that allows you to find influencers through customizable filters and create influencer campaigns. Their image AI feature makes it easy for you to find influencers who look similar to your brand aesthetic so that you can maintain brand consistency. There are over 500,000 creators to choose from in Aspire, making it one of the larger pools of influencers to draw from. Aspire also works well for creating affiliate marketing campaigns and boosting user-generated content.

3. Awario

Type of Tool: Social Listening Tool

Best For: Small businesses and agencies

Awario is a social listening tool you can use to manage your brand. It lets you track keywords in real time, so you know who is saying what about your business. Their analytics features collate all your data and also have a sentiment analysis tool that reviews the comments made about your brand and marks them as positive, negative, or neutral. 

4. Brand24

Type of Tool: Social Listening Tool

Best For: Small and medium businesses

Brand24 is a social listening tool used by brands like Samsung, Intel, and Stanford University. With Brand24, you can monitor what people are saying about your businesses in real-time. Data can be exported as PDFs or Excel spreadsheets. Brand24 has an easy-to-use platform with a powerful social media analytics tool that can track keywords across Facebook, Instagram, Twitter, TikTok, YouTube, and Twitch. For agencies and teams, you can integrate Brand24 into Slack so that you are notified when your brand gets mentioned on social media. 

5. BrandWatch

Type of Tool: All-in-one Influencer Marketing Tool

Best For: Businesses of all sizes

Formerly known as Falcon.io, BrandWatch is an all-in-one tool that serves major brands like Carlsberg, Coca-Cola, and Toyota. BrandWatch has a centralized social media management platform where you can manage influencer campaigns across YouTube, Instagram, and TikTok. With BrandWatch, you have tools for brand management, social listening, and an influencer discovery tool where you can search through 30 million influencer accounts. 

6. BuzzSumo

Type of Tool: Social Listening Tool

Best For: Businesses of all sizes and agencies

Social listening is so important when it comes to managing your brand across multiple platforms. That is why tools like Buzzsumo are so powerful. Buzzsumo serves brands like Ogilvy, Hubspot, Google, and more. It’s a great tool for building content, as you can analyze competitors’ content and identify influencers. You can track influencer engagement on multiple forms of content across social media platforms. Additionally, Buzzsumo has tools to assist you in crisis management, journalist profiling, and monitoring your brand in real-time. 

7. Carro

Type of Tool: Influencer Marketplace

Best For: E-commerce brands

Carro is an influencer marketplace that partners e-commerce brands with content creators to create a cross-selling network. Carro integrates with Shopify to make it easy to sell your products on other Shopify stores. The tool is used by major brands like Liquid Death, Banza, and Arizona. 

8. Creator.co

Type of Tool: Influencer Marketplace

Best For: Small and medium businesses

Creator is an influencer marketplace that serves brands like Colgate, Vista, and Walmart. With Creator, you can create fully customizable campaigns with two preset options: Giveaways and ShoutOut campaigns. ShoutOut campaigns are where you give away free products for exposure, and giveaways are where influencers can give their audience free products from your company based on engagement. Additionally, you can examine campaign performance at the end with their “Deep Insight” analytics report. 

9. CreatorIQ

Type of Tool: All-in-one Influencer Marketing Tool

Best For: Large brands and agencies

CreatorIQ leverages an AI-powered algorithm to analyze over a billion social media accounts across multiple platforms. As an all-in-one platform, this helps brands easily find influencers that match their brand needs. CreatorIQ features an Integrity Quotient to find accounts with many bot followers. Once you invite influencers to your network, you can conduct a deeper dive into their content that the common APIs don’t allow. 

10. Digimind

Type of Tool: Social Listening Tool

Best For: Medium to large businesses

Digimind is a social listening tool that enables you to perform competitive analysis, manage your brand reputation, and measure consumer insights. Serving brands like Asus, Accenture, Audi, and Canon, Digimind provides you with data in real-time. Their Market Intelligence tool sources information across the web related to your brand. This enables you to track all potential influencers who can impact your brand in real-time.

11. Followerwonk

Type of Tool: Social Listening Tool

Best For: Small businesses

FollowerWonk is a neat tool that you can use to analyze Twitter accounts. You can track followers, Twitter profile activity, and measure the social authority (from 1-100) of any account. This can be a really handy social listening tool for small businesses on a budget. Followerwonk is fairly niche though, and it only works for Twitter.

12. Grin

Type of Tool: Influencer Marketplace

Best For: E-commerce businesses

Serving brands like Conair, Urban Outfitters, and L’Oreal, Grin is an influencer marketplace that integrates with major e-commerce platforms like Salesforce and Shopify. What makes Grin stand out from other influencer marketplaces is its specialization in e-commerce businesses. They have affiliate marketing and email integrations, making it easy for e-commerce brands to compensate influencers with both commissions and products to grow their business.

13. Heepsy

Type of Tool: Influencer Marketplace

Best For: Small businesses and agencies

Serving brands like IKEA, EA, Walmart, and Rolls Royce, Heepsy is an influencer marketing tool primarily used for influencer discovery. You can find influencers on platforms like YouTube, Twitch, Instagram, and TikTok. Heepsy allows you to filter your search results by many data points and vet their profiles for authenticity and add them to a list that you can export for your team. The only thing missing is campaign management tools, so this tool is only good for influencer discovery. 

14. HypeAuditor

Type of Tool: All-in-one Influencer Marketing Tool

Best For: Businesses of all sizes

In the early days of influencer marketing, one common challenge was fraudulent influencer accounts. HypeAuditor was founded to fight fraud so companies could connect with real influencers. Their influencer discovery tools work best for influencers on Instagram, YouTube, and TikTok. Accounts are analyzed to ensure they do not have bot accounts or paid accounts to boost their following. You can also check the content of the influencer accounts with their Brand Safety Analysis tool to ensure they have not posted any political, religious, or controversial posts. HypeAuditor also collates all your data from your campaigns and market research into helpful reports so that you can strategically plan your future influencer marketing campaigns. 

15. Influence

Type of Tool: Influencer Marketplace

Best For: Small to medium-sized businesses

Influence is an influencer marketplace that functions more like a social network. Influencers can join and create detailed profiles, and brands activate them in their campaigns. A free plan is available for brands looking to discover influencers. However, you will need a business plan if you wish to manage campaigns on the platform. One weakness of Influence is the lack of data analytics. Influencers fill out their own profiles instead of the platform, which can lead to inaccurate information being displayed. 

16. Influencer

Type of Tool: All-in-one Influencer Marketing Tool

Best For: Medium and large brands

Serving major brands like Vans, Pepsico, McDonald’s, and more, Influencer is another all-in-one platform for influencer marketing. Influencer has everything you need to connect influencers that align with your brand and create and manage marketing campaigns. Influencer has a content approval system in place to allow a rigorous vetting process for all content. Content is not posted until it is approved and signed off by key stakeholders, ensuring the safety of your brand image. One key difference between Influencer and other influencer marketing tools is that Influencer is very selective with who they include in their pool of content creators. As a result, their list of influencers is smaller, but the quality of choices will be higher. 

17. Intellifluence

Type of Tool: Influencer Marketplace

Best For: Small businesses

If you are looking to get started with influencer marketing and need a simple tool to begin, you might be interested in Intellifluence. With Intellifluence, you can find influencers and build simple campaigns. One way they stand out is your campaigns can be built around product reviews. You can use Intellifluence on Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Twitch, TikTok, Reddit, podcasts, and blogs. The only con to Intellifluence is the lack of data. With higher affordability, there are fewer analytics available for users, which is why it works best for small brands that are just getting started. 

18. Izea

Type of Tool: Influencer Marketplace

Best For: Medium to large brands

Izea started out as a company that connected brands to bloggers. As influencer marketing developed, it evolved into an influencer marketplace that serves major brands like Hidden Valley, Nylabone, and Sparkling Ice. With Izea, you can seek out influencers through filters like audience size, demographics, psychographics, topics of interest, keywords, social channels, and more. Additionally, their VizSearch feature allows you to find content per specific search queries, improving your ability to find influencers aligned with your brand. Izea comes with great data and analytics, making it easy to plan and manage campaigns. If you prefer to outsource your campaigns, Izea offers a service to help you plan and execute your influencer marketing campaigns.

19. Julius by Triller

Type of Tool: All-in-one Influencer Marketing Tool

Best For: Large brands

Founded in 2012, Julius is an all-in-one influencer marketing tool that serves major brands like Unicef, Viacom, and NARS. Managing a campaign can be a huge undertaking, which is why Julius breaks it down into three major steps: Discovery, Activation, and Performance. In the Discovery Stage, Julius makes it easy to find influencers with over 50 different data points to filter your search. Information can be exported into PDFs or CSV files. Once you find the influencers best for your business, you can activate them into your campaigns through their platform messaging system. As campaigns roll out, you can track their performance in real-time. 

20. Klear

Type of Tool: All-in-one Influencer Marketing Tool

Best For: Medium and large businesses and agencies

Klear is a Meltwater company that helps brands find influencers and manage campaigns. Their best feature is their analytics which leverages AI technology to pair you with the best influencers for your brand. On top of that, their social listening tools help their AI learn more about your brand for more refined searches. You can create coupon codes for affiliate programs, and their analytics reports are highly detailed. Serving brands like Kayak, Microsoft, and Adida, Klear is another great tool to consider for medium to large brands. 

21. LaunchMetric

Type of Tool: Social Listening Tool

Best For: Large businesses and agencies

Serving brands like Calvin Klein, Hugo Boss, and Kate Spade, LaunchMetric is a social listening tool that performs cross-platform analyses for your brand’s PR monitoring. You can generate PR reports with real-time data to ensure that you know what people are saying about your company. In addition, you can perform KOL analyses (Key Opinion Leaders) for influencers in China so that you can boost your brand awareness and exposure. 

22. Lefty

Type of Tool: All-in-one Influencer Marketing Tool

Best For: Small and medium businesses

When the three founders realized they were all left handed, the name for their platform Lefty was born. Lefty is a platform that serves clients like Louis Vuitton, Sephora, and Tommy Hilfiger. Lefty has a large but vetted pool of influencers to choose from, which you can onboard to your influencer marketing campaigns. The platform works best for Instagram and YouTube influencers. You can manage your influencers at each stage of the campaign and review their performance with Lefty’s analytics tools. 

23. Linqia

Type of Tool: All-in-one Influencer Marketing Tool

Best For: Large brands and agencies

Serving brands like Clorox, Mcdonald’s, and Bayer, Linqia is an all-in-one tool that allows you to find influencers, activate them in your campaigns, and track data every step of the way. Linqia also promises to save you time in your campaign management by reducing the total number of touchpoints when you are activating an influencer in your campaign. With over 1.5 billion data points, you can find the right influencers who are brand-safe and fraud-free. Analytics reports are also available with real-time data.

24. Mavrck

Type of Tool: All-in-one Influencer Marketing Tool

Best For: Large e-commerce brands

Mavrck is an all-in-one system with access to influencers on Instagram, Facebook, Twitter, Pinterest, YouTube, Twitch, TikTok, as well as bloggers. Their fraud detection helps you ensure you are picking influencers without a high amount of fake followers. Mavrck serves major brands like Disney, Oreo, Proctor and Gamble, Netflix, and many other corporations. Mavrck also integrates with major content management systems and e-commerce platforms. Additionally, Mavrck has direct access to social media APIs for better data analysis. 

25. Meltwater

Type of Tool: All-in-one Influencer Marketing Tool

Best For: Medium to large businesses

Meltwater is another all-in-one influencer marketing tool that serves major brands like Google,  H&M, Ogilvy, and Air France. Meltwater has tools for every step of the influencer marketing journey. Their social listening tools make it easy to manage your brand across all social media platforms. With that wealth of data, you can find influencers who align with your values and launch detailed campaigns. There are also tools for PR management and press release distribution.

26. Mention

Type of Tool: Social Listening Tool

Best For: Agencies

Mention is a social listening tool that offers a 14-day free trial without a credit card. Mention is used by brands like Stripe, Opéra de Bordeaux, and Microsoft. You can conduct competitive analysis on your competitor’s marketing campaigns and track specific keywords related to your brand. Brand mentions are presented in an easy-to-read format similar to email, where you can sift through each mention. A Slack integration is also available, making it easy for you and your team to track your results live. Mention also has a sentiment analysis tool to help determine if your brand is being spoken about in a positive, negative, or neutral way. 

27. NeoReach

Type of Tool: All-in-one Influencer Marketing Tool

Best For: Large brands and agencies

Serving brands like the History Channel, Robinhood, Netflix, NVidia, Macy’s, and more, NeoReach is an all-in-one tool for many Fortune 500 companies. NeoReach comes with a proprietary metric called the Influencer Media Value (IMV), where they rank influencers based on specific criteria. Coupled with their fraud detection system, you can ensure that your influencers are not purchasing likes and followers, so your campaigns have the highest potential success.  

28. Obviously

Type of Tool: All-in-one Influencer Marketing Tool

Best For: Medium to large brands and agencies

Obviously is an all-in-one tool that works great for most social media and content platforms such as blogs, Facebook, Instagram, Twitter, Snapchat, TikTok, Pinterest, Twitch, and YouTube. Their clients include many Fortune 500 companies like Google, Ulta, Lyft, and Amazon, among hundreds of others. In addition to their tools for influencer discovery, activation, and campaign management, Obviously also has an in-house team to assist you every step of the way.

29. Onalytica

Type of Tool: Influencer Marketplace

Best For: Medium to large brands

Onalytica is an influencer marketplace with many great features for influencer discovery. You can find influencers by topic, description, or type of content. Topic alerts can be created so that you are notified if an influencer mentions a topic. Influencers are ranked through Onalytica’s “Topical Authority Score,” which analyzes how influencers interact with a specific topic and how they interact with each other. This ensures that they are not gamed by bot accounts, giving Onalytica a unique strategy to counter fraud.

30. OpenInfluence

Type of Tool: All-in-one Influencer Marketing Tool

Best For: Medium to large businesses

OpenInfluence is an all-in-one tool that serves major brands like Dior, Ford, Kelloggs, and many more. OpenInfluence works best for image-based content. They have an AI feature that makes their image search far more precise, enabling you to find similar images to specific approved content. OpenInfluence can be used on Facebook, Instagram, LinkedIn, Pinterest, TikTok, and YouTube. 

31. Phlanx

Type of Tool: Influencer Marketplace

Best For: Small businesses

Great for small businesses, Phlanx allows you to find influencers across Instagram, YouTube, and TikTok. You can audit their profiles for authenticity and generate detailed reports to assist in your vetting process. Phlanx has a campaign management tool as well which comes with a contract generator and data analytics. You can also track competitor campaigns to assist with your strategy. Phlanx offers a one-month free trial which makes it a great option if you are just starting out in your influencer marketing journey. 

32. Pixlee Turnto

Type of Tool: Influencer Content Amplification Tool

Best For: Medium to large brands

One of the best ways to save your brand time with content creation is to leverage the content created by influencers. Pixlee Turnto makes this easy by helping you collect user-generated content (UGC) from TikTok, Instagram, YouTube, Facebook, and Twitter. You can curate the content and publish it on your website, social media, and email marketing campaigns. Pixlee also helps you track ROI on content. Pixlee is trusted by major brands like H&M, Fairmont Hotels, Wish, and many more. 

33. Shoutcart

Type of Tool: Influencer Marketplace

Best For: Medium to large businesses

Shoutcart is an influencer marketplace that serves clients like Calm, Shopify, and Cameo. It is great for finding influencers on platforms like Instagram, TikTok, and YouTube. Influencers are ranked by a ShoutCart score. This score is a culmination of audits on their engagement rates, following, fake followers, and content. 

34. Social Blade

Type of Tool: Influencer Discovery Tool

Best For: Small businesses

Social Blade is a handy influencer discovery tool for small businesses to research influencers across Youtube, TikTok, Facebook, Instagram, Twitch, Twitter, and many more platforms. Social Blade has a free search feature for basic information checks on influencers. However, it does not provide much more detailed information, which is why it is best for small businesses.

35. Socialix

Type of Tool: Influencer Marketplace

Best For: Small brands

Socialix is a newer platform that is a CRM tool for influencers. It allows you to bring influencers into the Socialix platform so that you can manage campaigns. Through this reverse-engineering process, Socialix has a higher rate of authentic influencers coming to the platform as brands are bringing them instead of influencers being vetted en masse. Socialix also integrates with 3rd party tools like Shopify, Gmail, Bit.ly, Google Analytics, and Hellosign to help streamline your influencer marketing campaigns. 

36. Tagger

Type of Tool: All-in-one Influencer Marketing Tool

Best For: Large brands

Trusted by Tinder, Bose, HBO Max, Hasbro, and Porsche, Tagger is another all-in-one tool that has partnered with major social media platforms to get more accurate data quickly. Their high-end analytics allows you to match with influencers who will cater to the needs of your audience. 

37. Tapinfluence

Type of Tool: All-in-one Influencer Marketing Tool

Best For: Large brands and agencies

Tapinfluence is a great all-in-one tool for brands in fashion, food, beauty, or lifestyle niches. They feature an influencer marketplace with over 550K vetted influencers. Tapinfluence makes it easy to discover new influencers through keyword and visual searches. You can automate your influencer marketing campaigns and track their performance in real-time. Their TapFire feature helps automate content amplification so that you are saving time when it comes to boosting content across platforms like blogs, Facebook, Twitter, Instagram, Pinterest, and YouTube. 

38. Traackr

Type of Tool: All-in-one Influencer Marketing Tool

Best For: Medium to large brands

One of Traackr’s biggest selling points as an all-in-one influencer marketing tool is the sheer amount of data they have in their platform. Traackr has indexed over 4 billion social media posts from over 13 social media platforms from 7 million influencers. Thus, it is no surprise that they serve major brands like L’Oreal, Colgate-Palmolive, Shiseido, and Michelin. With their vast data, you have more information to vet your influencers and manage campaigns and analytics. To top it off, Traackr has online courses on Traackr academy to help you learn the platform. And if you still are struggling to learn the platform, Traackr has great customer support. 

39. TrendHERO

Type of Tool: Influencer Marketplace

Best For: Small brands

TrendHERO is an excellent tool for discovering influencers if you are a small business. The tool has precise fraud detection and an AI algorithm that can assist you in finding influencers similar to the ones you are working with. TrendHERO also makes contacting influencers easy through its outreach tools and email automation. Analytics are included in all of their paid plans which are far more affordable than the all-in-one influencer marketing tools. 

40. Upfluence

Type of Tool: All-in-one Influencer Marketing Tool

Best For: E-commerce businesses of all sizes

Upfluence sets itself apart from other influencer marketing platforms by focusing on e-commerce businesses. Serving major brands like Amazon, Asus, Asics, and Universal, Upfluence makes it easy to find the right influencers to promote your products. You can automate your marketing campaigns on Instagram, TikTok, Facebook, Twitter, Twitch, Pinterest, and YouTube. Additionally, you can also create affiliate marketing campaigns to give commissions to your Influencers for sales they generate with their content. 

Choose Your Influencer Marketing Tools for Your Campaigns Today

With this exhaustive list of influencer marketing tools, you are now equipped to strategize and launch your campaigns. Influencers can be a great way to attract new customers and re-engage current buyers. After all, it is human nature to want to emulate our idols.

As you pour through this list of top influencer marketing tools, be sure to evaluate your current needs. Are you looking to promote your products through visual platforms like Instagram and TikTok? Or perhaps you are targeting bloggers or YouTubers?

Once you’re clear on your goals, consider which tools will help you meet them. Then add these tools to your influencer marketing toolbox and you’ll be ready to start creating your campaigns!