glen t campbell branding

Branding Over Marketing with Glen T. Campbell

As a small business owner, how can you compete with the 800-pound gorilla in your space? Easy! You can be human. But you’re not going to accomplish that with marketing. You do it with branding. Do you know the difference between marketing and branding? Glen T Campbell does, and on today’s Business Reimagined, he explains why he believes that ‘marketing’ has become a dirty word, and why great branding is what will give you an …

Being a Small Giant with Bo Burlingham

Do you know the difference between being ‘big’ and being ‘great?’ Bo Burlingham, author of Small Giants, does, and he was one of the driving forces that shaped entrepreneurship as we know it today. Today, Bo talks about what it means to be a small giant, to have ‘mojo,’ and what choices those companies make that the others don’t. He explains that client and customer relationships aren’t the only ones that matter. Finally, would you …

Living an Extraordinary Life with Stever Robbins

Think about the last time you went in for a job interview or a meeting with a potential client. What was your frame of mind? It probably had nothing to do with the sense of creating an extraordinary life. In fact, most people think the same thing. “Oh please, pick me! Pick me!” But what if you went in with the confidence that you had something valuable to offer, and the interview was as much …

productivity

Ari Meisel on Productivity through Outsourcing and Automation

Productivity is something every single entrepreneur, and aspiring entrepreneur, struggles with. Whether it’s finding time to keep your business running smoothly, or finding time to launch your business while you have a day job, people are looking for a magic bullet. While there isn’t a way to make all your work disappear, there IS a way to make sure it gets done, whether or not you’re the one doing it. Today’s guest, Ari Meisel, is …

Inspired Leadership with Nancy Duarte

Steve Jobs knew how to inspire people. So did Howard Schultz when he rescued Starbucks. What did these two men have that so many other leaders don’t? Inspired leadership. They understand that there is a greater arc of story in their businesses, one that is instinctively felt and driven not just by them, but also by their employees. They understand that story, ceremony, and symbolism are important for the growth of an organization. Today on …

Urban Monk

Becoming an Urban Monk with Pedram Shojai

What do you think of when you hear the words ‘urban monk?’ Do you picture some guy in a robe meditating on top of a skyscraper? Maybe you’re thinking of meditation 2.0 and some guru’s new, flowery method of finding inner peace. Not even close. Today’s guest, Pedram Shojai, is anything but flowery. While his knowledge is ancient and comes from his time with kung fu masters, ascetic monks, and even the Dali Lama, Pedram …

Corbett Barr on What it Means to be in Business

  There’s a big misconception going around about business. Either you climb the corporate ladder as fast as you can and retire, or you become an entrepreneur trying to hit a homerun, and you work yourself into oblivion to get there. Corbett Barr of Fizzle used to believe the same thing, but a trip to Mexico completely changed his perspective of what business is, specifically entrepreneurship, and how people really CAN put their lives in …

Leveling the Playing Field and Standing Out with Dorie Clark

Imagine a place where everyone was on the same playing field when it comes to marketing skills and know-how. In this place, ideas would be standing out based on their own merit. It’s a fantastic idea we can get behind, and today’s guest, Dorie Clark, is making it her mission to teach people who have great ideas how to put them out into the world. Dorie can’t stand the thought of ideas that can truly …

Predictions for 2016 with Danny Iny

How many predictions have you heard yet for 2016? And how many of them are actionable and sustainable, rather than shiny things that will end up distracting you? My guess is not many. Today, Danny Iny gives his own set of predictions for the year, based around ethical practices, audience engagement, and, most importantly, getting the right message to the right person at the right time. What does that mean? Segmentation. Advances in technology are …