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Branding Over Marketing with Glen T. Campbell

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As a small business owner, how can you compete with the 800-pound gorilla in your space? Easy! You can be human. But you’re not going to accomplish that with marketing. You do it with branding.

Do you know the difference between marketing and branding?

Glen T Campbell does, and on today’s Business Reimagined, he explains why he believes that ‘marketing’ has become a dirty word, and why great branding is what will give you an advantage over everyone else. Glen has been honing his skills for nearly 3 decades with some of the top marketing agencies across the globe, and now works directly with leaders.

You’ve GOT to hear his 3 step process to create a winning brand, and it starts with you, the CEO or entrepreneur: Understanding, Pulse, and Connection. Glen talks about how these 3 things will filter out through your organization, and into the minds and hearts of your audience.

If you’re sick of false marketing and want to create something meaningful, you’re going to LOVE today’s episode with Glen T Campbell.

      • At 4:00 – Glen shares his 3 step process that starts with the leader or entrepreneur: Understanding, Pulse, and Connection.
      • At 8:00 – Glen explains what happens to a brand when all three things are achieved, and gives some real-life examples of companies that exhibit top-notch branding, including the owner of a small chain of butchers, led by Ray the Butcher.
      • At 14:00 – Danny asks a very pointed question: Is Walmart a brand? Glen gives his surprising answer that reached back to the genesis of the company and its original vision.
      • At 17:00 – Glen explains exactly what he means when he says ‘brand,’ and what happens when a company starts with a great brand and loses it.
      • At 2:00 – Sometimes business owners don’t have time to build a brand before they make money, and Glen sets those concerns to rest. He explains how brand is built not just through communication and marketing, but also with every transaction a business makes.

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About Audra Casino

Audra Casino is a broadcast professional with 20 years of experience in performance, showrunning, and audio production. She got her start at a tiny radio station in the middle of nowhere, then worked her way up to the fifth largest broadcast market in the US. From there, Audra made the lateral step into podcasting, with the determination to bring professional audio and performance skills to an increasingly competitive market. Her vision is to work with people who are passionate about storytelling and communication, and to help give them the edge they need to make great podcasts, engage with their fans, and support their passions.

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