FREE Course Builder's Bootcamp

Learn to create and sell your own popular online course, and get set for success in less than a week

Being a Small Giant with Bo Burlingham

bo burlingham small giant

Do you know the difference between being ‘big’ and being ‘great?’ Bo Burlingham, author of Small Giants, does, and he was one of the driving forces that shaped entrepreneurship as we know it today.

Today, Bo talks about what it means to be a small giant, to have ‘mojo,’ and what choices those companies make that the others don’t. He explains that client and customer relationships aren’t the only ones that matter.

Finally, would you DARE show your employees your financials? Bo says you should, but he lays an even more important groundwork for creating the type of company culture where everyone cares because they have a stake in the company’s success.

If you believe it’s better to be great than to be big and that there are more important things than maximizing revenue, you’ll love this episode of Business Reimagined.

      • At 5:30  Bo talks about the defining differences between companies that choose to be great instead of big and those who don’t, and what he means when he says a company has ‘mojo.’
      • At 9:00 – According to Bo, you DO have a choice in what kind of business you want to run, and there are consequences to pollution and cheating your customers. You can’t blame it on business.
      • At 11:00 – Bo addresses the trade-off between great and big, and whether you have to choose one or the other to succeed.
      • At 16:00 – Company culture is a relatively new idea, and Bo talks about working with one of the shaping forces behind open-book businesses.
      • At 20:00 – Bo reflects on the impact of his career on entrepreneurship, and whether or not he thinks he’s really done the heavy lifting or not.

Promotion Guidelines

How you share your posts is just as important as where and when you share. Check out these guidelines to get maximum exposure for your guest posts.

promotion-guidelines

[gravityform id="64" title="false" description="false" ajax="true"]
<div class='gf_browser_unknown gform_wrapper gform_wrapper_original_id_64' id='gform_wrapper_2127495045' ><div id='gf_2127495045' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_2127495045' id='gform_2127495045' action='/blog/small-giants-bo-burlingham/#gf_2127495045'> <div class='gform_body'><ul id='gform_fields_2127495045' class='gform_fields top_label form_sublabel_below description_below'><li id='field_2127495045_1' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_2127495045_1' >Your First Name<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_2127495045_1' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /></div></li><li id='field_2127495045_2' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_2127495045_2' >Your Email Address<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'> <input name='input_2' id='input_2127495045_2' type='email' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id='field_2127495045_3' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_2127495045_3' >CAPTCHA</label><div class='gfield_captcha_container'><img class='gfield_captcha' src='' alt='' width='' height='' /><img class='gfield_captcha' src='' alt='' width='' height='' /><img class='gfield_captcha' src='' alt='' width='' height='' /><div class='gfield_captcha_input_container math_medium'><input type='text' name='input_3' id='input_2127495045_3' /><input type='hidden' name='input_captcha_prefix_3' value=',,' /></div></div></li> </ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_2127495045' class='gform_button button' value='Download Now' onclick='if(window["gf_submitting_2127495045"]){return false;} if( !jQuery("#gform_2127495045")[0].checkValidity || jQuery("#gform_2127495045")[0].checkValidity()){window["gf_submitting_2127495045"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_2127495045"]){return false;} if( !jQuery("#gform_2127495045")[0].checkValidity || jQuery("#gform_2127495045")[0].checkValidity()){window["gf_submitting_2127495045"]=true;} jQuery("#gform_2127495045").trigger("submit",[true]); }' /> <input type='hidden' name='gform_ajax' value='form_id=64&amp;title=&amp;description=&amp;tabindex=0' /> <input type='hidden' class='gform_hidden' name='is_submit_64' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='64' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_64' value='WyJbXSIsIjVkMTQzMTk1YTc4OTVlOWExODA3MzAyZmNhZWZhZDU4Il0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_64' id='gform_target_page_number_64' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_64' id='gform_source_page_number_64' value='1' /> <input type='hidden' name='gform_random_id' value='2127495045' /><input type='hidden' name='gform_field_values' value='' /> </div> </form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_2127495045' id='gform_ajax_frame_2127495045' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe> <script type='text/javascript'>jQuery(document).ready(function($){gformInitSpinner( 2127495045, 'https://mirasee.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery('#gform_ajax_frame_2127495045').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_2127495045');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_2127495045').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_2127495045').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_2127495045').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_2127495045').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_2127495045').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_64').val();gformInitSpinner( 2127495045, 'https://mirasee.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery(document).trigger('gform_page_loaded', [2127495045, current_page]);window['gf_submitting_2127495045'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_2127495045').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_2127495045').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [2127495045]);window['gf_submitting_2127495045'] = false;}, 50);}else{jQuery('#gform_2127495045').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [2127495045, current_page]);} );} );</script><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 2127495045) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [2127495045, 1]) } ); </script>