4 Ways to Get Back Up After Miserable Business Failure Knocks You Out Cold

Have you ever felt like you would never, ever, ever succeed? Sure, you get the occasional pat on the back from your boss, or a colleague congratulates you for a job well done, but have you ever tried failing so bad that you thought no one could do worse? Your retail store isn’t selling as much as you would want. You only get 20 people in the entire world to buy your new book. In …

What Phase of Marketing Are You In?

Note: This post was part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. We’ve since picked a winner – check out this post for the details! 🙂 I hate to be the one to break it to you but you’re probably clueless about where you’re at — marketing wise. (Who am I kidding, I love it :D). Oh I know, you’ve studied it, you’ve made progress, you …

Timeless Marketing Wisdom from Shakespeare and Lao Tzu (What’s Your Unique Selling Proposition?)

Know thyself. It’s one of the oldest and wisest directives you’ll ever find. It was carved into the forecourt of the temple of Apollo at Delphi, and the same sentiment is expressed in sources of wisdom as diverse as the Tao te Ching of Lao Tzu, Shakespeare’s Hamlet, and the Songs of Solomon. If you care about marketing, you should take heed; these sources have been talked about for thousands of years, so clearly they …

Are Bad Business Expectations Killing Your Progress?

“Well, what did you expect?” It’s usually a rhetorical question, asked after you do something stupid, without foreseeing the obvious consequences. Like developing a new product that you like instead of a product that other people need, and being surprised when it doesn’t sell. Or calling your three Twitter followers a “social media strategy” and being surprised when it doesn’t work. Or building a website and just expecting people to show up. 😉 What it usually …

An Actual 3-Step Guide to Getting Lucky

How much of an entrepreneur’s success is a result of pure luck? We don’t talk about luck very often, but it’s always there, working in the background. Some people seem to have been born under a lucky star, and others can’t catch a break. As marketers and entrepreneurs, we do our best, and can only hope that luck will pick up the slack and carry the ball the rest of the way. All to say …

700 pages in 7 weeks?! An interview with Sean Platt

That’s right – 700 pages in 7 weeks. And yeah, I’m talking about writing, not reading. 😉 The man who did it is my friend Sean Platt. Oh, and did I mention that he did it while writing blog posts as usual, doing ghostwriting projects as usual, and co-authoring six other books that are about to launch (a couple of which he co-authored with me)?! Yeah, it’s pretty amazing – and even more amazing is …

SMB Marketing: Your Advantage over the Big Guys

Did you know that small businesses have a distinct advantage over big corporations when it comes to marketing? It’s true. Big corporations may have big budgets – but they also have mountains of red tape, dozens of people to answer to and heavy pressure to maximize returns. As a small business owner – you don’t have to worry about any of that, which gives you a great deal of freedom in your advertising. We’d like …

Taking Your Business Online… Kick Ass Doing It!

Are you running a brick and mortar business? Are your clients local? If you are, you might be hearing all this hoopla about “going online” not just for “presence”, but to actually get clients outside your local area. And why not? It’s a fantastic opportunity made uniquely available thanks to the wonderful world wide web. Need some convincing? Here are 9 reasons to be taking your business online and 4 ways to make sure you …

Blue Balls, Anecdotes, and the Meaning of Most

Rachel runs a corporate training company. She’s just hired me to help her with her marketing and to prepare her online presence to broaden her geographical reach. She wants to work for people outside her immediate region – and why not? Negotiation and Leadership (her areas of expertise) travel extremely well. She’s aspiring to take her business “semi-local”, as we’ll call it. So we’ve got it all down. I’m showing her the strategic plan and …