Overcoming Fear: The Most Important Thing You Can Do

“Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day saying, ‘I will try again tomorrow.’” –Mary Anne Radmacher Have you achieved your goals yet? Allow me to introduce you to Edward. He’s recently made the decision to leave his job, his route to a safe, secure income, and has decided to start out on his own. He’s started up his own business, a sales consulting firm that is …

Small Business Failure: Vic Magary’s Interview

We’re used to seeing case studies of success, but what about failure? Not enough attention is given to small business failure – the process of trying something, not succeeding, learning from the experience and building something even better. There’s a good reason for that. People don’t like to share experiences that they feel don’t portray them in the best light, and it isn’t fun to relive a failure again and again. But some people are …

Rational or Emotional Marketing? You’ll be surprised!

When the time comes to tell you clients about all the wonderful things you can do for them, do you ever take pause and wonder how to go about it? Should you speak to a problem or a solution? Should you appeal to emotion or logic? Hopefully after reading this you’ll wonder a little less and maybe come away surprised at what some research has shown. Take a minute and read these marketing messages carefully. …

Marketing Definitions: What is Marketing?

is – here are some examples of what it isn’t. The first misconception is that “marketing is evil”… #1 Marketing is Evil A lot of people think that marketing has no inherent value, and that it’s only purpose is to separate people from their money. That is not the case. Of course, not everyone will agree with every part of every campaign, but just because you don’t like part of something, doesn’t mean that all …

Interview with Randy Komisar, author of the "Monk and the Riddle" and "Getting to Plan B"

Do you have a list of the smartest people you’d like to talk to? I do, and Randy Komisar, is at the top. His first book was about entrepreneurship – he used the story of a fictional entrepreneur looking for money for his start-up as a vehicle to share some really valuable insights about what is really important in business and life. I’ve been a fan since reading that first book, so when his second …

Branding Yourself: Interview with Caleb Wojcik from Pocket Changed

It can be fun to listen to the success stories of people like Brian Clark, Leo Babauta, Darren Rowse, Guy Kawasaki, and others. But it can also be a little bit frustrating, because they’re soooo far ahead of you, and what you really need is to hear from someone who did what you’re doing just a little while ago. Enter Caleb. Caleb Wojcik, that is – from Pocket Changed. Caleb started Pocket Changed just a few …

Decision Making Tools From The Frontlines Of Guy Kawasaki’s New Book "Enchantment"

Guy Kawasaki’s new book, Enchantment: “The Art of Changing Hearts, Minds, and Actions”. It’s a great book and you should pick up a copy, but as just a bit of extra incentive for you, we’re going to share with you a ten-point checklist from the end of the book that you can use to make more enchanting decisions in your business and life. 1. If I Waited A Week, Would I Still Make The Same …

Ceaseless Striving, and When To Give Up

“Grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” –Serenity Prayer Never give up, but know when to quit. That is the paradox faced by every entrepreneur. This doesn’t just apply to the whole business – it applies to partnerships, client relationships, marketing campaigns, development efforts – basically anything that is proving to take longer or be more …

Price, Quality, Service. Choose Two.

Have you ever heard or read this little gem? “Price, Quality, Service. Choose Two.” It’s a nice little sound bite that I hear business gurus toss around because it makes them sound wise and cool. Basically, it says that you can’t provide the best quality, and the best service, at the lowest price on the market. You can do any two of these things, but not all three at the same time. In order to …