Benny Hsu on Sudden Success and Creating Apps

You know Benny, right? Benny, from Get Busy Living? Benny, the awesome guy who leaves great comments all over the blogosphere? Benny, who just hit the jackpot with a brilliant iPhone app called Photo 365? Benny, who shared his story with us on Pat Flynn’s blog? Well, there’s more to the story, and Benny was kind enough to share it with us… TweetPinShare0 Shares

Success by Brand Association

Have you ever wondered about that one tipping point that propels a product into insane success overnight? Why is it that sometimes that a business can be around for ages, yet its products and services are not as widely exposed to potential customers and clients as they should be? While longevity may or may not deliver results, there are certain proactive initiatives that a business can take to expedite the process of getting noticed by …

Business Networking Tips: The Big Difference Is YOU!

How many different accountants do you know? What about laywers? Insurance brokers? Graphic designers? Many I’ll bet. It gets worse if you do any sort of networking. You probably have several of each in your contact list or in your shoebox of business cards. Do you remember anything about them? You might have a vague memory of most of them, but a few did leave a most lasting impression, didn’t they? Why? What was it …

The Secrets Revealed: Core Marketing Concepts and Why Marketing Never Changes

From the very first business exchange thousands of years ago, to the online purchase completed a millisecond ago, marketing hasn’t changed. Many people claim that the Internet and, more recently, social media have transformed marketing into something that hardly resembles what it once was. But it’s not true, because while marketing definitions are fluid – the truths behind them never change. Marketing is the essence of a successful business. It involves 3 simple steps: Identify …

The Parables of Business: Interview with Danny Brown

This interview kicks off our Jodi’s Voice support campaign. Please take the time to read about how you can support Jodi’s Voice, and save $682 on our training program. Do you want to get inside the head of a social media celebrity? I do, and I did – and so can you. I caught up with the irrepressible Danny Brown, CEO of Bonsai Interactive, and had a great conversation about social media, business, communities, and …

‘Die Hard’ Business School: 3 Common Mistakes McClane Made (and How You Can Avoid Them)

John McClane, of course, is the ultimate badass (and has taught me a lot about marketing! He foiled a multimillion dollar heist armed with little more than a pack of cigarettes, a lighter, and anything he could steal off “terrorists” he’d killed. But no one can doubt that he ran into a few snags along the way. After my 7,935,624th viewing of Die Hard, I realized that John McClane is the CEO of his own …

Gaining Traction: What It Is and How It Will Make You Successful

We’re lucky to have this guest post from Zane the Experimenter. Most people are just treading water – logging the minimum monthly work hours to pay the bills and stay afloat. If you are a blogger or entrepreneur of any sort, you were probably seduced by the notion of being your own boss and thereby becoming a master of your own fate. Unfortunately, the hard reality is that most people in this position of independence …

The Importance of Consistency in Growing Your Business

Starting a business is one of the toughest things you can do in your life. Often, you’ll find that the key to starting a business is just getting a little momentum going. But how do you build that momentum? The key is consistency in business. You might work hard, but do you stick with it? When I was interviewing James Clear, who built Passive Panda into a massive audience incredibly quickly, for the first issue …

A New Look at the 4Ps of Marketing

Nothing explains a complicated business algorithm like a cute mnemonic device! Hence the 4 Ps of marketing. This is one of the first things they drill into your head in business school. Actually, in any type of formal Marketing instruction. It’s everywhere, everyone knows it, and you need to know it too. Let’s go, 4 Ps: Product! Place! Price! Promotion! Got that? Say it again (say it out loud – it helps.) Product! Price! Place! …