Success by Brand Association

Have you ever wondered about that one tipping point that propels a product into insane success overnight? Why is it that sometimes that a business can be around for ages, yet its products and services are not as widely exposed to potential customers and clients as they should be? While longevity may or may not deliver results, there are certain proactive initiatives that a business can take to expedite the process of getting noticed by …

Business Networking Tips: The Big Difference Is YOU!

How many different accountants do you know? What about laywers? Insurance brokers? Graphic designers? Many I’ll bet. It gets worse if you do any sort of networking. You probably have several of each in your contact list or in your shoebox of business cards. Do you remember anything about them? You might have a vague memory of most of them, but a few did leave a most lasting impression, didn’t they? Why? What was it …

The Secrets Revealed: Core Marketing Concepts and Why Marketing Never Changes

From the very first business exchange thousands of years ago, to the online purchase completed a millisecond ago, marketing hasn’t changed. Many people claim that the Internet and, more recently, social media have transformed marketing into something that hardly resembles what it once was. But it’s not true, because while marketing definitions are fluid – the truths behind them never change. Marketing is the essence of a successful business. It involves 3 simple steps: Identify …

The Parables of Business: Interview with Danny Brown

This interview kicks off our Jodi’s Voice support campaign. Please take the time to read about how you can support Jodi’s Voice, and save $682 on our training program. Do you want to get inside the head of a social media celebrity? I do, and I did – and so can you. I caught up with the irrepressible Danny Brown, CEO of Bonsai Interactive, and had a great conversation about social media, business, communities, and …

Customer WANT and TRUST: Two Words That Will Make a Huge Difference in Your Business

There are two things that I’ve noticed in researching popular individuals and their businesses. They all have something people want and those people trust them. Not only that, but those people are faithful fans of their brand. Let’s talk about that first part: Customer WANT The things you end up buying are things you wanted. If you went to J.Crew (clothing store) and found a shirt you liked, but they didn’t have your size, you’re …

Creativity: The Essential Discipline for Entrepreneurs

The world is changing. And we need more creatives. Period. The good news is that this doesn’t exclude you. As Dan Pink wrote in A Whole New Mind, right-brainers are on their way to ruling the world. And you can join them, if you take the time to cultivate your creativity. The Dawn of the Creative Age The Industrial Age is over. The reign of the factory has fallen. We now live in an age where …

‘Die Hard’ Business School: 3 Common Mistakes McClane Made (and How You Can Avoid Them)

John McClane, of course, is the ultimate badass (and has taught me a lot about marketing! He foiled a multimillion dollar heist armed with little more than a pack of cigarettes, a lighter, and anything he could steal off “terrorists” he’d killed. But no one can doubt that he ran into a few snags along the way. After my 7,935,624th viewing of Die Hard, I realized that John McClane is the CEO of his own …

Gaining Traction: What It Is and How It Will Make You Successful

We’re lucky to have this guest post from Zane the Experimenter. Most people are just treading water – logging the minimum monthly work hours to pay the bills and stay afloat. If you are a blogger or entrepreneur of any sort, you were probably seduced by the notion of being your own boss and thereby becoming a master of your own fate. Unfortunately, the hard reality is that most people in this position of independence …

The Importance of Consistency in Growing Your Business

Starting a business is one of the toughest things you can do in your life. Often, you’ll find that the key to starting a business is just getting a little momentum going. But how do you build that momentum? The key is consistency in business. You might work hard, but do you stick with it? When I was interviewing James Clear, who built Passive Panda into a massive audience incredibly quickly, for the first issue …