Is Your Creative Business Making These Critical Mistakes?

It happened again. You woke up this morning and jumped out of bed just knowing things were going to be different today! You grabbed your coffee, stumbled into your office, turned on your laptop, opened your email and… nothing. Etsy? No sales. Facebook page? Crickets. So, there you sat… deflated, depressed and frustrated. You started thinking about all the times you’ve sat in that same chair, feeling the same way. And you thought to yourself, …

Success: 3 Lessons I Learned as a Freelance Opera Singer

I know how to be ridiculous. I worked on five arias every day for six months to get ready for an audition with an opera company I didn’t want to sing for, only to stand backstage and tell myself, “Just get through this audition and you never have to do it again.” That’s ridiculous. I would ridicule myself into achieving something (namely, getting a gig with such-and-such opera company) so I could prove to myself …

Navigating to Success in Business

I was just in Chicago, where the people were so friendly, you couldn’t stop them from helping you. I was only standing on a corner for about 30 seconds (looking confused, as usual) when a small knot of people gathered to help me. I wanted to visit Wrigley Field but wasn’t sure of the best way; walking, taking the bus, what to do along the way – so many options. Everyone became the ‘expert’ and …

6 Secrets To An Effective Business Exit Strategy

Are prospects lining up to look at buying your company? Ready to make that happen? Before I explain how, you have a choice to make. How do you intend to get a return on your investment in your business? What’s your exit strategy? Imagine this: Your business is what acquirers are looking for. They may be willing to pay you millions for this brainchild you built… if you have made it saleable. To understand the …

6 Tips on Managing Your Social Media Life on a Smartphone

Managing your social media life isn’t an easy task, especially if you’re using it to attract and connect with as many people as possible. While social media is a great tool for all marketers, it takes patience and persistence to take advantage of its full capabilities. Navigating the social media sphere on your smartphone provides the convenience of on-the-go communication with your clients, customers, and consumers. However, if you don’t know how to utilize this …

Sometimes The Help You Need Isn’t What You Think

Readers on the Mirasee email list might be familiar with the reader question below that Danny answered in one of his recent bulletins. “I started my business almost 2 years ago and have changed it around a few times to make it work. I have had a bit of help from un paid interns I bring on but am in need of serious help and am thinking of taking out a small biz loan so …

Thinking In New Boxes with Alan Iny (Marketing Insights Podcast)

On today’s episode of the podcast, Danny interviews his cousin Alan Iny, co-author of the new book Thinking in New Boxes. The book is all about how people think. It’s about how thoughts are constrained in our minds and, what that means for challenging our perceptions. We all think in boxes. They’re a symbol for a mental model or framework. Most of the time we can’t help but use them, but what we need to …

Overnight Success… and How to Prepare for It

You’re doing everything in your power to boost traffic to your site, improve your reader’s level of engagement, and establish yourself as an expert. Why? Because you’re reaching for that ultimate goal – an ongoing stream of customers who can’t wait to get their hands on your products or get that coveted one-on-one support from you. But, What if you woke up tomorrow to discover that you’re flooded with new clients? Would you be able …

Carol Tice On Starting Your Small Business on a Shoestring (Marketing Insights Podcast)

In this episode of Marketing Insights from Mirasee, Danny Iny interviews the indomitable Carol Tice from Make a Living Writing about her new book: “The Pocket Guide to Starting Your Small Business On A Shoestring.” Danny and Carol will be speaking about how to save more money when you’re starting a business – and Carol shares her insights about how there are LOTS of ways to not pay for things when you’re starting out. 🙂 …