Sometimes The Help You Need Isn’t What You Think

Readers on the Mirasee email list might be familiar with the reader question below that Danny answered in one of his recent bulletins. “I started my business almost 2 years ago and have changed it around a few times to make it work. I have had a bit of help from un paid interns I bring on but am in need of serious help and am thinking of taking out a small biz loan so …

Thinking In New Boxes with Alan Iny (Marketing Insights Podcast)

On today’s episode of the podcast, Danny interviews his cousin Alan Iny, co-author of the new book Thinking in New Boxes. The book is all about how people think. It’s about how thoughts are constrained in our minds and, what that means for challenging our perceptions. We all think in boxes. They’re a symbol for a mental model or framework. Most of the time we can’t help but use them, but what we need to …

Overnight Success… and How to Prepare for It

You’re doing everything in your power to boost traffic to your site, improve your reader’s level of engagement, and establish yourself as an expert. Why? Because you’re reaching for that ultimate goal – an ongoing stream of customers who can’t wait to get their hands on your products or get that coveted one-on-one support from you. But, What if you woke up tomorrow to discover that you’re flooded with new clients? Would you be able …

Carol Tice On Starting Your Small Business on a Shoestring (Marketing Insights Podcast)

In this episode of Marketing Insights from Mirasee, Danny Iny interviews the indomitable Carol Tice from Make a Living Writing about her new book: “The Pocket Guide to Starting Your Small Business On A Shoestring.” Danny and Carol will be speaking about how to save more money when you’re starting a business – and Carol shares her insights about how there are LOTS of ways to not pay for things when you’re starting out. 🙂 …

How We Overcame Our Marketing Hangups and Sold a Lot of Ink

Note from Megan: We have an interesting post for you today. Over the summer I connected with Rob Wringham, who is the editor in chief of a print magazine called New Escapologist. We got to talking, and I became really fascinated with the how’s and why’s of starting and running with a print publication as opposed to a digital one – and what that means in terms of marketing. Now, most of our students in …

Lessons Learned from Our Biggest-Ever Business Education Experiment

Everyone has a reason that they get up in the morning. For some people, it’s family and friends. For some it’s faith. For some it’s art. For some, it’s a passion, or obsession. For many of us at Mirasee, it’s about business and education. So when Danny shared his idea to take a giant, scary, expensive risk in the name of business education – we were apprehensive – but it felt right. Giving small business owners …

How to Deal with Bad Customers (Marketing Insights Podcast)

What do you do when a customer who, you’ve had a great relationship with for a long time, suddenly – in a grand Dr. Jekyll to Mr. Hyde kind of transformation – goes absolutely ballistic on you? It’s a painful experience, and it can leave you bewildered and feeling betrayed. In one day, they can go from being happy and great to extremely frustrated and insane with the drop of a dime. It’s rare, but …

Using Evernote To Expand Your Brain’s Memory Capacity

If you don’t know what Evernote is, the core idea is a cloud-based note-taking system. Think like sticky notes, but digital and they can be accessed from almost any device that has an internet connection. Back when paper was a more valued resource, what would you use sticky notes for? A quick memo? A recipe? Maybe a quick shopping list you jot down after lunch. It doesn’t matter because that is the point of a …

Being a Prolifically Productive Entrepreneur

Productivity is how you establish yourself as a leader and innovator in your niche. The brands that produce the most high-quality content succeed because they have a natural advantage over the rest of the field. This isn’t some complex equation, it’s just a fact. But you already knew that. Unfortunately, even though we know it, most of us don’t have the discipline or drive or even know how to be productive. Most of us have …