10 Lessons

Vector. Concept of teamwork that leads company to success.

Overnight Success… and How to Prepare for It

You’re doing everything in your power to boost traffic to your site, improve your reader’s level of engagement, and establish yourself as an expert. Why? Because you’re reaching for that ultimate goal – an ongoing stream of customers who can’t wait to get their hands on your products or get that coveted one-on-one support from you. But, What if you woke up tomorrow to discover that you’re flooded with new clients? Would you be able …

pair of new sneakers  isolated on white

Carol Tice On Starting Your Small Business on a Shoestring (Marketing Insights Podcast)

In this episode of Marketing Insights from Mirasee, Danny Iny interviews the indomitable Carol Tice from Make a Living Writing about her new book: “The Pocket Guide to Starting Your Small Business On A Shoestring.” Danny and Carol will be speaking about how to save more money when you’re starting a business – and Carol shares her insights about how there are LOTS of ways to not pay for things when you’re starting out. 🙂 …

open book in vintage light tone color

How We Overcame Our Marketing Hangups and Sold a Lot of Ink

Note from Megan: We have an interesting post for you today. Over the summer I connected with Rob Wringham, who is the editor in chief of a print magazine called New Escapologist. We got to talking, and I became really fascinated with the how’s and why’s of starting and running with a print publication as opposed to a digital one – and what that means in terms of marketing. Now, most of our students in …

Image of smiling chemist mixes reagents in flask, close-up

Lessons Learned from Our Biggest-Ever Business Education Experiment

Everyone has a reason that they get up in the morning. For some people, it’s family and friends. For some it’s faith. For some it’s art. For some, it’s a passion, or obsession. For many of us at Mirasee, it’s about business and education. So when Danny shared his idea to take a giant, scary, expensive risk in the name of business education – we were apprehensive – but it felt right. Giving small business owners …

explosion of anger

How to Deal with Bad Customers (Marketing Insights Podcast)

What do you do when a customer who, you’ve had a great relationship with for a long time, suddenly – in a grand Dr. Jekyll to Mr. Hyde kind of transformation – goes absolutely ballistic on you? It’s a painful experience, and it can leave you bewildered and feeling betrayed. In one day, they can go from being happy and great to extremely frustrated and insane with the drop of a dime. It’s rare, but …

3d USB flash drives

Using Evernote To Expand Your Brain’s Memory Capacity

If you don’t know what Evernote is, the core idea is a cloud-based note-taking system. Think like sticky notes, but digital and they can be accessed from almost any device that has an internet connection. Back when paper was a more valued resource, what would you use sticky notes for? A quick memo? A recipe? Maybe a quick shopping list you jot down after lunch. It doesn’t matter because that is the point of a …

Group of Business People Working on an Office Desk

Being a Prolifically Productive Entrepreneur

Productivity is how you establish yourself as a leader and innovator in your niche. The brands that produce the most high-quality content succeed because they have a natural advantage over the rest of the field. This isn’t some complex equation, it’s just a fact. But you already knew that. Unfortunately, even though we know it, most of us don’t have the discipline or drive or even know how to be productive. Most of us have …

extremely selective focus a part of  the silver precision measurement tool

Measuring Success… on Your Own Terms

Have you ever felt successful, only to be told that in the eyes of many people, what you saw as success was not really a success at all? Maybe for you that could mean managing to put food on the table, or send your child to college. Things that may seem like a minor accomplishment for most people could feel like a huge feat for you. Or what about the opposite, being praised by others …


Ask the Readers: What Do You Learn from Big, Nasty, Gut-Wrenching Mistakes?

I don’t have to ask if you’ve ever made a mistake. I know you have. Being a human, interacting with the physical world means that you make mistakes once in awhile. It’s not a fun fact – but there it is. I know I’ve made them, personally, and that we at Mirasee have, on occasion, made them together. It feels awful. A terrible, sinking feeling in your stomach. A silent voice, screaming in your head. …

10 Rules of

10 Rules of Visionary Business Book

(Plus 10 lessons learned growing to 60,000+ subscribers, $2M+ revenues, and 25+ team members, without losing our values, or selling our soul.)

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