Ask the Readers: Does Anyone Else GET It?

Being an entrepreneur is more often than not a lonely calling. Even if you have a team helping you out, when push comes to shove, you are the one responsible for making it all happen. This involves being completely absorbed with whatever project you happen to be working on, and putting in whatever time, energy, resources necessary to making things work. You are often playing against the odds, relying on your drive, hard work and …

Event Marketing Done Right: How to Host a Killer Event Every Time!

Have you been toying with the idea of hosting an event to create buzz? Maybe you’re a local business considering an open house, customer appreciation picnic, or a workshop series. Or maybe the nature of your business is already event-based. Perhaps you’re a writer or designer with an upcoming launch. You could be a musician who makes the majority of your income from live gigs, or a theater company who does several shows a year. …

Mastering an Entrepreneurial Toddler Mentality… and Why That’s a Good Thing!

As entrepreneurs we get in the game because we feel we can offer something (a service, a product, something!) of value. We feel we can serve in a better fashion running our own show than in a corporate environment. We feel we are fulfilling a need in the world. While the motivations above are a good start to entrepreneurship, they are quite vague. Think about them – we want to offer something that we know …

Planning a Business Retreat: One Step Back for Two Steps Forward

It’s been a crazy couple of weeks. Or months. Or years. You’re doing your time, responding to your emails and blog comments, reaching out and building new relationships, and always creating content, thinking about the future and planning what you’ll need to get there. It can be exhausting, and no matter how much you love what you do, how passionate you are, or how much it all matters, you can’t keep this up forever without …

Is Your Creative Business Making These Critical Mistakes?

It happened again. You woke up this morning and jumped out of bed just knowing things were going to be different today! You grabbed your coffee, stumbled into your office, turned on your laptop, opened your email and… nothing. Etsy? No sales. Facebook page? Crickets. So, there you sat… deflated, depressed and frustrated. You started thinking about all the times you’ve sat in that same chair, feeling the same way. And you thought to yourself, …

Success: 3 Lessons I Learned as a Freelance Opera Singer

I know how to be ridiculous. I worked on five arias every day for six months to get ready for an audition with an opera company I didn’t want to sing for, only to stand backstage and tell myself, “Just get through this audition and you never have to do it again.” That’s ridiculous. I would ridicule myself into achieving something (namely, getting a gig with such-and-such opera company) so I could prove to myself …

Navigating to Success in Business

I was just in Chicago, where the people were so friendly, you couldn’t stop them from helping you. I was only standing on a corner for about 30 seconds (looking confused, as usual) when a small knot of people gathered to help me. I wanted to visit Wrigley Field but wasn’t sure of the best way; walking, taking the bus, what to do along the way – so many options. Everyone became the ‘expert’ and …

6 Secrets To An Effective Business Exit Strategy

Are prospects lining up to look at buying your company? Ready to make that happen? Before I explain how, you have a choice to make. How do you intend to get a return on your investment in your business? What’s your exit strategy? Imagine this: Your business is what acquirers are looking for. They may be willing to pay you millions for this brainchild you built… if you have made it saleable. To understand the …

6 Tips on Managing Your Social Media Life on a Smartphone

Managing your social media life isn’t an easy task, especially if you’re using it to attract and connect with as many people as possible. While social media is a great tool for all marketers, it takes patience and persistence to take advantage of its full capabilities. Navigating the social media sphere on your smartphone provides the convenience of on-the-go communication with your clients, customers, and consumers. However, if you don’t know how to utilize this …