Best Guerrilla Marketing and The Three Ideas You Had Wrong!

If you’re an entrepreneur looking to attract more clients, then you’ve probably come across Guerrilla Marketing by Jay Conrad Levinson, or any of his more than two dozen different ‘Guerrilla’ marketing books. The best Guerrilla Marketing is low-cost, high-impact, in-the-trenches marketing. It’s designed for the “little guy” to be able to even the playing field with the “big boys”. Instead of spending money, the Guerrilla Marketer uses his or her time, energy and creativity to …

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Brand Consistency and Musings of a Starbucks Addict

Note: For more decaffeinated goodness on this topic, check out our Starbucks case study! They say that the first step is admitting that you have a problem, so here goes. My name is Danny, and I’m a Starbucks addict. I wasn’t always this way. There was a time when I would roll my eyes at people who would patiently stand in line multiple times a day to order drinks with names like “Grande No-Whip Java Chip Frappuccino” …

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How to Increase Productivity and Use Deadlines To Your Advantage

Deadlines make me productive – especially when I have a bunch of them stacked one after the other, in rapid succession. Now, I know that we’ve all had the experience of buckling down and working all night on occasion to meet a deadline, but that’s not what I’m talking about. Working more hours is basically about overcoming laziness (or lack of motivation, depending on how charitably we want to describe it). But that’s not what …

Listen To Customer Complaints: Flight Attendants and Formatting

This is it – the inaugural post on the Mirasee blog. I’m pretty excited! There are two important things that I want to share with you in this post. The first is a valuable business lesson about promotion fixes that I learned on a recent trip (I’m actually writing this post on the plane heading home, though it might be a few days before I actually post it on the blog), and the second is …