About Peter Sandeen

Peter Sandeen dreams of sailing with his wife and dogs on the Finnish coast-unless he's helping someone build a clear marketing message and strategy that creates sales consistently. Download the quick 5-step exercise that shows what ideas are most likely to make people want to buy your products and services.

Communicate with Customers to Make Them See the Value of What You Offer

Does it seem like people don’t understand why they should buy what you offer? Or even join your email list? If you get face-to-face with them, is it still clear that they don’t really understand why they should listen to you and buy what you sell? Of course, if you’re trying to sell something that’s almost useless, you’re going to have problems. But I’m going to assume that what you have to offer would really …

Improving Customer Lifetime Value: Conversion Lessons from Donors Choose

One of the most overlooked ways to make your business more profitable is increasing the average sale value. That is to say, instead of going after more sales, you make each sale more profitable – and repeat them if possible. Customer lifetime value one of those things usual conversion optimization doesn’t really help you with. But when you do it well, it can make a big difference in your business. This applies to you even …

Avoid the Mistake That Even @Copyblogger, @ThinkTraffic, and @DerekHalpern are Making by using a Value Proposition Template

I’m sure your business or blog isn’t quite like any other. But there are other businesses and blogs in the same general field, right? Maybe you’re competing with the most prominent blogs like Copyblogger, ThinkTraffic, and Social Triggers. They have the benefit of being well-established, and you’re likely to have big competitors like them no matter what your blog or business is about. Fortunately for you, you can use the common business mistakes that these “giants” …

Quick Ways to Increase Conversion Rate TODAY!

More than 90% of websites get something on their landing pages seriously wrong. It might even be closer to 95%… And they’re practically kicking people away from opting in. The few sites that get things right include the likes of Apple and Amazon. Big companies with gargantuan amounts of traffic. Not to mention huge teams of highly trained employees working night and day to perfect landing pages. But it’s not really that difficult to get …

How I Beat Danny Iny 5:1 at His Own Game (Sales Letter Split-Testing)

Danny Iny is one of the very few people I listen to when it comes to marketing, and it’s not every day that he asks for help in this area, or needs it. But a couple of months ago he asked for a second opinion on a sales letter he was writing. I gave him my feedback, but I also proposed a friendly competition over who could get more sales. Danny’s a good sport, so …

Landing Page Optimization: The FASTEST Way to Get More Subscribers

Guest posting is a great way to get people to your site. But what happens then? Getting people to your site isn’t the same as getting more subscribers. You – hopefully – direct them to a page where you ask them to join your email list. How many of them join it? 15% of them? 20%? 25%? If your conversion is 20%, you lose 80% of your potential subscribers who were just one small step …

Give Referrals to Get Referrals: The Best Leads You’ve Ever Had

Note: This post was part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. We’ve since picked a winner – check out this post for the details! 🙂 Imagine you’re looking for a house. You contact a real estate agent and she shows you a few houses. One of them is perfect but it needs renovating. You decide to buy it anyway. Then the agent gives you a …