Landing Page Optimization: The FASTEST Way to Get More Subscribers
- Peter Sandeen
But what happens then? Getting people to your site isn’t the same as getting more subscribers.
You – hopefully – direct them to a page where you ask them to join your email list.
How many of them join it? 15% of them? 20%? 25%?
If your conversion is 20%, you lose 80% of your potential subscribers who were just one small step away from your list.
Still a lot of people will tell you that a 20% opt in conversion is “good” or even “excellent”.
Well, I wouldn’t say so. I’d say 50% is “good” and above 70% is “excellent”.
Opt In Pages for Blogs (and Others)
Many blogs and other sites don’t use dedicated opt in pages to get people in their email lists.
I have no idea why… maybe they don’t actually want subscribers…
Opt-in landing pages are by far the most effective way to turn visitors to subscribers.
On the other hand, if your conversion is only 20%, it might not feel like they could work too well.
If your conversion is around 20%, then doubling that conversion will be much easier than doubling your traffic.
The three most common reasons for low conversion are:
- Headlines that don’t talk directly to the reader.
- Copy (text of the page) that doesn’t prove the value of the subscription.
- Lacking credibility.
All the opt in pages in this video share these problems to some extent, and you’ll get examples of how landing page design and optimization could solve them.
Check out the free online conversion optimization video course.
And check out what the examples look like:
- Life on the High Wire
- Drop Dead Money
- Productive Superdad
(Take a few minutes to check out these pages and opt-in – we wouldn’t be showcasing them if they weren’t amazing sites!)
1. The Headline
Focus on how the readers see their problems/dreams.
Be specific enough to convince the reader that there is value to come.
As the visitors aren’t usually very familiar with whom you are, you need to convince them of your expertise.
Use testimonials if you can, or write a long enough page to prove your expertise with it.
3. Clear and Simple Design
A good landing page is clear and simple to understand.
Fancy graphics are secondary, but make sure your design looks professional.
4. Make The Value Obvious
No one will ever say, “It was too easy to understand what I’m going to get if I subscribe.”
But a major part of your visitors will leave without taking action if they’re not sure what they’ll get.
Do You Have an Opt In Page?
Do you use opt in pages?
Do you have good landing page optimization?
Do you get good results with them?
Leave a link to your page in the comments below, if you want ideas on how to increase your conversion.