About Peter Sandeen

Peter Sandeen dreams of sailing with his wife and dogs on the Finnish coast-unless he's helping someone build a clear marketing message and strategy that creates sales consistently. Download the quick 5-step exercise that shows what ideas are most likely to make people want to buy your products and services.

Why You’re Struggling to Make More Sales

Most people who try to make a living online don’t succeed. They might spend months of their time and thousands of dollars studying marketing. But they don’t get results. They don’t make a big impact in other people’s lives. They don’t create financial freedom for their families and themselves. They don’t spend their time doing what they love. They struggle with marketing and don’t make enough sales to reach their dreams. For the purposes of …

Are You Missing a Key Point To Make Your Business Grow Faster?

You’re out to lunch with a friend you haven’t seen in a while. “How’s business?” your friend asks. “Fine,” you say. “It’s going well.” And while it’s not a total lie – your business is doing OK – it isn’t growing the way you wanted it to. Rather than talk about it with your friend, you quickly change the subject. Does this sound familiar? Unfortunately, too many entrepreneurs are stuck in a place of “not …

How to Easily Understand Marketing with a 3-Step Framework

You have a dream for your business. You know you can reach it. But marketing keeps getting on your way. It feels overwhelming or confusing with so many different options and things to consider. It doesn’t have to be like that. You can understand marketing and make it work for you. If you don’t feel like you understand how everything fits together in marketing, it’s just because you haven’t learned a “framework” that would make …

How to Make Your Marketing Create More Sales

Today’s title – “How to Make Your Marketing Create More Sales” – might seem a little ambitious for a blog post. But truthfully, it’s not. The question of how marketing works is really quite simple. Even the answer is relatively simple – on the surface, at least. But most people have never seen the answer. They haven’t even seen the right question. If you’re focusing on an overcomplicated question, such as, “How can I make …

3 Clever Ways a Card Game Makes People Addicted to Buying More

Shopping can be addictive. We’ve all seen people who buy the craziest things like their life depended on it! Here’s just one, rather crazy example: fantasy trading cards (no kidding – that’s a $1billion/year business). But you don’t often come across an explanation on how you can make people more “addicted” to buying your products or services, which probably make more sense – and are much more “useful” – than fantasy cards. So, let’s take a look …

Brand Yourself: How to Use Your Personality to Your Advantage in Marketing

If you ask your customers why they chose to buy from you, your personality is likely to come up in the answers. Maybe you seemed trustworthy. Or your sense of humor made people want your products and services. Whatever the personality trait, your marketing made people notice it – whether or not you intended it to happen. When you know what aspects of you people find most positive, you can brand yourself by emphasizing them …

7 Embarrassing Email Marketing Mistakes

Look around the Internet and you’ll see lots of attempts of attracting traffic. And more often than not, the goal is to get subscribers. But then what? Having subscribers doesn’t equal income – it only equals great opportunity. How well you use different email marketing strategies and engage your audience decides how well you cash in on the opportunity. You can deduce how marketing savvy someone is based on their emails. Noticing the difference between …

5 Unusual Ways to Leverage Your Audience – Even if It’s Small

“The money is in the list” has become a mantra in the online marketing circles. And though I think the statement is crippled, there’s truth to it. But it’s overshadowing the other ways you can leverage your list. Even if you don’t have thousands of subscribers, you can still get tremendous value from them. All you need to do is get a little creative. Not all of these ideas will fit in with what you …

3 Signs that Your Business (or Blog) Idea Won’t Work

Your spouse, family, and close friends have faith that your business (or blog) can become a success story. Or at least, they’re trying to keep their doubts to themselves. But you have suspicions. You thought you would’ve seen good results by now. And that’s making you question your business idea and maybe even your ability to succeed. So, did you make a huge mistake that took months or years (and possibly thousands of dollars) from …