About Peter Sandeen

Peter Sandeen dreams of sailing with his wife and dogs on the Finnish coast-unless he's helping someone build a clear marketing message and strategy that creates sales consistently. Download the quick 5-step exercise that shows what ideas are most likely to make people want to buy your products and services.

How to Get 100+ Subscribers from EACH and EVERY ONE of Your Guest Posts

This post was updated by Lexi Rodrigo on February 20, 2018. Many marketing experts urge you to use guest blogging as a way to grow your email list (Danny and I included). But it can be just a huge waste of time if you don’t get results-especially if writing each post takes you more than a couple of hours. A few months ago, I surveyed my list about how many subscribers they expect to get …

Why You’re Struggling to Make More Sales

Most people who try to make a living online don’t succeed. They might spend months of their time and thousands of dollars studying marketing. But they don’t get results. They don’t make a big impact in other people’s lives. They don’t create financial freedom for their families and themselves. They don’t spend their time doing what they love. They struggle with marketing and don’t make enough sales to reach their dreams. For the purposes of …

Are You Missing a Key Point To Make Your Business Grow Faster?

You’re out to lunch with a friend you haven’t seen in a while. “How’s business?” your friend asks. “Fine,” you say. “It’s going well.” And while it’s not a total lie – your business is doing OK – it isn’t growing the way you wanted it to. Rather than talk about it with your friend, you quickly change the subject. Does this sound familiar? Unfortunately, too many entrepreneurs are stuck in a place of “not …

How to Easily Understand Marketing with a 3-Step Framework

You have a dream for your business. You know you can reach it. But marketing keeps getting on your way. It feels overwhelming or confusing with so many different options and things to consider. It doesn’t have to be like that. You can understand marketing and make it work for you. If you don’t feel like you understand how everything fits together in marketing, it’s just because you haven’t learned a “framework” that would make …

I’m a Marketer. Am I a Liar?

“Don’t believe in advertisements” is about as profound of a life lesson as how you should look both ways before crossing the street and how kicking your caffeine addiction always seems like a good idea until morning comes. We learn to doubt marketing before we can do basic math.

How to Make Your Marketing Create More Sales

Today’s title – “How to Make Your Marketing Create More Sales” – might seem a little ambitious for a blog post. But truthfully, it’s not. The question of how marketing works is really quite simple. Even the answer is relatively simple – on the surface, at least. But most people have never seen the answer. They haven’t even seen the right question. If you’re focusing on an overcomplicated question, such as, “How can I make …

Armed and Dangerous: 7 Common Marketing Myths

Reading marketing blogs can give you a pretty twisted idea of what marketing and business are like. Even if you avoid the most blatantly hype-y make-money-quick sites, you still run into a fair number of myths. Some of them might be obvious to you. But few people recognize them all. And when you’re distracted – even if just a little – by some myth, you forget to focus on what really makes the difference in …

3 Clever Ways a Card Game Makes People Addicted to Buying More

Shopping can be addictive. We’ve all seen people who buy the craziest things like their life depended on it! Here’s just one, rather crazy example: fantasy trading cards (no kidding – that’s a $1billion/year business). But you don’t often come across an explanation on how you can make people more “addicted” to buying your products or services, which probably make more sense – and are much more “useful” – than fantasy cards. So, let’s take a look …

Marketing Mistakes @Fizzle, @MarieForleo, and @Copyblogger Make that Can Give You an Edge

In the online marketing circles, before you have tens of thousands of subscribers, you’re considered a small fish in a huge lake. The big sites have a big advantage, which you have to overcome.: people are used to reading those sites, and they won’t pay attention to your stuff easily. Fortunately for you, even the biggest sites make some mistakes. And if you avoid making the same mistakes, you have an advantage. Topping their success …