About Matthew Turner

Matthew Turner helps millennial entrepreneurs align their business + mindset so they leave a lasting impact on this world. He’s also a writer, ghostwriter and author with an obsession for good coffee (his current book is Beyond The Pale: a business fable about escaping the hustle and living a “full” life).

Create online course with WordPress

How to Create an Online Course with WordPress

Should you create an online course with WordPress or use a third-party course builder like Thinkific, Ruzuku, or Teachable? We hear this question a lot. When we work with our students and clients, they’re usually sold on the idea of creating an online course. They’re aware of the benefits and how it’s one of the best ways to build a new income stream. They’ve heard how it will soon become part of a $325 billion …

How To Create a Brand Identity: The Ultimate Guide for Course Creators

How important is a logo for online course creators? On its own, not important. A logo won’t help you sell more courses or build greater authority. However, when you combine your logo with the rest of your Brand Identity… it can redefine your success. This is true for all businesses, not just course creators. But it’s especially relevant for course creators because of the landscape we’re about to enter. Let me explain… It’s estimated the …

How to Start a Membership Site: The Ultimate Guide for 2020

It’s the holy grail of business… recurring revenue. It’s also the one thing that seems almost impossible for an online course creator to have. We work with experts across every industry you can imagine, many of them running successful courses that generate increasing profit month after month. Yet when someone buys a course from you, that’s it. It’s a one-time sale. This means you have to create more courses and continue to up your marketing …

The Ultimate Sales Funnel Template for Online Course Creators

What exactly is a sales funnel? And, more importantly, do you need one? This isn’t just a key question for online course creators, but online businesses in general. Generating leads is the lifeblood of any business, and converting these leads into sales is what determines your success. Yet there are so many ways to go about this… it can be overwhelming, right? Facebook Ads SEO Content Marketing Google Adwords Influencer Marketing Social Media Traditional Marketing …

How To Create a Winning Customer Insights Strategy

How well do you know your customers? It’s easy to say you know them, but do you have a first-rate customer insight strategy that drives your product development, marketing, content creation, and customer service? It’s an overlooked area for most businesses. Most create a customer profile, and many know them fairly well. Yet a first-rate customer insight strategy? That’s rare. Yet it’s the one thing that can help set you apart from your competitors. Let’s …

WishList Member review

WishList Member Review: Your Best Membership Site Solution?

One of the next steps after creating and launching an online course is to build a private community for your students. Many course creators try to initially do this with a Facebook Group or Slack Channel. This is fine, and in the beginning, maybe this gives you and your students what you need. But after a while, it becomes clear that it isn’t enough. For your students, they don’t get the support and engagement they …

New product introduction

New Product Introduction: A Guide for Course Creators

So, you have a great idea for a new product… an online course… a service to offer your customers? It’s one thing to have an idea. But delivering on this idea in a timely, efficient, and effective manner is a totally different prospect. When it comes to a new product introduction, there are many moving pieces. Creating a plan and strategy. Gathering the necessary research. Creation and implementation. Delivering on your promise! And all the …

9 Social Media Marketing Examples

9 Social Media Marketing Examples to Inspire Your Social Media Strategy

Despite winning the ‘taste test’ time and time again, Pepsi can never seem to beat Coca-Cola in the cola wars. Judged by taste alone, Pepsi often leaves victorious. Yet when it comes to market share, Coca-Cola owns 17.8% to Pepsi’s 8.4%. Why? Why does the superior product lose? There’s no simple answer to that. People have written books and case studies about Coca-Cola and its marketing practices. Yet one of the easiest ways to explain …

15 Winning Niche Market Examples

15 Winning Niche Market Examples (And What You Can Learn From Them)

Would you rather go a mile deep with one person or simply scratch the surface with lots of different types of people? Which do you think creates the biggest impact?  Which do you think helps make you an authority figure? And which do you think would be more meaningful for you? The saying, ‘a jack of all trades, master of none,’ comes to mind. Yet if we were to describe most online course creators, this …

The Ultimate MemberPress Review: How to Build the Perfect Membership Site

One of the most common conversations we have with online course creators is how they can turn their course (or courses) into a Membership Site. Creating and selling online courses is great, but so often it results in a one-time sale. And if you sell your course on a platform like Udemy or Skillshare, you don’t get your students’ details. In the beginning, maybe this isn’t a problem… Yet once you build some momentum, you …