About Matthew Turner

Matthew Turner helps millennial entrepreneurs align their business + mindset so they leave a lasting impact on this world. He’s also a writer, ghostwriter and author with an obsession for good coffee (his current book is Beyond The Pale: a business fable about escaping the hustle and living a “full” life).

How to Build a Fool-Proof Customer Engagement Strategy

The most important aspect of business success is to LOVE your customers… right? Without your customers, you have no business. You need to not only provide them value but truly love them! It’s easy to say, but how many businesses actually do it? I’m sure you’ve been left on hold before, a long-term customer treated like a nobody. Maybe the massive conglomerates of the world don’t have to care about their customers. Maybe they can …

Outreach Marketing: The Complete Guide to Growing Your Business

EMAIL… you both love and hate it, am I right? As a marketer, you love it. You can connect with anyone, build new relationships and turn a lead into a customer. Everyone uses email, and most people spend a lot of time in their inbox. What an opportunity! Yet you’re not just a marketer, are you? You’re also a consumer… one of those people who spends far too much time in their inbox. Each day, …

5 Email Sequence Templates for Building a Loyal Audience

Is email marketing still relevant to your business? With the rise of social media, online video and a younger audience that spends less time in their inbox, do you still need an automated email sequence? The short answer is YES. Email marketing is still relevant. The longer answer is more nuanced than that, of course. Which we’ll get to soon… But let’s begin by focusing on the positives, and how email marketing still makes sense …

online course examples

11 Online Course Examples to Inspire Your Course-Building Efforts

The world DOES NOT need your online course! OR DOES IT? Maybe you flip between these two thoughts…one day you say, “Yes. This is amazing. I need to do this.” Then the next day comes and you’re less sure: “Does the marketplace really need any more interactive online courses? I feel like this could be a big waste of my time.” You want to do it, but you don’t. You know you have the content …

21 Copywriting Examples That Will Help You Craft Compelling Messages

Have you ever written a great piece of copy, sure it was going to convert and bring a consistent flow of new visitors… only for it to completely bomb? Maybe it was a Facebook Ad that didn’t convert and cost you a lot of money. Maybe it was a sales page that had a ridiculous bounce rate. Or maybe it was an email that nobody opened, replied to or cared about. Hands on your head, …

Brand Identity: The Secrets of Successful 21st Century Brands

As Dylan once wrote, Times Are A Changing… or as I like to look at it, times are evolving. We might be 12 years into this new century, but people are quite slow on the uptake. Businesses of all kinds are being left behind. They’re clinging to the 20th century like the bad guy in Die Hard clings to the window. My questions is WHY? Why would you cling to the past when the present …