About Matthew Turner

Matthew Turner helps millennial entrepreneurs align their business + mindset so they leave a lasting impact on this world. He’s also a writer, ghostwriter and author with an obsession for good coffee (his current book is Beyond The Pale: a business fable about escaping the hustle and living a “full” life).

How To Create a Winning Customer Insights Strategy

How well do you know your customers? It’s easy to say you know them, but do you have a first-rate customer insight strategy that drives your product development, marketing, content creation, and customer service? It’s an overlooked area for most businesses. Most create a customer profile, and many know them fairly well. Yet a first-rate customer insight strategy? That’s rare. Yet it’s the one thing that can help set you apart from your competitors. Let’s …

WishList Member review

WishList Member Review: Your Best Membership Site Solution?

One of the next steps after creating and launching an online course is to build a private community for your students. Many course creators try to initially do this with a Facebook Group or Slack Channel. This is fine, and in the beginning, maybe this gives you and your students what you need. But after a while, it becomes clear that it isn’t enough. For your students, they don’t get the support and engagement they …

New product introduction

New Product Introduction: A Guide for Course Creators

So, you have a great idea for a new product… an online course… a service to offer your customers? It’s one thing to have an idea. But delivering on this idea in a timely, efficient, and effective manner is a totally different prospect. When it comes to a new product introduction, there are many moving pieces. Creating a plan and strategy. Gathering the necessary research. Creation and implementation. Delivering on your promise! And all the …

9 Social Media Marketing Examples

9 Social Media Marketing Examples to Inspire Your Social Media Strategy

Despite winning the ‘taste test’ time and time again, Pepsi can never seem to beat Coca-Cola in the cola wars. Judged by taste alone, Pepsi often leaves victorious. Yet when it comes to market share, Coca-Cola owns 17.8% to Pepsi’s 8.4%. Why? Why does the superior product lose? There’s no simple answer to that. People have written books and case studies about Coca-Cola and its marketing practices. Yet one of the easiest ways to explain …

15 Winning Niche Market Examples

15 Winning Niche Market Examples (And What You Can Learn From Them)

Would you rather go a mile deep with one person or simply scratch the surface with lots of different types of people? Which do you think creates the biggest impact?  Which do you think helps make you an authority figure? And which do you think would be more meaningful for you? The saying, ‘a jack of all trades, master of none,’ comes to mind. Yet if we were to describe most online course creators, this …

The Ultimate MemberPress Review: How to Build the Perfect Membership Site

One of the most common conversations we have with online course creators is how they can turn their course (or courses) into a Membership Site. Creating and selling online courses is great, but so often it results in a one-time sale. And if you sell your course on a platform like Udemy or Skillshare, you don’t get your students’ details. In the beginning, maybe this isn’t a problem… Yet once you build some momentum, you …

How to Use Advocacy Marketing To Scale Your Business

The story of how Dropbox became a $12 Billion business is an interesting one… During its early days, few people knew about cloud computing. Let alone what a Dropbox was and how you could use it. So their founders, Drew Houston and Arash Ferdowsi, came up with an ingenious advocacy marketing strategy to create some word of mouth advertising. They promised each of their new members free storage if they referred someone. This meant that …

The Ultimate Udemy Review: Is It Right for Your Online Course?

Erin Bali grew up in a small village in Turkey where much of what he wanted to know seemed out of reach. A curious mind, he learned as much as he could with what he was given. Chess was a big part of his life. Yet it didn’t take long for those around him to no longer test him. Until one day his parents brought home a computer. This was the nineties, when computers were still …

Teachable vs. Udemy: Which One is Best for Your Online Course?

So…you want to create an online course! You hear it’s set to become a $132 billion industry by 2023. AND you also hear it’s one of the best ways to generate passive income. You’ve heard right. Both of these are correct. Here at Mirasee, we’ve witnessed firsthand the rise of online courses. We’ve built new income streams for our own brand and helped countless others to do the same. Maybe the time has come for you …

11 Winning Unique Selling Proposition Examples to Inspire Your Own

One of the biggest threats to any business is anonymity! You live in the most competitive period in history. No matter what industry you’re in, you face huge competition. Other people can create new businesses that do what you do. You have access to the entire world…the potential is limitless. The problem is, so does everyone else…the competition is high! Anonymity is what stands in the way of you and the business you desire to …