About Danny Iny

Danny Iny (@DannyIny) is the CEO and founder of Mirasee, host of the Business Reimagined podcast, and best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich.

How to Make an Information Product (Interview with Fred Gleeck)

Everybody’s talking about info products. E-books. Audiobooks. Video courses. Podcasts. Training programs. And the accepted wisdom is that if you want to succeed online – to be really profitable – then you need to have one, too. Ideally, more than one – an entire funnel of them. But how do you do it? Is it just a matter of repackaging some blog posts and saving it as a PDF? Turning on a flip camera and …

The Secret to Viral Marketing: Make People Interesting (Interview with Mark Hughes)

Do you want to get people talking about your brand? Want word of mouth? Referrals? Viral marketing? Well, there’s a simple secret to making it happen, and it’s not what you think. It isn’t about being controversial or weird, and it isn’t about wacky videos. Those are just the symptoms. So what’s the cause? It’s making people interesting. If you give people a story that they can become interesting by telling, they’ll tell the story. This …

A Birthday Gift, and Two Horses’ Asses

It’s a special day, and this is going to be a special post. I’ll share a story with you, and I can pretty much guarantee that it’ll make you smile. Then I’ll let you in on *why* I’m telling you this story – because as much fun as it is, there’s an important insight that I want to share, and there’s a really good reason why I’m sharing it with you *today*. After that, I’ve …

Naked Marketing: Join the Movement!

NOTE: The listly survey has ended but you can still grab the Naked Marketing Manifesto!  I wrote the Naked Marketing Manifesto because I strongly believe that marketing has gotten a lot more complicated than it needs to be. Of course, that’s just my opinion. Sure, it’s a pretty informed opinion – after all, marketing is what I do. But it’s still just one man’s opinion. I wanted to know if other people felt the same …

Google, Apple, Amazon and Google: How Businesses Become Platforms (Interview with @PhilSimon, author of Age of the Platform)

What’s the secret of the success of Google, Apple, Amazon and Facebook? Platforms. They took a single business model and evolved it in dozens of different directions. Rather than fighting for market *share*, they all did a fantastic job of *exploding* their market *size*. Talk about business model innovation! And you don’t have to be a 50 billion dollar company to do the same. I caught up with Phil Simon, author of Age of the …

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How to Grow Market Size (4 Questions of Marketing)

Today’s post is a video, but with a very special treat!

Peter was home taking care of his family, so Danny asked his lovely wife to step in.

So for the first time on video on Firepole Marketing, Danny and his wife will teach you how to grow your market size with your marketing.

Click on the link to watch it:

Marketing Risk: How @Freshbooks Grew to 4.5 Million Users (Interview with Saul Colt, Freshbooks Head of Magic)

After their first year of operation, Freshbooks had a grand total of 6 customers. Less than a decade later, they’re servicing over 4.5 million happy customers. Want to know how they did it? So did I. That’s why I reached out to Saul Colt, their “Head of Magic” (that’s his real title!). Over the course of 25 minutes, Saul explained to me how the Freshbooks team created a game of -Marketing Risk- that they’ve used to take …

How Brian built @Copyblogger with only $1,000 for Design and Hosting (@Entreproducer)

If anyone knows how to launch a superstar blog on the cheap, it’s Brian Clark. He never took venture capital, or raised any kind of funds. In fact, the entire Copyblogger empire was started as a one-man-show with about a thousand bucks of design and hosting fees. He grew the audience, he listened to what they said, and when he launched his very first product, he went from “just a blog” to “six figures in …