About Danny Iny

Danny Iny (@DannyIny) is the CEO and founder of Mirasee, host of the Business Reimagined podcast, and best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich.

Why the Deck is (Unfairly) Stacked Against You When You Are Starting a New Business

Warning: This post is long, and it may not be a fun post for you to read, but I think it’s an important message to share with you… When you are starting a new business, your head is full of dreams. Dreams about the life that you’ll create for yourself, the impact that you’ll make on the community that will assemble around you, and the difference that you’ll make in the world. You’re intimidated to …

The New Face (and Faces!) of Mirasee

The times, they are a-changing. Or so the song says… and it’s definitely true for us here at Mirasee. This blog is almost exactly two years old, and we’ve come a long way since those early days of me and Peter working together on a fun little side project. A lot of things have changed since then, and I’d like to share some of the highlights of the biggest things that have happened, and are …

Influence: What it Is and How to Get it! (Interview with @MarkWSchaefer)

Social influence marketing. It’s the hot current marketing trend in the world, as personified by a host of companies like Klout, PeerIndex, Kred, and others. But it’s such a new field, that hardly anyone really has a handle on it yet. Mark Schaefer is the exception. He gets it, because he spent the better part of a year researching it from the inside out, in writing his new book Return on Influence. I was a …

How to Make an Information Product (Interview with Fred Gleeck)

Everybody’s talking about info products. E-books. Audiobooks. Video courses. Podcasts. Training programs. And the accepted wisdom is that if you want to succeed online – to be really profitable – then you need to have one, too. Ideally, more than one – an entire funnel of them. But how do you do it? Is it just a matter of repackaging some blog posts and saving it as a PDF? Turning on a flip camera and …

The Secret to Viral Marketing: Make People Interesting (Interview with Mark Hughes)

Do you want to get people talking about your brand? Want word of mouth? Referrals? Viral marketing? Well, there’s a simple secret to making it happen, and it’s not what you think. It isn’t about being controversial or weird, and it isn’t about wacky videos. Those are just the symptoms. So what’s the cause? It’s making people interesting. If you give people a story that they can become interesting by telling, they’ll tell the story. This …

A Birthday Gift, and Two Horses’ Asses

It’s a special day, and this is going to be a special post. I’ll share a story with you, and I can pretty much guarantee that it’ll make you smile. Then I’ll let you in on *why* I’m telling you this story – because as much fun as it is, there’s an important insight that I want to share, and there’s a really good reason why I’m sharing it with you *today*. After that, I’ve …

Naked Marketing: Join the Movement!

NOTE: The listly survey has ended but you can still grab the Naked Marketing Manifesto!  I wrote the Naked Marketing Manifesto because I strongly believe that marketing has gotten a lot more complicated than it needs to be. Of course, that’s just my opinion. Sure, it’s a pretty informed opinion – after all, marketing is what I do. But it’s still just one man’s opinion. I wanted to know if other people felt the same …

Google, Apple, Amazon and Google: How Businesses Become Platforms (Interview with @PhilSimon, author of Age of the Platform)

What’s the secret of the success of Google, Apple, Amazon and Facebook? Platforms. They took a single business model and evolved it in dozens of different directions. Rather than fighting for market *share*, they all did a fantastic job of *exploding* their market *size*. Talk about business model innovation! And you don’t have to be a 50 billion dollar company to do the same. I caught up with Phil Simon, author of Age of the …

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How to Grow Market Size (4 Questions of Marketing)

Today’s post is a video, but with a very special treat!

Peter was home taking care of his family, so Danny asked his lovely wife to step in.

So for the first time on video on Firepole Marketing, Danny and his wife will teach you how to grow your market size with your marketing.

Click on the link to watch it:

Marketing Risk: How @Freshbooks Grew to 4.5 Million Users (Interview with Saul Colt, Freshbooks Head of Magic)

After their first year of operation, Freshbooks had a grand total of 6 customers. Less than a decade later, they’re servicing over 4.5 million happy customers. Want to know how they did it? So did I. That’s why I reached out to Saul Colt, their “Head of Magic” (that’s his real title!). Over the course of 25 minutes, Saul explained to me how the Freshbooks team created a game of -Marketing Risk- that they’ve used to take …