About Danny Iny

Danny Iny (@DannyIny) is the CEO and founder of Mirasee, host of the Business Reimagined podcast, and best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich.

Naked Marketing: Join the Movement!

NOTE: The listly survey has ended but you can still grab the Naked Marketing Manifesto!  I wrote the Naked Marketing Manifesto because I strongly believe that marketing has gotten a lot more complicated than it needs to be. Of course, that’s just my opinion. Sure, it’s a pretty informed opinion – after all, marketing is what I do. But it’s still just one man’s opinion. I wanted to know if other people felt the same …

Google, Apple, Amazon and Google: How Businesses Become Platforms (Interview with @PhilSimon, author of Age of the Platform)

What’s the secret of the success of Google, Apple, Amazon and Facebook? Platforms. They took a single business model and evolved it in dozens of different directions. Rather than fighting for market *share*, they all did a fantastic job of *exploding* their market *size*. Talk about business model innovation! And you don’t have to be a 50 billion dollar company to do the same. I caught up with Phil Simon, author of Age of the …

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How to Grow Market Size (4 Questions of Marketing)

Today’s post is a video, but with a very special treat!

Peter was home taking care of his family, so Danny asked his lovely wife to step in.

So for the first time on video on Firepole Marketing, Danny and his wife will teach you how to grow your market size with your marketing.

Click on the link to watch it:

Marketing Risk: How @Freshbooks Grew to 4.5 Million Users (Interview with Saul Colt, Freshbooks Head of Magic)

After their first year of operation, Freshbooks had a grand total of 6 customers. Less than a decade later, they’re servicing over 4.5 million happy customers. Want to know how they did it? So did I. That’s why I reached out to Saul Colt, their “Head of Magic” (that’s his real title!). Over the course of 25 minutes, Saul explained to me how the Freshbooks team created a game of -Marketing Risk- that they’ve used to take …

How Brian built @Copyblogger with only $1,000 for Design and Hosting (@Entreproducer)

If anyone knows how to launch a superstar blog on the cheap, it’s Brian Clark. He never took venture capital, or raised any kind of funds. In fact, the entire Copyblogger empire was started as a one-man-show with about a thousand bucks of design and hosting fees. He grew the audience, he listened to what they said, and when he launched his very first product, he went from “just a blog” to “six figures in …

The Strategy of Raising Prices (Interview with Phil Telio from Embrase)

Are you priced right? Are you charging the right amount? Is it as high as it should be? That’s a tricky question for a business to ask, and even trickier to answer. That’s why I got Phil Telio on the phone. Phil runs a consultancy called Embrase that advises major corporations around the world on their go-to-market strategy. And yes, pricing is part of it. 😉 Interview with Phil Telio from Embrase (33 minutes) Here …

Luxury Marketing: The Magical, Fantastical, Mystery… Pen? How Montblanc Saved the Pen from Obsolescence [CASE STUDY]

Ballpoint killed the fountain. Overseas manufacturing devalued the ballpoint. Typewriters – and then computers – supplanted handwriting. What a terrible climate if you’re selling pens! But what if you aren’t really selling pens? What if you’re selling class? Fame? The slow elegance of a simpler time? The unmistakeable cachet of a top-of-the-line writing instrument? Something that calls for luxury marketing? Well, then you’d raise your prices, and put them everywhere. And that’s exactly what Montblanc …